Martech

MARCH 3, 2025

Yet, MQL models treat marketing as an isolated demand driver, failing to account for these external variables. The impact of brand and reputation on sales Brand trust is one of the most powerful revenue drivers. The first step in this transformation is moving beyond MQLs and focusing on revenue-centric metrics.

Transform 120

Transform Finance Marketers Marketing 120

Buffer Marketing

AUGUST 6, 2024

  And, as I started implementing thought leadership strategies into communication efforts for my clients, I saw how their messaging and connection with potential customers was transformed — so The Conscious Publicist became not just a PR advisory, but one focused on thought leadership.  What problems were you trying to solve?

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Martech

SEPTEMBER 18, 2024

What if marketing were viewed as a revenue driver instead of a budget drain? Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center. But this transformation requires a shift in how we think about marketing’s role.

Transform 113

Transform Customer loyalty Customer Journey Marketers 113

Martech

JULY 19, 2024

Despite earning certifications and demonstrating ambition, his prospects in traditional IT seemed limited due to the pace of digital transformation and marketplace saturation. Building a thriving B2B brand resembles Hill’s journey with his American Bullies. He is not the only client who has experienced a similar story.

Transform 112

Transform Information Technology Traditional Marketing Place 112

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Politics causing marketing fatigue Election news also causes “media fatigue.” Brands must deliver timely and relevant messages that resonate with their consumers.

Branding 71

Branding Transform Customer Acquisition Customer loyalty 71

Businesses Grow

JANUARY 6, 2025

One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. The critical importance of personal brand When ChatGPT first hit the scene, I called tech analyst Shelly Palmer to get his view. ” It’s his personal brand. Your personal brand is your oxygen.

Transform 127

Transform Traditional Marketing Education Branding 127

Martech

SEPTEMBER 29, 2021

While many companies struggled to adapt during the pandemic, Dennis Publishing, the parent company of popular media brands like Kiplinger, The Week, several automotive publications, among others, decided to prioritize business transformation and find new ways to drive growth through audience monetization.

Transform 110

Transform Real Estate User-Generated Traditional Marketing 110

Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform 110

Transform User-Generated Law Marketing Mix 110

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Today, marketing faces its own shift. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement.

Transform 71

Transform Manufacturing Key Performance Indicator Marketers 71

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. TikTok’s Influence on Consumer Behavior TikTok has reshaped the traditional marketing funnel, particularly in the CPG and beauty space.

Branding 52

Branding Shipping Transform Shoppers 52

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 91

Transform CMO Marketing Strategy Marketers 91

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing.

Customer 105

Customer Food Transform Health 105

Sprout Social

JANUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Branding 78

Branding Fashion Transform Food 78

Digital Marketer

DECEMBER 19, 2022

As ecommerce has emerged and evolved, marketing has gone through many changes. Starting from simple banner ads and email campaigns, digital marketing has come to mean so much more. The Decline of Traditional Marketing. As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor.

Transform 82

Transform eCommerce Retail Entertainment 82

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”.

Transform 134

Transform Branding Logistics Thought Leadership 134

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. Why Content Marketing?

Branding 121

Branding Transform Marketers Marketing 121

Welcome Software

MARCH 24, 2025

Two words that us marketers all wanna jump on: brand recognition. So, what's the answer for brands wanting to stay at the forefront of consumers' minds? Achieving brand omnipresence , that's what. Okay, so what is brand omnipresence? And do not—I repeat, do NOT—forget your brand voice.

Branding 40

Branding Transform User-Generated Fashion 40

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Nurture & Convert Your Leads Transform initial awareness into genuine interest and action. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Sprout Social

FEBRUARY 2, 2021

You might say a market leader is a brand that moves fast and is known for innovation. A brand that creates best-in-class products that solve customer problems in a unique way. Or even a brand that goes beyond participating in culture, but actively defines and shapes the cultural conversation. Dream bigger with social.

Transform 145

Transform Traditional Marketing Analytics Communications 145

Use Insider

SEPTEMBER 13, 2024

Gamification in marketing refers to the application of game mechanics—such as rewards, leaderboards, challenges, and progress tracking—to non-gaming environments. It’s not just about adding entertainment; it’s about creating interactive, engaging, and rewarding experiences that influence customer behavior and elevate brand interactions.

Transform 52

Transform Customer loyalty Marketers Marketing 52

Martech

DECEMBER 27, 2021

We are witnessing an increased pace of acquisitions of VR and AR startups, so it’s going to be interesting to see if, and how, brands incorporate AR into their marketing strategy,” Mishra said. As the pandemic continues, we will transform how events are consumed both in-person and virtually,” said Zhao.

Customer 144

Customer Transform Shoppers Retail 144

Martech

APRIL 21, 2022

It’s no surprise, then, that her brand is also “getting many [brand] requests that say they want to be data-driven.”. Most marketers would agree access to more customer data is a good thing for brands. Brands need ways to concentrate customer data and create a unified source of truth. Source: Leslie Lorenz.

Transform 120

Transform Marketers Marketing Retail 120

Base.ai

JANUARY 30, 2025

A standout CMA influencer is someone who seamlessly bridges the gap between customer insights and actionable marketing strategies, amplifying both brand and customer success through authentic storytelling and measurable impact.

Customer Marketing 52

Customer Marketing Transform Customer Customer Journey 52

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. Obviously we want to prioritize and promote those brands and those products based on what sort of content [the reader has] been consuming on the media sites.”.

Transform 117

Transform Customer User-Generated Advertising 117

Base.ai

JANUARY 10, 2025

From pioneering advocacy hubs and ambassador programs to driving executive engagement and creating holistic customer experiences, the industry is shifting from traditional marketing efforts to strategies that place customers at the center of every decision.

Customer 40

Customer Transform Traditional Marketing Customer Marketing 40

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Martech

JANUARY 28, 2022

“Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference. “So, While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Source: Tristan Silhol.

Transform 120

Transform Fashion Health Marketers 120

Martech

DECEMBER 3, 2021

Dezao pointed to some startling statistics highlighting the empathy crisis in marketing: Out of 5000 consumers surveyed, Pega found that approximately two-thirds of them didn’t believe that brands care about their needs. In a traditional model, which is sales first, you’ve got a slate of products that you want to push out,” she said.

Customer 141

Customer Transform Traditional Marketing Branding 141

Martech

JANUARY 16, 2024

Traditional marketing tactics? Dig deeper: How to boost marketing engagement with behavioral science triggers The science of storytelling Why do stories wield such power in marketing? Compelling stories ignite our brains with dopamine, oxytocin and endorphin, transforming listeners into engaged participants.

Transform 139

Transform Marketers Marketing Analytics 139

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

Ad Week may not be your traditional marketing conference, but it’s no secret that the wall between marketing and ad tech is crumbling before our eyes. It doesn’t matter what kind of marketer you are — anyone can draw inspiration from innovative companies like Facebook, MyFitnessPal, Pandora, and way (way) more.

Transform 134

Transform Thought Leadership Event Marketing Traditional Marketing 134

Search Engine Land

APRIL 9, 2024

The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the world, such as the Coca-Cola Company, L’Oréal and Nestlé. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. Voiceover script generation.

Transform 128

Transform User-Generated Traditional Marketing Advertising 128

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 87

Transform Branding Advertising Advertisers 87

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] 05:44] One word: Branding! A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging.

CMO 88

CMO Customer Journey Transform User-Generated 88

Duct Tape Marketing

DECEMBER 18, 2024

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. We have to talk about content that is educational and trust building.

CMO 73

CMO Transform Marketers Marketing 73

Doug Garnett

FEBRUARY 21, 2025

Then, in the final post, we engage full battle based on the excellent research from the Ehrenberg Bass Institute (EBI) which started the controversy yet disagree with both EBI’s conclusions AND traditional marketer conclusions based on what we have learned from complexity. Time can be removed, also, in other ways.

Energy 59

Energy Transform Product Shoppers 59

Sprout Social

JUNE 21, 2022

While tried-and-true tactics still have their place, messaging is a fixture in our daily lives and is changing how consumers want to interact with brands. In this article, we’ll break down the leading direct messaging strategies and how you can use them to transform your social media outreach. What is direct marketing?

Direct Marketing 142

Direct Marketing Transform Direct Mail Telemarketing 142

Sprout Social

NOVEMBER 15, 2023

When brands first started using social media, it was mainly for publishing content and light community engagement. Brands’ investment in social began to reflect this wider and more committed adoption. Brands will need more than just the next iteration of tools. For some it was an experiment. Today, more than 4.9

Management 131

Management Transform User-Generated CRM 131