Sprout Social

JANUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Branding 76

Branding Fashion Transform Food 76

Hubspot Marketing

AUGUST 26, 2024

I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. Since I last saw him, Ali’s had stints as the brand creative director for Potbelly’s and now Hootsuite. I talked to Hassan S.

Marketers 121

Marketers Marketing Traditional Marketing Advertising 121

Hootsuite

NOVEMBER 21, 2024

If you work in social media marketing, odds are you’ve been told (or haunted by) this one phrase. After all, who doesn’t want to get their brand in front of as many people as possible? Super viral content can even get you coverage in traditional media, expanding your reach even further. Is viral marketing still cool ?

Transform 118

Transform Marketers Marketing Traditional Marketing 118

Businesses Grow

JANUARY 6, 2025

One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. The critical importance of personal brand When ChatGPT first hit the scene, I called tech analyst Shelly Palmer to get his view. ” It’s his personal brand. Your personal brand is your oxygen.

Transform 128

Transform Traditional Marketing Education Branding 128

Martech

DECEMBER 18, 2024

Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Community over competition Gen Z views brands as community facilitators. Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever. AI-powered personalization will evolve.

Gen Z 103

Gen Z Transform Health Entertainment 103

Martech

JULY 19, 2024

Building a thriving B2B brand resembles Hill’s journey with his American Bullies. This means meticulously crafting your brand narrative, nurturing relationships with potential clients and establishing trust through reliable service or innovative products. He is not the only client who has experienced a similar story. Processing.

Transform 111

Transform Information Technology Traditional Marketing Place 111

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Hubspot Marketing

JULY 12, 2024

Brand awareness, advocacy, sales acceleration, and increased product usage are all very real, very tangible benefits of a thriving community. That may not be immediately clear to business leaders who are used to the relatively fast turnaround of paid ads and traditional marketing. The benefits aren’t always visible.

Management 142

Management Traditional Marketing Promotion Price 142

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 119

Transform CRM Analytics User-Generated 119

Hubspot Marketing

JANUARY 23, 2025

My inbox is full , and I don't like companies playing on my phone, so I'd rather find my next favorite lip liner-gloss-combo on my own terms before giving any brand my money. Novoselsky says the current push model approach to marketing is a little too aggressive for Gen Z consumers. And she's right. Kattan's approach is working.

Gen Z 105

Gen Z Millennials User-Generated Traditional Marketing 105

Martech

JANUARY 22, 2025

RMNs let brands reach consumers with laser-like precision when they are ready to buy. Zero loyalty : They will switch brands after even a single negative experience. “[J]ust one single poor experience” can shatter brand loyalty, underscoring the importance of consistently exceeding expectations.

Gen Z 105

Gen Z Retail Food Millennials 105

Martech

JANUARY 14, 2025

The “brand awareness” campaigns with no connection to revenue? These leaders arent just cutting costs theyre rebuilding marketing to be more nimble and effective. Rebuild your team around revenue, not activities Traditional marketing org charts are designed to produce marketing stuff campaigns, content and events.

Transform 121

Transform CMO Marketers Marketing 121

Martech

JULY 25, 2024

Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. By structuring your digital marketing strategy around that sole buyer, you’re cutting your brand out of the key research phases and missing the opportunity to get your brand into the vendor evaluation phase.

CRM 128

CRM User-Generated CMO Traditional Marketing 128

Hubspot Marketing

FEBRUARY 12, 2020

Think about the last campaign you saw from one of your favorite brands. It allows a brand to invest more time and money into marketing strategies that are best suited for their audiences. This tip is why media mix optimization might not be the optimal strategy if you use traditional marketing methods.

Branding 135

Branding Traditional Marketing Analytics Promotion 135

SmartBrief - Marketing

NOVEMBER 24, 2024

Even better: Influencers can turn their audience into your subscribers through compelling content and calls to action, often yielding higher conversion rates compared to traditional marketing. Authentic influencers who align with your brand values can foster deeper trust and engagement, making their endorsements more impactful.

Influencer Marketing 108

Influencer Marketing Traditional Marketing Promotion Advertising 108

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”. Give yourself lead time.

Transform 134

Transform Branding Logistics Thought Leadership 134

Hubspot Marketing

JANUARY 23, 2020

So how do you get your product in the hands of a celebrity when you're not a huge brand? Before social platforms emerged, A-list celebrities were used to endorse brands through TV commercials, print advertisements, and other traditional marketing strategies — for instance, consider Justin Timberlake's 2003 McDonald's marketing campaign.

Branding 145

Branding Fashion Traditional Marketing Food 145

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing.

Customer 105

Customer Food Transform Health 105

Martech

AUGUST 20, 2024

Despite AI’s powerful marketing tools, something crucial is often overlooked — the accumulated wisdom of experienced workers and established processes. Dig deeper: Why traditional marketing systems can’t keep up with AI and what to do about it The role of wisdom in AI-driven marketing Wisdom combines knowledge and intelligence.

Marketers 126

Marketers Marketing CMO Communications 126

Martech

MARCH 3, 2025

Yet, MQL models treat marketing as an isolated demand driver, failing to account for these external variables. The impact of brand and reputation on sales Brand trust is one of the most powerful revenue drivers. Why causal AI is the key to GTM success Traditional marketing attribution is broken.

Transform 119

Transform Finance Marketing Marketers 119

Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform 110

Transform User-Generated Law Marketing Mix 110

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. Why Content Marketing?

Branding 121

Branding Transform Marketing Marketers 121

Sprout Social

MARCH 28, 2025

A/B testing is a traditional marketing approach that can work well on social media, too. Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.

User-Generated 87

User-Generated Traditional Marketing Social Media Marketing Branding 87

Welcome Software

MARCH 24, 2025

Two words that us marketers all wanna jump on: brand recognition. So, what's the answer for brands wanting to stay at the forefront of consumers' minds? Achieving brand omnipresence , that's what. Okay, so what is brand omnipresence? And do not—I repeat, do NOT—forget your brand voice.

Branding 40

Branding Transform User-Generated Fashion 40

Hubspot Marketing

APRIL 2, 2025

For over a decade, Ive been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks and even water pitchers. User-generated content (UGC) is content originally created by customers about a specific brand or product that is then used for marketing purposes.

User-Generated 114

User-Generated Gen Z Retail Food 114

The Marketing Operations Leader

JANUARY 27, 2025

Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams. Future-proof your email marketing operations in 2025" addresses these core struggles and provides actionable insights to overcome them.

CRM 130

CRM Email Marketing Traditional Marketing Management 130

Martech

FEBRUARY 18, 2025

By resisting overly targeted ads and focusing on meaningful personalization, your brand can cut through the noise, build deeper connections and regain consumer trust. Shifting from traditional marketing For decades, marketing has relied on high-volume, broad-targeting strategies, prioritizing sales over relationships.

Advertisers 76

Advertisers Advertising Non-Profit Traditional Marketing 76

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. But heres where most brands get it wrong — they lean too hard on one side.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Neil Patel

JUNE 28, 2021

Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.

Branding 145

Branding Finance Real Estate Energy 145

Buffer Marketing

AUGUST 6, 2024

  But no matter what type of business you run, thought leadership can support your traditional marketing efforts and build awareness, connection, and trust with your potential customers. Here's how you can start using thought leadership for your small business marketing. What problems were you trying to solve?

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Martech

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements.

Transform 105

Transform Branding Telemarketing Direct Mail 105

Hubspot Marketing

NOVEMBER 21, 2024

B2B video marketing is signaling the death of big-budget corporate productions. Small brands armed with just a webcam are putting out about 15 videos a year, going toe-to-toe with bigger and more established brands. This shift isn’t just about getting more clicks; it signals a deeper change in what audiences expect from brands.

Video Marketing 129

Video Marketing Marketing Strategy Transform B2C 129

Martech

JANUARY 29, 2025

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape.

Marketing Mix 88

Marketing Mix Traditional Marketing Marketing Marketers 88

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Nano influencers account for over 53% of brand collaborations.

Influencer Marketing 83

Influencer Marketing Marketers Marketing User-Generated 83

Scoop.it!

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 98

Content Marketing Branding Marketing Marketers 98

Jeff Bullas

FEBRUARY 13, 2023

Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Social networks can also help you gather information about your audience and create better marketing messages that fit their profile.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Martech

MARCH 19, 2025

Positionless Marketing represents a fundamental shift from the assembly-line, rigid, step-by-step execution of traditional marketing to an agile, real-time approach. The best Positionless Marketer knows that the ultimate leader is the consumer who votes by increasing their lifetime value to the brand with unwavering loyalty.

Transform 71

Transform Manufacturing Key Performance Indicator Marketing 71