Sprout Social

NOVEMBER 4, 2024

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. However, it’s an effort brands need to take if they want to remain relevant with consumers. Remember the “ Rule of Seven ” ?

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Martech

MARCH 11, 2025

It could make brands look reactive and out of sync. What is the right mix of relevance, brand-building consistency and recommendation? Too many choices: While I love giving browsers a self-selected set of options as a wayfinding tool, it has to align with the lifecycle stage and familiarity with the brand or product and channel.

Whitepaper 84

Whitepaper Customer Journey Transform Customer 84

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. A quarterly report on financial market trends or a whitepaper on compliance best practices.

Whitepaper 104

Whitepaper Key Performance Indicator Thought Leadership User-Generated 104

Martech

MARCH 25, 2025

Done correctly, an email newsletter: Keeps your brand top-of-mind. It might be a call to action to fill out a lead generation form or an offer to download a white paper that helps educate subscribers on your product or service. Thats not the case in the United States, where Im based. Builds relationships with subscribers.

Whitepaper 111

Whitepaper Promotion Email Marketing Education 111

Martech

AUGUST 5, 2024

This could include blog posts, white papers, webinars, or infographics. Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. Here’s a breakdown of this approach: 1. By providing valuable insights, you can attract potential contacts who are seeking solutions in your industry.

Whitepaper 116

Whitepaper User-Generated eBook Analytics 116

Martech

JULY 26, 2024

Content ecosystems : Develop a comprehensive content ecosystem with SEO-friendly articles, thought leadership pieces and interactive content that positions your brand as an industry authority. Compelling CTAs for decision : Design persuasive calls-to-action, limited-time offers and detailed product comparisons to drive conversions.

Transform 124

Transform Whitepaper Thought Leadership Customer Journey 124

Martech

DECEMBER 10, 2024

To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. By mastering GEO, brands can ensure their voice remains authentic, trustworthy and present in the AI-driven digital landscape.

Transform 131

Transform Whitepaper User-Generated CMO 131

Buffer Marketing

OCTOBER 17, 2024

But what if small business owners could grow their audience and deepen trust in their brand by borrowing a page from the nonprofit playbook? They invested heavily in ads and agencies with big price tags, but the result was a mountain of content that didn’t match their brand or audience needs. The result was always disappointing.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketing 114

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. Swag: Branded items have their place, too. This system helps prioritize sales efforts, target key accounts and improve conversion rates.

Direct Mail 106

Direct Mail Gen Z Whitepaper Customer 106

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Repurposing older content extends its lifecycle.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Improved brand visibility: Higher search rankings increase your brand’s visibility. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

APRIL 10, 2025

Brand compliance Another valuable use case for GenAI that can also streamline the creative review and approval process is assessing assets for brand compliance. In the early days of AI, we thought this meant that we had to train custom AI models to accurately tag assets or to assess brand compliance.

Whitepaper 92

Whitepaper User-Generated Transform Management 92

Martech

FEBRUARY 26, 2025

Show some personality People don’t connect with faceless brands they connect with people. Your brand’s voice, tone and personality matter more than ever. Whether humor, compassion, energy or honesty, showing your brand’s personality makes you more relatable and memorable. How did the update come to life?

Whitepaper 98

Whitepaper Thought Leadership B2C Energy 98

Marketing Insider Group

OCTOBER 16, 2024

As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads. Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. E-Books or Whitepapers. They can be.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Content will be passed over if it isn’t useful or trusted.

Whitepaper 128

Whitepaper Content Marketing Thought Leadership Marketing 128

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Resources for Building a Content Calendar.

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. Here are three tips for letting your personal brand shine on your resume. Create a vibrant personal brand statement.

Whitepaper 130

Whitepaper Thought Leadership Branding Transform 130

Tiecas

JULY 15, 2024

It’s about crafting content that not only educates but also differentiates your brand, builds trust with potential customers, and ultimately persuades them to initiate a conversation. By positioning your brand as an industry authority, you move beyond being just another supplier and become a trusted partner.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Relevant: Align it with larger business objectives, like lead generation or brand awareness. Case Studies: Showcases real-world brand success stories with measurable results.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Trade Press Services Newsletter

SEPTEMBER 7, 2023

“It is a powerful tool that can help businesses establish their brand’s credibility, provide easy access to information, ensure a positive narrative in the media, and create a cohesive brand identity.” Even more important, it can drive brand awareness, boost qualified leads and increase sales.

Whitepaper 130

Whitepaper Branding Promotion Communications 130

Lusha

JULY 21, 2024

They’ve shown active engagement with your brand, suggesting they’re further along in their buyer’s journey than those who simply stumble upon your website. Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Hubspot Marketing

JULY 12, 2024

Each action will represent a different ROI for your team, brand, or company. In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. Share of Voice While Share of Market measures your portion of industry sales, Share of Voice compares your portion of brand awareness.

Management 113

Management Whitepaper Promotion Health 113

Search Engine Land

MAY 22, 2024

This white paper provides valuable guidance on prompt engineering, helping you get the most out of generative AI. Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences, and boost engagement.

Whitepaper 93

Whitepaper Digital Marketing Marketing Marketers 93

Orbit Media Studios

JANUARY 22, 2025

Well show you how to use an AI chatbot to compare your brand to your competitors. Im giving you a Semrush Keyword Gap report, which compares the keyword rankings of your brand to three competitors. Your goal is to help your brands homepage rank for more of the phrases it does not yet rank for, but the competitors do.

Branding 64

Branding SEO Whitepaper CMO 64

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Send a follow-up campaign focused on brand storytelling to build trust. Brand Example : Allbirds uses cart abandonment recovery emails to target high-intent visitors. Example 1 : Blog readers whove visited multiple posts. your blog or About page).

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Marketing Insider Group

OCTOBER 15, 2024

Strategies include pay-per-click (PPC) ads, which only charge when someone clicks on your ad, and display advertising, which increases brand awareness by placing your message in front of potential customers. Immediate Visibility Paid media advertising delivers quick results by giving your brand instant exposure.

Advertising 64

Advertising Advertisers Whitepaper User-Generated 64

Hubspot Marketing

MAY 9, 2023

Produce a podcast episode on the history and evolution of [brand or industry]. Generate ideas for cross-promotion with other businesses in the [market], specifically with brands such as [brand names]. Develop a podcast episode discussing the benefits of [products or services] divided into four chapters.

Whitepaper 140

Whitepaper Transform Promotion Marketing 140

Martech

OCTOBER 18, 2024

A real conversion is when someone replies to your email, sends you a message on social media or engages with your brand meaningfully — not just mindlessly clicking a button because you’ve nudged them to. We want our audience to read long whitepapers, watch hour-long webinars or download extensive case studies. Exclusive access.

Whitepaper 145

Whitepaper Energy Customer Journey Promotion 145

Trade Press Services Newsletter

DECEMBER 7, 2023

Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. A press kit is an indispensable tool for promoting your personal or corporate brand. Here’s a quick overview of our 20 tips: 1.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. With countless brands vying for attention, those who think outside the box and create fresh, imaginative ideas are the ones who capture the audience’s interest.

Transform 78

Transform Social Media Marketing Whitepaper Marketing 78

Martech

NOVEMBER 9, 2022

Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. 57% higher brand consideration. 24% higher brand favorability. 14% higher purchase intent. 12% higher memory encoding than other forms of content.

Whitepaper 127

Whitepaper Information Technology Retail Marketing 127

Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. In short, B2B brands need to be there. Why should B2B brands be on Instagram? Here are three quantifiable reasons to bring your brand to Instagram: It’s where your customers are. People use social to connect with brands as well.

Whitepaper 138

Whitepaper B2C User-Generated Marketing 138

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. And for 95% of our future customers, a better brand experience. Brand association. Brand affinity. Tell their stories.

Branding 102

Branding Whitepaper eBook Communications 102

Rock Content

MARCH 12, 2024

In the E-E-A-T landscape, making your brand stand out in your industry is essential. There is an infinite amount of branding advice online. Get to know your competition, create a platform, and use social branding. In the end, though, successful branding boils down to one simple piece of instruction.

Branding 98

Branding Whitepaper Shoppers Price 98

Marketing Insider Group

AUGUST 26, 2024

In a competitive and rapidly changing space, this tactic is not only valuable for navigating market shifts but also for improving brand awareness, complying with stringent regulatory updates, and overcoming supply chain complexities. Any content you promote here should not feature a contact form.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78