Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

Martech

SEPTEMBER 27, 2024

Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. The impact of brand safety on ROAS is profound. This is especially useful in the fast-paced, trend-driven world of social media.

Advertising 123

Advertising Advertisers Branding User-Generated 123

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Customer 135

Customer Branding Customer loyalty Transform 135

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. The post 41% of brands using AI for video, up from 18% last year appeared first on MarTech. Processing.

Branding 113

Branding User-Generated Place Product 113

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Plus, well look at whats next for this evolving space. What is live social shopping?

Branding 115

Branding Gen Z Energy Shoppers 115

Sprout Social

APRIL 3, 2025

This makes Instagram a significant marketing and sales opportunity for UK brands. UK Instagram trends in content and user engagement Content creation is a fundamental part of managing a successful Instagram account. They employ several tactics to engage their Instagram audience in the UK, including: Prioritising user-generated content.

Gen Z 93

Gen Z Branding Food Fashion 93

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. Let’s start with a simple brand loyalty definition.

Branding 120

Branding Customer loyalty User-Generated Promotion 120

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Disruption one! Disruption two!

SEO 107

SEO Branding User-Generated PR 107

SmartBrief - Marketing

APRIL 8, 2025

Think about the brands you trust most. In essence, these are the key building blocks of every brand identity. Regardless of your industry, brand identity is more important than ever. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty.

Branding 79

Branding Customer Shoppers Food 79

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Interactive elements : Quiz.

Branding 84

Branding User-Generated Shoppers Fashion 84

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

Influencer Marketing 97

Influencer Marketing Affiliate Marketing Branding Gen Z 97

Martech

JANUARY 29, 2025

The playbook for helping customers find your brand changed many times over the past several decades. But the way people look for information about brands is changing yet again. The post Voice agents will change how you think about your brand and your website appeared first on MarTech. Most recently. Processing.

Transform 125

Transform Branding Energy User-Generated 125

Sprout Social

MARCH 11, 2025

Every generation has core memories like these because social media is the epicenter of modern culture. Understanding social media culture is a non-negotiable for brands. We’ll discuss the key aspects of social media culture and the importance of cultural fluency, from amplifying brand efforts to securing more executive buy-in.

Branding 97

Branding Transform User-Generated Fashion 97

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Social Media Examiner

JULY 25, 2024

Wondering how to leverage user-generated content (UGC) in your marketing? In this article, we’ll explore UGC strategy What Is User-Generated Content? In today's digital age, UGC has become a powerful tool for businesses to connect with their audience and build brand loyalty.

Customer 144

Customer User-Generated Branding Social Media Marketing 144

Martech

AUGUST 22, 2024

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. There’s nothing wrong with using generative AI to create marketing copy. But remember, generative AI predicts an answer based on what has already been written about a subject.

Transform 136

Transform Copywriting User-Generated Marketing 136

Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in.

Transform 134

Transform Whitepaper User-Generated CMO 134

Hubspot Marketing

SEPTEMBER 9, 2024

However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Hootsuite

APRIL 2, 2025

And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota. And for every brand hes worked with, storytelling has been an important marketing strategy.

Branding 63

Branding User-Generated Food Transform 63

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Branding 66

Branding Tentpole Entertainment Transform 66

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform 122

Transform User-Generated SEO Branding 122

Hubspot Marketing

AUGUST 13, 2024

As a user, I‘m fascinated by AI-search results. Focus on user intent : Tailor your content to address specific user needs, which can improve your chances of being recommended as an answer in LLM-generated search results. AI -powered search will decrease CTR on search engines — so you'll need to appear in LLMs.

SEO 119

SEO Transform User-Generated Health 119

Buffer Marketing

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Then, it helps you craft posts about that content in your brand voice. CreatorIQ uses AI algorithms to recommend creators who align with your brand.

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

SEPTEMBER 26, 2024

This year’s Dreamforce and Inbound user conferences were all about AI agents. The reason for the similarity between Dreamforce and Inbound is the similarities between the various generative AI models. Here’s an example: I mostly use AI to generate summaries of articles to post on LinkedIn. Yes, they can do that.

User-Generated 126

User-Generated Price Marketing Marketers 126

Martech

OCTOBER 24, 2024

This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. Elai lets users quickly create engaging video content for learning purposes.

User-Generated 120

User-Generated Marketing Mix Communications Advertisers 120

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. From discovering new brands to shopping, learning, and exploring trends, social platforms have become the new digital frontier.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Martech

DECEMBER 16, 2024

SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap. Large language models (LLMs).

Transform 112

Transform User-Generated SEO Communications 112

Buffer Marketing

APRIL 7, 2025

Saves on Instagram, pins on Pinterest, and comments on YouTube all count as engagement, but they reflect different user behaviors and levels of intent. To determine where users are engaging the most, we analyzed average engagement rates across eight major social platforms over a one-year timeframe. Not all engagement is public.

User-Generated 117

User-Generated Branding Advertisers Advertising 117

Sprout Social

NOVEMBER 4, 2024

In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. Over half of all consumers (55%) plan to contact brands via Facebook this holiday season.

Gen Z 122

Gen Z Millennials User-Generated Shoppers 122

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. This may be because 68% agreed that AI-generated content may pull in content from original publisher sources without proper clearances or permissions. AdCreative.ai introduces THINK1.Ai:

Food 114

Food User-Generated Advertisers Advertising 114

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). I downloaded the keywords from the brand’s Google Search Console and asked ChatGPT the following prompt: “Classify the SEO keywords in the Excel spreadsheet by intent.

SEO 137

SEO User-Generated Transform eCommerce 137

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization. trillion by 2032.

User-Generated 121

User-Generated Retail New Technology Customer Journey 121

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Crafting a compelling brand story.

Transform 113

Transform SEO Copywriting User-Generated 113

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 112

Transform User-Generated Manufacturing eCommerce 112

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility. The primary purpose of marketing is sales.

SEO 132

SEO Gen Z Finance Transform 132

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. As such, good engagement serves as social proof and reflects positively on your brand authenticity.

User-Generated 122

User-Generated Food Analytics Promotion 122