Sprout Social

MARCH 2, 2021

Every good brief helps to align messaging and the video’s overall purpose from the content team all the way to the video production team. This way all of your brand’s content will be cohesive and have the same overall vision, strengthening your brand. So you want to create a viral video. But what for?

Social Media Marketing 144

Social Media Marketing Promotion Marketing Marketers 144

Sprout Social

DECEMBER 28, 2016

What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Pay attention to who your audience is and which social networks they use.

Social Media Marketing 112

Social Media Marketing Entertainment Food Marketing 112

Buffer Marketing

NOVEMBER 14, 2024

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Neil Patel

JANUARY 12, 2021

Many brands are using Boomerang to connect, engage, and drive brand awareness. In this social media age, creating shareable content is essential. This helps grow your brand and get your content in front of the right people. The Boomerang app is great because short videos are inherently easier to share.

Social Media Marketing 117

Social Media Marketing Marketing Marketers Energy 117

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 112

Social Media Marketing Marketing Marketers Non-Profit 112

Adobe Experience Cloud Blog

MAY 14, 2015

Companies can employ engaging, reality-based video marketing tactics to promote their corporate brand and recruit top industry talent. What GoPro has already accomplished through video marketing , however, is an automatic association between its products and entertaining content. GoPro and Hiring.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Martech

OCTOBER 2, 2024

Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. You start as a digital brand going into a legacy category where Fidelity has online presence and brick-and-mortar offices and they’re running ads in a huge media spend,” Rosenblum told MarTech. The problem.

Branding 75

Branding Millennials Finance CMO 75

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. A high engagement rate refers to a healthy social media presence.

Key Performance Indicator 112

Key Performance Indicator User-Generated Analytics Advertising 112

Martech

APRIL 10, 2025

Biteable might be a little overindulgent with its various features, including branding and video templates, AI voice-overs, analytics, marketing automation, image resizing, image-to-video converter, and, well the list goes on. CoSchedule Purpose: Social media calendaring, workflows and analytics.

Content Marketing 110

Content Marketing User-Generated CRM Social Media Marketing 110

Sprout Social

MARCH 28, 2025

A/B testing is a traditional marketing approach that can work well on social media, too. Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.

User-Generated 105

User-Generated Traditional Marketing Social Media Marketing Branding 105

Martech

DECEMBER 9, 2024

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a marketing manager for an outdoor apparel brand available direct-to-consumer and through boutique retailers. The brand wants to boost holiday sales with better video assets. How will this boost sales?

User-Generated 111

User-Generated Retail Video Marketing Management 111

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Video Marketing 106

Video Marketing Gen Z Marketing Marketers 106

Martech

NOVEMBER 18, 2024

TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from a website to build videos that align with TikTok’s popular trends. Bigger picture. What’s next.

Transform 126

Transform Global Marketing Marketing Marketers 126

Sprout Social

DECEMBER 20, 2023

Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. Influencer marketing The future of social media marketing involves creators and influencers.

Branding 137

Branding Price Influencer Marketing Transform 137

Spiralytics

MARCH 29, 2023

Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. A lot of businesses owe their popularity to social media platforms, especially Facebook. Why Should Brands Prioritize Facebook Reels?

Branding 96

Branding Social Media Marketing Promotion Marketing 96

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO.

Video Marketing 77

Video Marketing SEO Direct Mail Marketing 77

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. So, is there an inexpensive way to create video content for marketing? Create Animated Videos.

Video Marketing 81

Video Marketing User-Generated Marketing Marketers 81

Hubspot Marketing

APRIL 24, 2019

Grow international brand awareness. For instance, let's say you inform your marketing department that your overall goal is to "grow international brand awareness". Now, when your social media marketing manager is crafting her quarterly video campaign, she'll think to herself -- Hmm.

Social Media Marketing 145

Social Media Marketing Management Marketing Plan Video Marketing 145

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

User-Generated 58

User-Generated Influencer Marketing SEO Marketing 58

Social Media Examiner

JANUARY 17, 2024

Wondering whether to develop a personal brand alongside your agency brand? Curious how a personal brand can open new opportunities? In this article, you’ll discover how one agency owner incorporated a strong personal brand and grew their marketing agency.

Branding 145

Branding Influencer Marketing Social Media Marketing Marketing 145

Adobe Experience Cloud Blog

JULY 28, 2017

Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Early adopters of new tech mediums have often been rewarded with followers and media attention, even though their content has typically had very little production value. Show, Not Tell.

Branding 134

Branding Thought Leadership Marketing Marketers 134

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Scoop.it!

APRIL 12, 2022

Fenty Beauty and Kylie Cosmetics are currently ruling the beauty space not just because they make great products but because their founders, Rihanna and Kylie Jenner, have built strong personal brands that anchor their businesses. What is a personal brand? Whether you like it or not, you have a personal brand.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Buffer Marketing

DECEMBER 11, 2024

The background music of your YouTube video can influence viewer emotions, increase attention, and impact purchase intent, according to research from Texas A&M University. The right music can make a brand feel more professional and trustworthy, or help a creator's content feel more authentic and relatable.

Price 21

Price Fashion Energy Place 21

Martech

JANUARY 20, 2025

It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. Awareness stage Strategy.

User-Generated 108

User-Generated Brand Management Marketing Marketers 108

OnPassive Marketing

AUGUST 20, 2022

In 2022, there will be many different types of brand marketing. Artificial intelligence will have taken over some Copywriting jobs, and brands will rely on AI-powered software to create more engaging advertisements. What Is Brand Marketing? Each type of brand marketing has its benefits and drawbacks.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Adobe Experience Cloud Blog

JANUARY 6, 2017

hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd Jessica Northey. Michael A.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Video Sharing Examples of Major Platforms YouTube: Over 2.6

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

JULY 1, 2021

Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. Why video works on social: Social video content is hot right now, and for good reason.

Transform 145

Transform Food User-Generated Branding 145

OnPassive Marketing

APRIL 2, 2022

On YouTube, you can find movies, trailers, interviews, advertising, and various other types of video content. For a YouTube video marketing strategy in 2022, follow these steps. This article explains how you can incorporate YouTube marketing into your 2022 video marketing strategy.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketing 57

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. Brand Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

OCTOBER 17, 2022

To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. Auto-Captions for Reels and Stories. Image Source.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Promotion 141

Hubspot Marketing

JUNE 22, 2022

It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. In fact, 31% of marketers are currently leveraging short-form video , and 29% plan to leverage it for the first time this year. There's no real competition here (yet).

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. Moreover, AI has introduced presenter videos, a fantastic way to convey information.

Transform 121

Transform Social Media Marketing User-Generated Advertising 121