Martech

AUGUST 2, 2024

Learning from how nature accommodates change In his book, “ The Clock of the Long Now: Time and Responsibility ,” Stewart Brand, an American writer, editor and entrepreneur, explains how nature’s ecosystems absorb the shock of change by varying speeds of adaptation. Initiatives for these longer layers include: Brand strategy.

Transform 110

Transform Marketing Plan Fashion Health 110

Martech

NOVEMBER 13, 2024

to understand their perspectives on the importance of brand and marketing investments in assessing organizational performance. The findings were illuminating: brand and marketing investments ranked as the top consideration for these analysts. Here are several steps to guide this transformation. and the U.S.

Transform 128

Transform Marketing Marketers Customer Acquisition 128

Aspiration Marketing

AUGUST 13, 2024

In this digital arena, every marketer craves a secret weapon–an edge that sets them apart and propels their brand to the forefront. Enter Artificial Intelligence (AI), the transformative technology rapidly reshaping industries, including marketing.

Transform 264

Transform Marketing Marketers Branding 264

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. Brand Strategy Your brand is more than just a logo or tagline – it’s the perception people have of your business.

Transform 90

Transform Marketing Marketers Marketing Strategy 90

Aspiration Marketing

OCTOBER 15, 2024

Enter recruitment marketing, a strategic approach that transforms passive candidates into enthusiastic advocates for your company. In today's red-hot job market, 83% of recruiters report difficulty finding qualified candidates. But what if there was a way to turn the tables?

Transform 264

Transform Marketing Marketers Branding 264

SocialPilot

DECEMBER 18, 2024

With a powerful tool, you gain the ability to manage and amplify your brand story effectively. Build Your Brand Story Online Online reviews act as real-world word-of-mouth for your business. While there are countless factors that contribute to building your brand story online, there are only a few that you can directly control.

Transform 98

Transform Management User-Generated Energy 98

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

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Transform Branding CMO Education 137

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones. Your employees are some of your most valuable brand ambassadors.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Customer 133

Customer Branding Customer loyalty Transform 133

Hubspot Marketing

DECEMBER 12, 2024

The best marketers and the best brands are the ones telling the best stories. However, I believe most brands are telling the wrong story And it's costing them millions. Understanding these roles is a game-changer for anyone looking to build a personal brand that actually connects with people. Whose story are you telling?

Branding 107

Branding Transform Customer Product 107

SMEI

MARCH 5, 2025

Actionable Steps: Collaborate with local firms to co-brand or manufacture products locally. In Brazil, he secured a licensing agreement that allowed a local manufacturer to produce Titans equipment under its brand, bypassing tariffs entirely. The Payoff Within two years, Titan Machinery had transformed its international sales strategy.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Hubspot Marketing

JULY 22, 2024

If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes in a squeeze bottle.

Food 115

Food Branding Transform Retail 115

Martech

AUGUST 12, 2024

Here’s a preview of what you’ll learn and how it can transform your business strategies. This session will explore many of the questions from our survey, focusing on digital purchase behavior, the impact of marketplaces, and the growing importance of brand websites. We gathered responses from 1,500 consumers across the U.K.

Branding 114

Branding Transform Communications Advertisers 114

Trade Press Services Newsletter

MARCH 6, 2025

AI-powered writing assistants have transformed the way resumes are created but savvy hiring managers can spot an AI-generated resume a mile away. Highlight Your Personal Brand. Your resume is more than just a laundry list of professional responsibilities; its a personal branding tool. Embrace AI Tools with Caution.

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Transform Thought Leadership Communications New Technology 243

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. Brand alignment. Consistency. Navigation.

Transform 135

Transform Copywriting User-Generated Marketing 135

The CMO Survey

APRIL 1, 2025

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. in Spring 2024) 8.5%

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Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

JANUARY 29, 2025

The playbook for helping customers find your brand changed many times over the past several decades. But the way people look for information about brands is changing yet again. As consumers become more comfortable talking to voice agents, online visibility strategies will undergo another radical transformation. Most recently.

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Transform Branding Energy User-Generated 123

SMEI

NOVEMBER 21, 2024

Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. Tip : Dive into interest-based communities that align with your brand values and actively contribute to conversations.

Transform 149

Transform Marketing Marketers Promotion 149

Martech

JANUARY 2, 2025

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. The implementation of interconnected shopping experiences has transformed customer expectations they want more personalized experiences, diverse delivery options, and simple returns, said Babcock.

Retail 114

Retail Transform Advertising Advertisers 114

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. This means brands have less control over how their content is displayed and interpreted. These findings show opportunities (and challenges) for brands.

Transform 120

Transform User-Generated SEO Branding 120

Hubspot Marketing

SEPTEMBER 24, 2024

Not brands. Two Paths for AI to Drive Growth: Acceleration and Transformation So how do go-to-market professionals address these challenges? That’s why the internet and smartphones were so transformative — they addressed fundamental needs like information access and human connection. That means fewer visitors still.

Transform 108

Transform Customer Journey User-Generated Customer 108

Martech

DECEMBER 10, 2024

This transformation poses both challenges and opportunities for marketers. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. Think of GEO as SEOs smarter sibling.

Transform 132

Transform Whitepaper User-Generated CMO 132

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. Hyper-personalization and automation: Marketing leaders hailed AIs ability to revolutionize how brands interact with consumers, creating bespoke experiences at scale. Their idea?

Transform 119

Transform User-Generated Fashion Marketing 119

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. You have to figure out how to stand out.

Branding 94

Branding Transform Analytics Communications 94

Martech

JANUARY 14, 2025

The “brand awareness” campaigns with no connection to revenue? Transformed into focused programs that sales actually wants. When they succeed, you’ve got your case study for transformation (and your C-suite peers attention). That annual trade show that eats 20% of your budget but generates zero pipeline?

Transform 120

Transform CMO Marketing Marketers 120

Martech

MARCH 4, 2025

Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand.

Transform 118

Transform CRM Analytics User-Generated 118

Martech

JANUARY 20, 2025

AI is set to transform the way we work, yet its full potential remains untapped. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics. Why isn’t it?

Analytics 114

Analytics Transform Outbound Marketing Marketing 114

Martech

OCTOBER 21, 2024

Bringing the right players together early can transform your event into a cohesive, well-practiced machine that drives value long after the last attendee heads home. Brand and design : Identity creators building your visual vibe. And when the lights go out? It doesn’t have to be this way. Social media : The play-by-play commentators.

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Transform PR Event Marketing Target Market 111

Marketing Insider Group

OCTOBER 9, 2024

A CMO might focus on building brand awareness and telling appropriate stories for customers, rather than finding the tactics that are most effective in securing new revenue for the business. Marketing is still one of the most effective ways for a company to build visibility, gain new customers, and get an edge over the competition.

CMO 122

CMO Transform Advertisers Advertising 122

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products.

Gen Z 103

Gen Z Transform Health Entertainment 103

Customers.ai

NOVEMBER 14, 2024

Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. We’ve gathered insights from 101 top-performing DTC brands and broken down their winning formulas into three simple strategies. So let’s dive in and see how these brands are making Meta ads work in their favor.

Branding 78

Branding Transform User-Generated Outbound Marketing 78

Martech

DECEMBER 16, 2024

Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. Embrace AI across your marketing workflow AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2.

Transform 117

Transform Marketing Marketers Customer loyalty 117

Martech

SEPTEMBER 6, 2024

Conversational marketing revolution Building on the AI agent trend, we’re seeing a shift toward more natural, conversational interactions between brands and consumers. Remember, it’s OK to start with small pilot projects, but always keep an eye on the bigger picture and how AI can transform your entire marketing approach.

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Transform Education Market Trends Communications 124

Hootsuite

DECEMBER 3, 2024

As social ROI pioneers, we decided to measure Swift’s impact on how brands are discussed on social media. We used our social listening tools to track the “Taylor Swift Effect” in real time, revealing how these impressive boosts from her devoted fans can transform niche businesses into booming hot spots.

Branding 105

Branding Transform Social Media Marketing Fashion 105

Martech

MARCH 24, 2025

The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. New roles mean new responsibilities for retail associates Retail location transformation means the stores’ roles are also changing. Source: Salesforce Connected Shoppers report, 2025.

Retail 106

Retail Gen Z Transform Shoppers 106

Martech

DECEMBER 12, 2024

According to BCG : AI-mature companies are generating 72% of their AI value in core functions like operations, marketing, and sales…Of the companies that are on their AI transformation journey, 68% have reshape plays in motion, transforming their support functions with AI before moving to the core functions critical to their industry.

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Transform User-Generated B2C Management 108