Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Customer 136

Customer Branding Customer loyalty Transform 136

Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. So, what is a brand style guide?

Branding 116

Branding User-Generated PR Law 116

Martech

SEPTEMBER 27, 2024

Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. The impact of brand safety on ROAS is profound. This is especially useful in the fast-paced, trend-driven world of social media.

Advertising 116

Advertising Advertisers Branding User-Generated 116

Search Engine Land

JULY 26, 2024

Over time, blogs enhance brand awareness, attract qualified leads and ultimately strengthen the bottom line. Blogging is far from dead and has never been more vital for brands and business leaders. Informative content can help influence users’ purchasing decisions or even empower users to make the right decisions.

Branding 109

Branding Whitepaper Real Estate Key Performance Indicator 109

Martech

DECEMBER 10, 2024

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity.

Branding 116

Branding Transform User-Generated Manufacturing 116

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. Views act as social proof to persuade users to take a moment and check out your content. Genuine users. Mind-blowing. Viewsexpert.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 83

Branding Influencer Marketing User-Generated Key Performance Indicator 83

Buffer Marketing

AUGUST 13, 2024

Say you have a product ready to launch and need to find influencers to generate buzz.   Standout feature for brands: Heepsy provides advanced search filters that allow users to narrow down influencer options based on various criteria such as location, follower count, engagement rates, niche, and more.

Influencer Marketing 104

Influencer Marketing Branding Affiliate Marketing Fashion 104

Jeff Bullas

FEBRUARY 1, 2023

There are over 2 billion logged-in monthly users… That’s YouTube’s enormous reach. This creates a problem because you are left always “paying to play”, rather than making the most of YouTube’s billions of active users that are searching for your content. In fact, over half the US population in EVERY age bracket watch videos on YouTube.

Influencer Marketing 306

Influencer Marketing User-Generated Promotion Advertising 306

Jeff Bullas

NOVEMBER 13, 2022

Building an interactive engagement experience for users in the metaverse is challenging, but it can also be a great opportunity to capture a future-minded marketplace. In this article, we’ll demystify the Metaverse and let you know how you can use virtual reality to build a brand presence inside the Metaverse.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Jeff Bullas

FEBRUARY 9, 2023

With so much competition between Instagram’s 1 billion monthly active users, for years the best way to grow your Instagram follower count has been debated. Advertising through Facebook and Instagram is too expensive for most small businesses, brands, influencers, and those just starting out, so what’s the answer? Perfect, right?

User-Generated 308

User-Generated Management Price Promotion 308

Jeff Bullas

FEBRUARY 13, 2023

billion global internet users, and over 2.8 billion active social media users (related: marketing statistics ). Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Get this: there are 3.77

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 92

Gen Z Branding User-Generated Influencer Marketing 92

Customers.ai

NOVEMBER 14, 2024

Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. We’ve gathered insights from 101 top-performing DTC brands and broken down their winning formulas into three simple strategies. So let’s dive in and see how these brands are making Meta ads work in their favor.

Branding 103

Branding Transform User-Generated Outbound Marketing 103

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Disruption one! Disruption two!

SEO 107

SEO Branding User-Generated PR 107

Jeff Bullas

JANUARY 18, 2023

For that reason brands, businesses, influencers, creators, and more are flocking to one of the hottest social media platforms to date – TikTok. Although TikTok has only been around for a couple of years it’s already hit the 1 billion monthly user mark, making it on par with Instagram in terms of monthly use. The kicker?

Entertainment 314

Entertainment User-Generated Energy Price 314

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. Let’s start with a simple brand loyalty definition.

Branding 104

Branding Customer loyalty User-Generated Promotion 104

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. Tip: Jeff uses BuzzSumo to generate content ideas, create high-performing content, monitor its performance, and identify influencers.

Finance 360

Finance Copywriting Health User-Generated 360

Jeff Bullas

JANUARY 30, 2023

It’s now firmly embedded in Gen Z’s daily lives and spans across 154 countries with 500 million active users. If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! They only promote true organic TikTok growth with real, active users. Try Social Viral here. #4.

User-Generated 323

User-Generated Price Target Market Management 323

Jeff Bullas

FEBRUARY 19, 2023

Guide mobile users accurately 5. This code is normally generated by the service you are using to measure website traffic. Search engines are web-based services that look for and identify items on the Internet – usually, web pages, images or videos – that best correspond to queries typed by the user.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Jeff Bullas

DECEMBER 13, 2022

Generating leads is the lifeblood of any company. An idea of how important lead generation is runs through their DNA. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. Mistakes in SaaS lead generation quickly become fatal, leading to potentially disastrous consequences.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Jeff Bullas

MARCH 1, 2023

Here are some examples of the latest and hottest marketing startups that leverage AI: Persado Persado labels its technology as “ The Generative AI Platform to Motivate Every Individual to Engage and Act”. Its platform can analyze customer data and generate language that resonates with specific audiences.

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

Lynton Web

DECEMBER 16, 2024

Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. As some companies grow, they juggle distinct brand identities while maintaining operational efficiency. While they both solve multi-brand management problems, they take fundamentally different approaches.

Branding 97

Branding Manufacturing Management Retail 97

Jeff Bullas

FEBRUARY 15, 2023

With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations. The brand promises only the best and most genuine likes and followers for your Instagram presence.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Hubspot Marketing

OCTOBER 16, 2024

In HubSpot’s Consumer Trends study surveying more than 700 consumers in January 2024, 78% of consumers said they search for brands online using a search engine like Google, and 79% use search engines like Google to search for answers to questions, as opposed to AI chatbots or social media. And I’m not the only one who feels this way.

Branding 121

Branding Price Non-Profit User-Generated 121

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 127

Transform User-Generated SEO Law 127

Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in.

Transform 129

Transform Whitepaper User-Generated CMO 129

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding 106

Branding Non-Profit User-Generated Food 106

Jeff Bullas

FEBRUARY 6, 2023

When a company uses the liking method, you’ll give them information on your target audience and the type of users you want to attract. Then they’ll “like” photos on your behalf posted by those users. Organic growth means the number of users who find your profile without boosted distribution.) Try Useviral Now 2.

User-Generated 305

User-Generated Management Price Energy 305

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

User-Generated 115

User-Generated Social Media Marketing Promotion Transform 115

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. CRM or other database Everything you do in lead gen revolves around generating inbound queries. I love the challenge of learning something new.

Advertising 116

Advertising Advertisers Branding CRM 116

Jeff Bullas

FEBRUARY 12, 2023

And as mentioned earlier, Instagram bots allow you to like, follow other users, and comment automatically. You will get increased exposure Today, Instagram limits its new users to follow 20 people per hour or no more than a hundred people a day. It will make your brand trustworthy and more likely to attract followers in the future.

Transform 256

Transform User-Generated Promotion Social Media Marketing 256

Jeff Bullas

JANUARY 3, 2023

For example, users search for the best routers and want to learn the pros and cons of different wireless before buying. To extend keyword research, use Quora as it offers plenty of user-generated content from real people talking about real problems. Product or brand comparison keywords. Image Source. They aren’t vegan.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Martech

AUGUST 22, 2024

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. There’s nothing wrong with using generative AI to create marketing copy. But remember, generative AI predicts an answer based on what has already been written about a subject.

Transform 135

Transform Copywriting User-Generated Marketing 135

Martech

DECEMBER 16, 2024

SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap. Large language models (LLMs).

Transform 114

Transform User-Generated SEO Communications 114

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. The reason it matters is that it is a generational evolution of technology that could take your job or open a new world of opportunity.

Health 202

Health User-Generated Transform Education 202