Rock Content

JUNE 1, 2024

Another common example of terms that are often confused with each other is “target market” vs ‘target audience”. Both mean different things and have different applications in your marketing and advertising strategies. What is a Target Market? However, keep in mind that the target market is rather broad.

Target Market 98

Target Market Advertising Advertisers Marketers 98

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% Customer retention and brand value metrics hit two-year lows. in Spring 2024) 8.5%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. From social media ads to pay-per-click campaigns, these strategies build brand awareness while cultivating meaningful connections with potential customers.

Advertising 52

Advertising Advertisers Branding User-Generated 52

Buffer Marketing

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Influencer Marketing 109

Influencer Marketing Fashion User-Generated Analytics 109

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy? But what about a global strategy?

Social Media Marketing 128

Social Media Marketing Marketers Marketing User-Generated 128

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? For example, e.l.f.

Branding 132

Branding Fashion Gen Z Entertainment 132

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Jeff Bullas

MARCH 12, 2023

More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Whilst the service provides your account with some growth, it is a limited strategy and could be more effective if it also engaged across your target market rather than just following/unfollowing accounts.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Martech

OCTOBER 22, 2024

It provides insights into how your leads interact with your brand and indicates their position in the buyer’s journey. They suggest a prospect’s growing familiarity and affinity with your brand. Think of company attributes as your compass to determine if the lead’s organization aligns with your target market.

Communications 117

Communications CRM Target Market Price 117

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Why is branding important?

Branding 145

Branding Transform Customer Acquisition Customer 145

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Who has weeks or even months to wait for the results from a brand study? In the Plus Company-Statista survey, 89% of marketers agree.

New Technology 112

New Technology Target Market Management Branding 112

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. He’s worked with brands like Thomas Sabo and Just Eat.

Gen Z 129

Gen Z Branding Fashion Food 129

SmartBrief - Marketing

DECEMBER 18, 2024

TikTok: @aoc (730,000 followers) These influencers demonstrate how diverse voices engage younger Hispanics and illustrate the opportunity for brands to partner with them. Social media influencers are essential to the Hispanic market and should be included in any marketing strategy.

Gen Z 99

Gen Z Millennials Health Entertainment 99

Martech

JANUARY 10, 2025

Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. They could tarnish not only your brands name but also email marketing as a channel. Not one of them stems from any actions I took or conversations I had with the brands that sent them.

Copywriting 129

Copywriting Law Shipping Fashion 129

Sprout Social

MARCH 27, 2024

Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their advantage. It helps you increase brand trust, leads to higher search engine rankings and ultimately, attracts more customers. What is review management?

Management 115

Management Branding Customer loyalty Shipping 115

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 139

Branding Fashion Gen Z B2C 139

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can then analyze the data to uncover insights that will inform your marketing decisions. Wouldn’t you be much better at crafting messages that resonate?

Branding 134

Branding Price Analytics Place 134

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing.

Customer 106

Customer Food Transform Health 106

Hootsuite

AUGUST 11, 2022

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? Brand awareness = people being aware of your brand. And what’s the exact brand awareness definition that makes sense for your business? What is brand awareness? You’re not alone.

Branding 135

Branding Food Analytics Social Media Marketing 135

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business. What is brand building? But hey, that’s the point!

Branding 125

Branding B2C Thought Leadership Promotion 125

Martech

OCTOBER 24, 2024

Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. It lets marketers search their video library for specific topics and instantly repurpose the found content into new videos.

User-Generated 119

User-Generated Marketing Mix Communications Advertisers 119

Jeff Bullas

JANUARY 30, 2023

If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! They pride themselves on having an organic growth strategy, which gives users fantastic results that reflect their target market.

User-Generated 323

User-Generated Price Target Market Management 323

Hubspot Marketing

JULY 5, 2023

In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You're not the only one — 62% of customers feel emotionally connected to brands they buy from. And once consumers adopt an attitude about a brand, it's tough to change. What is brand perception?

Branding 121

Branding Transform Manufacturing PR 121

Martech

OCTOBER 21, 2024

Content and integrated marketing : Storytellers creating the narrative arc. Brand and design : Identity creators building your visual vibe. Early audience mapping ensures targeted marketing campaigns and content tracks that resonate with every group. Web team : The digital home base for all things conference-related.

Transform 112

Transform PR Event Marketing Target Market 112

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

Hubspot Marketing

NOVEMBER 4, 2024

Brand Perception HubSpot released a free tool in 2024 called AI Search Grader. You tell it a little bit about your brand; it tells you how your brand is perceived by AI search engines. I’ve used it for a few brands I’m familiar with, and I found its recommendations and analysis to be pretty spot-on.

Analytics 125

Analytics Customer Journey CMO Marketers 125

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. Positions itself in the market. Positions itself in the market.

SEO 114

SEO Branding Entertainment Whitepaper 114

The CMO Survey

APRIL 24, 2024

Challenges abound for the marketing leaders who are integrating generative AI into their marketing organizations, with the most vexing being “minimizing bias” and “investing in necessary hardware.” Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% per year on average.

New Technology 289

New Technology CMO B2C Marketers 289

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms? What is a brand lift?

Advertising 105

Advertising Advertisers Branding Market Research 105

Hootsuite

DECEMBER 3, 2024

Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels. Taking things a step further, social media measurement also reveals how your social media strategy contributes to the overall value of your brand. What can social media measurement tell you about your brand?

Analytics 105

Analytics CRM Price Key Performance Indicator 105

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. A well-designed and carefully calculated loyalty program can be a game changer for brands looking to maximize their return on investment through customer engagement.

Transform 107

Transform Customer loyalty Fashion Promotion 107

Hubspot Marketing

NOVEMBER 19, 2024

Benefits of B2B Market Research Conducting market research should deliver a lot of benefits. She’s the CEO of Boldthink , a brand consultancy. Goodwin shared several benefits recent clients have received from B2B market research. You can also reach new markets or expand into current ones with good research.

Market Research 121

Market Research B2C Marketers Marketing 121

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Instead, focus on public-facing content that showcases your brand voice and industry expertise. Website copy.

Transform 124

Transform Analytics User-Generated Education 124

Backlinko

NOVEMBER 8, 2024

You struggle to gain traction, completely miss your target market, or your product gets a bad rap. Since the 1940s, McDonald’s has used the 4 Ps to become the brand we know today: Product: Fast, reliable burgers and fries Price: Affordable. It drives revenue and shapes how customers perceive your product or brand.

Price 112

Price Real Estate Promotion Food 112

Martech

FEBRUARY 5, 2025

Even more importantly, if their experiences with your company when theyre out-of-market dont build a memory structure, your brand isnt even in their thought process. Youre invisible to their consideration set when they move in-market.

Thought Leadership 125

Thought Leadership Marketers Marketing Customer Journey 125

Martech

SEPTEMBER 10, 2024

Behavioral data from digital platforms reveals how different segments interact with your brand online. This improves market segmentations, enables better-targeted marketing and informs product development decisions. Demographic data helps refine audience segmentations.

Market Research 113

Market Research Analytics Marketers Marketing 113