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CTV’s ticket to March Madness advertising

Martech

That doesn’t mean brands are shut out, though. Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods. I basketball tournament. Read more: How marketers are leveraging QR codes on TV.

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IAB NewFronts rings in the age of digital video dominance

Martech

The picture is coming together where always-connected consumers can watch more of what they want, where they want, while brands remain present in an unobtrusive way. The activation is fully customizable, with branded and themed backgrounds, custom titles and subheads, as well as log placements in the immersive environment.

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Litmus Live Week 2020: Day 3 Highlights

Litmus

53% of brands take 2+ weeks to create an email, with design and review taking the most time. Focusing on splashy, interactive, tentpole campaigns is tempting, but more often than not, simple interactivity in key lifecycle campaigns will drive user engagement and business goals at the same time. Why do you need an agile email workflow?

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CMO Confessions Ep. 40: Danielle Levitas

On24- CMO Confessions

In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. The Future of Trade Shows and Large Tentpole Events. Empathy and Pulse Checks.

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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. From a mom and pop shop to a global brand, retailers can make the most out of increased visibility this holiday by leveling up their social strategy.

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