Branding Tentpole Traditional Marketing 
Sprout Social
APRIL 8, 2025
They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.
On24- CMO Confessions
MARCH 18, 2021
In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. Traits and Characteristics of Marketers. Empathy and Pulse Checks.
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