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Why Building An Audience-First Communications Strategy is Key

Litmus

That’s why a brand can never fully capitalize on the power of email without an equally powerful audience-first communications strategy. “A A brand can never fully capitalize on the powerful capabilities of email without an equally powerful audience-first communications strategy.”. And how confused would those customers have been?

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When is the Best Time to Post on TikTok in 2024?

Buffer Marketing

  If you’re sharing videos that aren’t getting any views, you’re missing out on building stronger connections with your customers and increasing brand awareness. Here, you’ll find an overview of TikTok’s tools for brands and creators. What are your favorite times to post on TikTok?

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5 tips for finding standout CMO candidates

Martech

In three of five cases, there was a prevailing mindset that a new GTM or brand value strategy must always be external hires. If there are no closely qualified internal candidates, then it could be worth revisiting and investing more in retention, talent management and succession planning strategies. As an internal candidate.

CMO 110
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3 free social media campaign templates you can use right now—and why you need one

Sprout Social

Templates establish a predetermined set of details needed to successfully plan and launch a campaign, reducing the chance of repeat questions and confusion. From there, you can adapt the report to your brand and plug in your social data. Be sure to share a branded, blank copy with the rest of your team as well.

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20 Snapchat Demographics That Matter to Marketers in 2022

Hootsuite

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Snapchat ads have the potential to reach 9% of the world’s population.

Gen Z 106
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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Say your business goals include increasing brand awareness. Or perhaps you have a unique brand voice that makes you stand out from your competitors.

eBook 145
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What is the best time to host a webinar?

Rock Content

When well planned and executed, it increases your ability to engage your audience. That means, for example, establishing authority in your market and enhancing your brand value — things that we know come along with better sales results. When it comes to a successful event, we must start with a successful plan.