Martech

MARCH 20, 2025

How it helps you Many email clients automatically adjust emails for dark mode, which can impact readability and branding. How it helps you This update eliminates the need to switch between areas of the HubSpot platform, ensuring that critical insights are always accessible.

CRM 99

CRM User-Generated Management Communications 99

Martech

NOVEMBER 17, 2021

Reviews are an opportunity for anyone familiar with your brand to publicly share what they love about your products, services and customer experience. Additionally, showing off your customer reviews is how you turn your hard-earned brand trust into measurable ROI.

SEO 115

SEO Customer Shoppers Succession Management 115

Rock Content

NOVEMBER 9, 2015

You’ve got to brief your creative team, loop in other stakeholders, work through feedback and iterations, watch out for version control issues, nail the branding, and keep your audience in mind the whole time. A big part of our success has come from making content creation as efficient and painless as possible. What is a Pro plan?

Succession Management 95

Succession Management Price Management Communications 95

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. While catch-all tool suites do exist, many top tools focus on one aspect of running a successful ecommerce business.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Adobe Experience Cloud Blog

MAY 7, 2021

SaaS companies have been able to take advantage of this huge boom, with huge amounts of new usage in successful existing tools. This technology is the starting point but it is what you do with it that will help your teams manage these difficult times and ensure they work effectively despite being apart.

Management 169

Management Thought Leadership Customer Acquisition Communications 169

Martech

APRIL 24, 2024

Brand Voice to maintain consistent tone across social, blogs, email, etc. Members Blog and Gated Content Library to manage content and capture leads. .” HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. Audio tooling to create and host podcasts.

Whitepaper 123

Whitepaper Manufacturing eBook Health 123

Martech

OCTOBER 11, 2021

” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love. Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling software vendor Chili Piper. ” New name, new metrics.

Customer 107

Customer Real Estate Transform Succession Management 107

Sprout Social

MARCH 26, 2020

Customer care is a major part of a successful social strategy and requires time, attention and thoughtful engagement. When the world can see anything your brand posts, the pressure is on to craft the perfect message and not make a misstep. . Responding to comments and complaints in the public eye can be stressful.

Management 145

Management Health Energy Entertainment 145

Hubspot Marketing

MAY 11, 2023

Reaching people organically in this way is important to your company as it builds brand awareness and brings visitors/leads to your site. They help boost authority and build brand awareness. The overall goal of SEO is to help boost authority and build brand awareness among your audience, teaching your audience to trust your company.

Price 140

Price SEO eBook Succession Management 140

Martech

DECEMBER 8, 2021

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow. They do this by appending the brand’s logo to them. “Not

Email Marketing 117

Email Marketing Transform Marketing Marketers 117

Sprout Social

MAY 4, 2020

But just about every brand you can name is holding a digital event or webinar or “unique” online offering of some sort. How do you make sure you don’t get lost in the noise and provide true value for your brand’s audience? We’re up to 4000 registrants and the event is more than two weeks away. Register for Sprout Sessions Digital.

Promotion 115

Promotion Thought Leadership B2C CMO 115

Marketing Insider Group

APRIL 17, 2023

Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. Show how the content will enhance his or her brand. The rub is that the best SMEs are also usually the busiest people in your company, with many demands on their time.

Content Marketing 140

Content Marketing Marketing Marketers Communications 140

Neil Patel

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. Content Management. Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Management 145

Management PR Price SEO 145

Hootsuite

AUGUST 6, 2021

Right now, many social media managers are struggling to master essential new marketing skills like social customer care and social commerce while also grinding through their 9 to 5. Here’s how you can make work easier for your social media managers—and add rocket fuel to their marketing efforts online. These are senior team members.

Management 140

Management Marketing Marketers Key Performance Indicator 140

Duct Tape Marketing

JULY 15, 2021

Fix8 Media is a full-service branding, web design, SEO, and digital marketing agency that helps build your businesses. You can create projects, approve budgets, and manage your freelancing activity in one workspace. Fix8 Media is a full-service branding, web design, SEO, and digital marketing agency that helps build your businesses.

Succession Management 100

Succession Management SEO Management Digital Marketing 100

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. How improved customer experience helps brands. And data from Pointillist suggests that digital transformation of tools and strategies remains one of the top CX priorities for brands. How to choose the right customer experience strategies.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Sprout Social

JUNE 26, 2023

Identify key customer touchpoints : Track your key touchpoints to understand every interaction a customer has with your brand. Every positive experience fosters loyalty and encourages customers to become brand advocates. This creates more opportunities for brands to create deeper customer connections and build product loyalty.

Customer Journey 144

Customer Journey Customer Transform Retail 144

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Sales manager or agent : Uses content to support the sales process. Customer success manager or agent : Uses content to keep customers engaged.

Content Marketing 134

Content Marketing Customer Journey Marketing Marketers 134

Hubspot Marketing

AUGUST 14, 2018

The downloadable PDF format makes the case study feel like an exclusive behind-the-scenes look, and uses colors and text that align with Bitly's brand. Budweiser's one page, poster-esque case study is a good reflection of a brand knowing its audience. Reclaiming The Identity of a Brand: A Levi's Case Study" by Levi.

Transform 145

Transform Automobile Marketing Marketers 145

Search Engine Land

MARCH 14, 2023

Brands must lean heavily into the performance channels with the highest intent. Between paid and organic campaigns, a brand can appear multiple times on the SERP and pick up traffic from multiple sources. Above: Adthena’s Brand Activator showing total savings. What’s more, search can provide a lot of real estate for the buck.

SEO 88

SEO Real Estate Succession Management Communications 88

Rock Content

MARCH 19, 2024

Various media have always been a huge part of the story when it comes to how brands reach and connect with target audiences. Using influencers and content creators in your campaigns lends authenticity to your brand. Are you looking to boost sales, strengthen brand-customer relationships, or reach new demographics? Follow them.

Key Performance Indicator 96

Key Performance Indicator Marketing Marketers Succession Management 96

Martech

APRIL 1, 2024

This steers decision-making to a volume metric that brings together as many prospective buyers as possible regardless of their commonality and stage of consideration, potentially diluting the power of connections and a specific, winning brand experience. The better metric is win rate. It’s essential to establish these benchmarks in advance.

Transform 108

Transform CMO Food Succession Management 108

Content Marketing Institute

JANUARY 17, 2019

We’re a merged real estate team with a marketing department that handles five brands across many digital platforms. We’ve produced a number of these to inform future customers about what it’s like to be a researcher , sales development representative , customer success manager , etc. Click To Tweet.

Content Marketing 110

Content Marketing Thought Leadership Real Estate Copywriting 110

Litmus

DECEMBER 18, 2023

Leverage regulatory and brand compliance requirements In the absence of a big, internally driven transformation anywhere on the horizon, look for other drivers—particularly ones that are required changes. The first two, regulatory and brand compliance, are required.”

Email Marketing 113

Email Marketing Transform Health Marketing 113

Sprout Social

FEBRUARY 22, 2017

Brand keyword monitoring : Be sure to note which keyword(s) you will be tracking. Often looped in with Scope of Work, this section will clearly define how you measure a project’s success. If the client wants more brand exposure from social media, you’ll likely identify impressions and reposts to be part of your metrics.

Analytics 108

Analytics Management Social Media Marketing Succession Management 108

Rock Content

MAY 11, 2023

But finding and hiring the right freelancers for your brand is only part of what it takes to get the most out of those relationships. You also need a solid understanding of how to successfully manage freelancers on a long-term basis. That’s over half of the total number of active workers. Here are some tips to get you started.

Management 97

Management Communications Succession Management Promotion 97

Adobe Experience Cloud Blog

APRIL 22, 2009

As I wrote in one of my most popular posts, Why Branding Matters in B2B Marketing , B2B buyers use heuristics in their decision making. Managing Risk. Enquiro presents four strategies for managing risk: Approved vendor list. This couldn't be further from the truth. We're more comfortable with companies we know. Goodbye Funnel.

Thought Leadership 70

Thought Leadership Fashion Succession Management Branding 70

Marketing Insider Group

JULY 27, 2015

We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. CASE STUDIES: Salesforce’s Customer Success Stories. Since then, the brand has grown into a tech giant, expanding its end-to-end SAAS offering over the past fifteen years. Educational content: Zuora’s Academy.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Customers.ai

NOVEMBER 20, 2023

People subscribe to fewer brands on email than on other channels. Ensure that pop-ups, automations, and emails align with the brand’s Black Friday and Cyber Monday promotions. Ensure that pop-ups, automations, and emails align with the brand’s Black Friday and Cyber Monday promotions. Gamifying campaigns.

eCommerce 99

eCommerce Shoppers Promotion Partner Marketing 99

Orbit Media Studios

FEBRUARY 28, 2024

By Andy Crestodina New messaging, new offerings, fresh leadership or updated branding. Brand and design are important, but knowing what wins the sales conversation is critical. Bad answer: “Send us your brand standards and a list of websites you like. How does this partner plan to manage this? It’s time to redesign.

User-Generated 107

User-Generated Analytics SEO Communications 107

Use Insider

JULY 28, 2023

Omnichannel marketing connects all channels to one platform which allows your customers to have one experience with your brand no matter what channel they use. The goal of this strategy is to get as many eyes on your brand as possible by reaching out to as many people on as many channels as possible.

Retail 98

Retail Shoppers Manufacturing Transform 98

Adobe Experience Cloud Blog

MARCH 30, 2020

Among the programs we are offering are: 3 Months Free of Marketo Engage & Magento Commerce: Enables brands to begin driving revenue before they start paying for their Marketo Engage, Magento Commerce, or Bizible implementations. Please contact your Client Success Manager for details.

Thought Leadership 79

Thought Leadership Succession Management Management Product 79

Sprout Social

APRIL 4, 2017

This April at #SproutChat , we’re talking about everything from measuring success across all social platforms to educating colleagues on personal branding best practices. Wednesday, April 5: Success Across Social Platforms. Wednesday, April 12: Educating Your Colleagues on Developing a Personal Brand.

Education 58

Education Succession Management Management Branding 58

Hootsuite

OCTOBER 12, 2021

The space, designed by Mak Interiors in conjunction with the Hootsuite brand team , represents an environment built for innovation, flexibility, and choice around how people work and thrive best. This is a platform used by businesses to successfully manage hybrid work.

Health 135

Health Copywriting Promotion Place 135

Hubspot Marketing

JULY 27, 2018

In the following sections, we’ll touch on everything you need to know to start a freelance career, from branding to clients to making and managing your money. You need to know exactly what you’re doing and how you’re branding yourself. Building a Brand. I chose a business name for a few reasons: 1) It's easier to brand.

Copywriting 144

Copywriting Price Non-Profit Management 144

Rock Content

APRIL 13, 2023

The head of marketing is usually also the person who decides what a company’s brand image, underlying message, and public image should be. They oversee every process that takes place within the marketing department to ensure the company’s brand voice remains consistent across all marketing and social media channels.

Key Performance Indicator 85

Key Performance Indicator Marketing Marketers Communications 85

OnPassive Marketing

MAY 30, 2022

You’ll need a method to successfully manage online reviews if you want to realize the benefits of online review management. What Is a Review Management Service? Review management service is keeping track of reviews made about your company on multiple websites. It boosts your online visibility.

Management 62

Management User-Generated Succession Management Branding 62