Martech

FEBRUARY 26, 2025

Show some personality People don’t connect with faceless brands they connect with people. Your brand’s voice, tone and personality matter more than ever. Whether humor, compassion, energy or honesty, showing your brand’s personality makes you more relatable and memorable. How did the update come to life?

Whitepaper 110

Whitepaper Thought Leadership B2C Energy 110

Buffer Marketing

OCTOBER 17, 2024

But what if small business owners could grow their audience and deepen trust in their brand by borrowing a page from the nonprofit playbook? They invested heavily in ads and agencies with big price tags, but the result was a mountain of content that didn’t match their brand or audience needs. The result was always disappointing.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketers 114

Neil Patel

APRIL 7, 2021

Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader? Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. What Is Thought Leadership Marketing?

Thought Leadership 116

Thought Leadership Price Whitepaper Marketers 116

Adobe Experience Cloud Blog

OCTOBER 14, 2009

As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain. Unfortunately thought leadership is not as easily quantifiable as other demand generation metrics like revenue, sales or leads. What are the qualities that define thought leaders?

Thought Leadership 95

Thought Leadership Whitepaper Education Branding 95

Marketing Insider Group

OCTOBER 16, 2024

As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads. Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Adobe Experience Cloud Blog

JULY 21, 2014

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Be honest – regardless of how valuable it was, have you ever really engaged with a whitepaper? whitepapers, ebooks, blogs) is passive. We measure prospects who fail to complete a white paper registration form in terms of “abandonment rate.”

Whitepaper 134

Whitepaper eBook Thought Leadership Entertainment 134

Adobe Experience Cloud Blog

MAY 21, 2013

By thinking of strategic ways you can incorporate your great thought leadership in other aspects of your marketing, you can extend the life of content and get much more use out of each piece. Help your customers get the most out of your product with thoughtful blogs, whitepapers, or visual infographics. Enabling Sales.

Whitepaper 134

Whitepaper Thought Leadership Education SEO 134

Tiecas

JULY 15, 2024

It’s about crafting content that not only educates but also differentiates your brand, builds trust with potential customers, and ultimately persuades them to initiate a conversation. By positioning your brand as an industry authority, you move beyond being just another supplier and become a trusted partner.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Improved brand visibility: Higher search rankings increase your brand’s visibility. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Content will be passed over if it isn’t useful or trusted.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership Marketers 129

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. " "Pull" is defined as leads that are generated via your Web site, paid search, white paper syndication, and so on.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. The most effective resumes highlight your unique expertise, establish thought leadership and are optimized for applicant tracking technology.

Whitepaper 130

Whitepaper Thought Leadership Branding Transform 130

Adobe Experience Cloud Blog

OCTOBER 14, 2015

With those three strategies running smoothly, your brand is in good shape for a long time to come. Mix it up and see what works for your brand and your audience. Reveal one big idea with each slide, key features in charts or diagrams, and make your brand the obvious solution. Co-Brand/Co-Author Your Ebook.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Shouldn’t white papers be gated? And since ungated content is more shareable, it helps build the thought leadership and trust that it takes for a visitor to decide to fill out a form. How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion?

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. E-Books or Whitepapers. They can be.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Marketing Insider Group

FEBRUARY 17, 2011

I met Anol during #B2BChat sessions on twitter but have come to really respect the thought leadership they are providing. And Asuthosh Nair & Jaspreet Sidhu from GetIt Comms recently published this great whitepaper on Social Media for B2B Marketing. Get Cracking: The paper emphasizes that it is not enough to be visible.

Whitepaper 102

Whitepaper Thought Leadership B2C Marketers 102

illumin

MARCH 6, 2025

How financial service brands, tax prep services, and agencies advertise Its important to know how firms and tax prep services in the industry are promoting their businesses to taxpayers. Moreover, around 44% of Americans intend to use tax software for filing, indicating a preference for self-filing with digital assistance.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. Ask yourself: Does your brand content fall into this category? more brand-centric ).

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? The mere fact that they must fill out a form to get your ebook, white paper or brochure will cause them to attribute greater value to it and see it as more authoritative.

Whitepaper 133

Whitepaper eBook User-Generated Thought Leadership 133

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea. Don’t believe me?

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Customer loyalty 52

Marketing Insider Group

JUNE 30, 2020

When you’re at the grocery store, you see products representing thousands of brands and companies lining the shelves. White Papers. White papers need to be some of your best content. Another great benefit of white papers is that you can break it down into smaller pieces. User Generated Content (UGC).

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Marketing Insider Group

JANUARY 20, 2025

While paid social media offers precise targeting, organic social remains the cornerstone of long-term brand visibility and trust. Think about itwhats your first thought if a company has no social media presence? Business-to-consumer (B2C) and business-to-business (B2B) brands take very different approaches.

B2C 59

B2C Social Media Marketing Transform Whitepaper 59

Trade Press Services Newsletter

OCTOBER 6, 2022

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. It positions your brand as an expert, authoritative leader in your industry. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Create a content brand: Capital Ideas. Launching a content brand is one thing.

Branding 111

Branding Thought Leadership Whitepaper Energy 111

Adobe Experience Cloud Blog

MAY 25, 2011

Mobile book reader apps, including Kindle for your iPhone or iPad, are another great way to stay up on the latest white papers that have book-quality thought leadership. Mashable has a great article that lists these book sites. You can find these free chapters in our B2B Marketing Book Club.

Whitepaper 114

Whitepaper Thought Leadership Marketers Marketing 114

Adobe Experience Cloud Blog

MAY 30, 2017

To succeed in this new climate, you must adapt your tactics and shift your brand to become more human and digital native-friendly. At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Audiences have come to expect authentic human connection and tailored brand messages. Set sail with thought leadership opportunities. Cut through the fog with personalization.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketers 130

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. However, where do you start? Source: ON24.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketers 145

Adobe Experience Cloud Blog

AUGUST 6, 2009

  His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.   They read whitepapers.  Good branding for them and us.    It's all good.

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Adobe Experience Cloud Blog

APRIL 15, 2015

Imagine if your relationship with one of your favorite brands felt more like the one with your best friend. What if when you shared your interests, dislikes, and personality traits, the brand actually cared and responded with things that mattered to you, like suggestions based on your preferences and other meaningful content.

Advertising 126

Advertising Advertisers Whitepaper Thought Leadership 126

Marketing Insider Group

SEPTEMBER 28, 2020

With 87% of all shoppers beginning with an online search, it takes more effort for brands to stand out with the right content that engages and converts. They’re researching multiple brands and finding the best content out there—all before making a final purchase. Build thought-leadership and credibility.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

It will shape brand preference and influence future purchases. Second, let visitors fill out forms to access white papers or eBooks. The post 4 Steps to Better Lead Generation Strategy | Digital Maturity appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. If you want your content to adhere to a specific style and format, then you need to develop technical specifications as part of your brand guidelines.

Thought Leadership 134

Thought Leadership Whitepaper Entertainment Content Marketing 134

Marketing Insider Group

JUNE 14, 2020

Brands face multiple obstacles when organizing the content function. Often times these are brands whose digital conversion paths cannot be tracked or analyzed. Many brands spend too much of their time worried about creating the perfect piece of content. This is where effective thought leadership comes in.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketers 145

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

Whitepaper 112

Whitepaper Content Marketing Thought Leadership Transform 112

Adobe Experience Cloud Blog

MARCH 14, 2015

Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). If you are a subsidiary or group within a larger global or national brand, collaborate and integrate with others wherever possible. I know that sounds boring.

Transform 134

Transform Whitepaper Thought Leadership Customer Journey 134

Adobe Experience Cloud Blog

JULY 14, 2017

Observing and taking note of this can help you start to play with style and tone on different channels and for different audiences (say a white paper versus a Twitter account). Your brand should have similar tone across all channels. For example, blog articles tend to be informative, but written conversationally. Many times.

Whitepaper 134

Whitepaper Thought Leadership Communications Product 134