Set Up

JULY 10, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ Collaboration is really about hearing everyone’s voice. If you know an impactful marketing leader who would be a good candidate for the #CMOSpotlight series, nominate them here.

CMO 64

CMO Thought Leadership Promotion Performance Marketing 64

Hubspot Marketing

OCTOBER 29, 2024

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers.

CMO 112

CMO Real Estate CRM Price 112

Set Up

AUGUST 8, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Trish Nettleship , the Chief Marketing Officer at NCR Voyix, about understanding your “why,” the power of relationships and listening, passion, and more. “As

CMO 59

CMO Pharmaceutical Transform Thought Leadership 59

Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Only 24% of CMOs feel confident about their 2024 funding. One CMO reduced her martech spend by 40% and saw lead quality improve. Marketing budgets are down 15% year-over-year. They’ve stopped playing defense.

Transform 123

Transform CMO Marketers Marketing 123

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. So, it’s not so much about eliminating the politics, it’s about navigating.”

CMO 107

CMO Communications Digital Marketing Marketers 107

Martech

AUGUST 26, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a CMO for a B2B technology company in a D+ phase for continued growth including renewals.

CMO 114

CMO Marketing Automation Platform Key Performance Indicator Analytics 114

Martech

SEPTEMBER 30, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a new national footwear brand. Context) In addition to your other context, you are the CMO of a new national footwear brand.

Management 117

Management CMO Content Marketing Analytics 117

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. If you’re the CMO or VP of marketing, ask whether your transactional programs come close to that standard. The average marketing budget is 7.7%

CMO 125

CMO Email Marketing Influencer Marketing Promotion 125

Martech

OCTOBER 10, 2024

Dotdigital’s CMO Tracker survey asked 750 CMOs from the U.S., In this episode of the MarTech.org podcast, Juliette Aiken, CMO of Dotdigital, sits down to discuss the findings of the report. As a result, many companies invested less in technology than they had in previous years. and Australia about their spending priorities.

CMO 127

CMO Marketing Automation Platform Marketers Marketing 127

Set Up

OCTOBER 24, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Ben Boyd , the Chief Communications Officer at Chobani, about designing your own career path, the importance of empathy and understanding as a leader, and more.

CMO 59

CMO Thought Leadership Communications Performance Marketing 59

Martech

OCTOBER 8, 2024

Another is the standard structure of most organizations, where marketers report to the CMO and sales reps don’t. One enduring guarantor of non-alignment, of course, is the dramatically different ways sales reps and marketers are incentivized.

CMO 144

CMO Marketers Marketing Influencer Marketing 144

Martech

SEPTEMBER 30, 2024

It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Stick this into a prompt to find out: “You are a world-class CMO and leader of agile marketing at an award-winning SaaS software company. Your content quality will go up — if you do it right.

Transform 139

Transform CMO Marketers Marketing 139

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. The 2024 CMO Survey Award for Marketing Excellence The 2024 CMO Survey Award for Marketing Excellence is selected by fellow marketers.

New Technology 289

New Technology CMO B2C Marketers 289

Martech

JULY 23, 2024

For example, John Schultz, CMO at Viant, said: “This reversal on cookie deprecation largely changes nothing for an industry that has already moved beyond third-party cookies. ” Jamie Domenici, CMO at Klaviyo: ““Google’s cookie reversal today shouldn’t change how marketers interact with customers.

CMO 125

CMO Advertisers Advertising Branding 125

Martech

OCTOBER 18, 2024

In this episode of the MarTech.org podcast, we’re discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp. DIg deeper: 8 tips on how to handle negative Facebook comments Don’t miss an episode of the MarTech.org podcast.

PR 123

PR CMO Marketers Marketing 123

Martech

SEPTEMBER 23, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a national healthy snacks brand. Context) In addition to your other context, you are the CMO of a national healthy snacks brand.

Management 107

Management CMO Key Performance Indicator Marketers 107

Martech

JULY 15, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO for a national hotel chain. Context) You are the CMO for a national hotel chain. Tone) Please keep responses simple.

Customer Acquisition 113

Customer Acquisition Customer CMO Key Performance Indicator 113

Martech

NOVEMBER 11, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. MarTechBot now has 10+ personas to provide more targeted responses.

Management 110

Management CMO Marketing Automation Platform Marketers 110

Martech

JANUARY 9, 2025

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. Is there accessible data governance for marketers and stakeholders?

CMO 118

CMO CRM Communications Marketing Strategy 118

Martech

AUGUST 12, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a large consumer brand. Context) You are CMO for a large consumer brand.

Customer 113

Customer B2C CMO Customer Journey 113

The CMO Survey

DECEMBER 12, 2024

The post Martech Budgets on the Rise: CMO Survey appeared first on The CMO Survey.

CMO 100

CMO 100

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” The post 5 ways to be a better CMO for your social teams appeared first on Sprout Social. To me this was a red flag.

CMO 123

CMO Entertainment Communications Branding 123

Martech

OCTOBER 16, 2024

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. But with 80% of U.S.

Retail 119

Retail CMO Customer Journey Shoppers 119

Duct Tape Marketing

OCTOBER 28, 2024

For example, just hiring a Chief Marketing Officer (CMO), Marketing Director, or VP of Marketing can set you back anywhere from $15,363 to $29,732 per month. Key Roles & Costs: CMO, Marketing Director, or VP of Marketing Monthly Cost : $15,363 - $29,732 Pros : You get a seasoned marketing expert who’s fully dedicated to your business.

CMO 80

CMO eBook Marketers Marketing 80

Martech

AUGUST 29, 2024

” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable. Here are all the top consumer trends rated by marketers and where they landed in the rankings: Image: Mediaocean’s “2024 H2 Market Report.”

Market Research 127

Market Research Shoppers CMO Retail 127

Duct Tape Marketing

OCTOBER 3, 2024

Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. Staying actively engaged in networking and marketing efforts is essential to remain present in the fractional CMO arena and seize potential opportunities. 13:05] How do you scale this model? [18:03]

CMO 86

CMO Manufacturing Management Branding 86

Welcome Software

AUGUST 3, 2024

I'm thrilled to announce the promotion of Shafqat Islam from CMO to President of Optimizely. Shafqat's impact As the founder of Welcome and our CMO, Shafqat has been instrumental in driving this success: He's ensured the satisfaction of major CMP customers like Shell and Salesforce.

CMO 45

CMO Transform Promotion Communications 45

Hubspot Marketing

MAY 16, 2024

It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

CMO 132

CMO Advertisers User-Generated Advertising 132

The CMO Survey

JUNE 20, 2024

The post Amperity Announces New Media Measurement Tools appeared first on The CMO Survey.

CMO 100

CMO 100

Sprout Social

JANUARY 30, 2025

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

The CMO Survey

JANUARY 17, 2025

The post Why Martech Budgets Are Rising: Insights from the Latest CMO Survey appeared first on The CMO Survey.

CMO 100

CMO 100

The CMO Survey

DECEMBER 23, 2024

The post Investimentos em Marketing Devem Crescer em 2025, Revela The CMO Survey appeared first on The CMO Survey.

CMO 100

CMO Marketers Marketing 100

The CMO Survey

DECEMBER 9, 2024

The post Navigating Marketplace Threats: An Analysis of Resilience Strategies from The CMO Survey appeared first on The CMO Survey.

CMO 100

CMO 100

Hubspot Marketing

JANUARY 8, 2025

And by everyone, I mean Social Media Budget Stakeholders Here are the usual suspects involved in the social media marketing budget process: CMO and marketing managers+: Responsible for setting the strategy, communicating the requested budget to leadership, and guiding the execution of activities. to marketing on average.

Social Media Marketing 132

Social Media Marketing CMO Finance Health 132

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Transform 107

Transform CMO Retail CRM 107

Martech

MARCH 12, 2025

Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev. Garbe sees a massive opportunity today for organizations to reframe brand and, in the process, rethink the role of the CMO and marketing, with marketers acting as the coordinator of all brand activity.

Branding 86

Branding CMO Influencer Marketing Marketers 86

The CMO Survey

AUGUST 19, 2024

The post The CMO Survey: Marketers Spend on New Technologies as They Battle Usage and Impact Challenges appeared first on The CMO Survey.

New Technology 100

New Technology CMO Marketers Marketing 100