Hubspot Marketing

MAY 16, 2024

It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

CMO 125

CMO User-Generated Advertisers Advertising 125

Set Up

DECEMBER 17, 2024

To help you navigate this evolving landscape, weve gathered insights from some of the top CMOs in the business from our featured CMO Spotlight interviews. The following CMO Spotlights featuring Dan Csont, Mika Yamamoto, DeLu Jackson, and Rich Honiball inspired the tips below: 1.

CMO 59

CMO Marketing Strategy Communications Marketers 59

The CMO Survey

AUGUST 19, 2024

The post The CMO Survey: Marketers Spend on New Technologies as They Battle Usage and Impact Challenges appeared first on The CMO Survey.

New Technology 100

New Technology CMO Marketers Marketing 100

The CMO Survey

AUGUST 29, 2024

The post Galloway and Ritson on CMO Extinction and how to Avoid it; Why TikTok is About to Usurp Meta, one Streamer Will Collapse, and Looming AI Litigation appeared first on The CMO Survey.

CMO 100

CMO 100

The CMO Survey

NOVEMBER 12, 2024

This is according to the 33rd edition of The CMO Survey , directed by Professor Christine Moorman of Duke University’s Fuqua School of Business and co-sponsored by Fuqua, Deloitte, and the American Marketing Association. But despite macroeconomic and political concerns, marketing spending at U.S companies grew by 5.8% over the next 12 months.

CMO 173

CMO Finance B2C Marketers 173

Adams & Knight Marketing

NOVEMBER 15, 2022

“It is a privilege and an honor to be recognized with awards that ranks us among the best of our peers,” said Bill Knight, Principal and CMO of Adams & Knight. In total, Adams & Knight received 33 awards, the most of any agency in the state.

Advertising 246

Advertising Advertisers PR CMO 246

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. So, it’s not so much about eliminating the politics, it’s about navigating.”

CMO 115

CMO Communications Digital Marketing Marketing 115

Martech

AUGUST 26, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a CMO for a B2B technology company in a D+ phase for continued growth including renewals.

CMO 124

CMO Marketing Automation Platform Key Performance Indicator Analytics 124

Hubspot Marketing

OCTOBER 29, 2024

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers.

CMO 100

CMO Real Estate CRM Price 100

Martech

SEPTEMBER 30, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a new national footwear brand. Context) In addition to your other context, you are the CMO of a new national footwear brand.

Management 126

Management CMO Content Marketing Analytics 126

yorCMO

DECEMBER 16, 2024

Outsource marketing to a fractional CMO to access strategic expertise without the full-time cost. The post Scale Smarter, Not Harder: Why Outsourcing to a Fractional CMO Is the Move for Growing Brands appeared first on yorCMO. Scale smarter with flexible, results-driven marketing.

CMO 59

CMO Branding Marketing Marketers 59

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. If you’re the CMO or VP of marketing, ask whether your transactional programs come close to that standard. The average marketing budget is 7.7%

CMO 132

CMO Email Marketing Influencer Marketing Promotion 132

Martech

OCTOBER 10, 2024

Dotdigital’s CMO Tracker survey asked 750 CMOs from the U.S., In this episode of the MarTech.org podcast, Juliette Aiken, CMO of Dotdigital, sits down to discuss the findings of the report. As a result, many companies invested less in technology than they had in previous years. and Australia about their spending priorities.

CMO 132

CMO Marketing Automation Platform Marketers Marketing 132

The CMO Survey

NOVEMBER 12, 2024

The post Fall 2024 appeared first on The CMO Survey.

CMO 130

CMO 130

The CMO Survey

APRIL 22, 2024

The post Spring 2024 appeared first on The CMO Survey.

CMO 130

CMO 130

Martech

SEPTEMBER 23, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a national healthy snacks brand. Context) In addition to your other context, you are the CMO of a national healthy snacks brand.

Management 116

Management CMO Key Performance Indicator Marketers 116

Martech

JULY 23, 2024

For example, John Schultz, CMO at Viant, said: “This reversal on cookie deprecation largely changes nothing for an industry that has already moved beyond third-party cookies. ” Jamie Domenici, CMO at Klaviyo: ““Google’s cookie reversal today shouldn’t change how marketers interact with customers.

CMO 132

CMO Advertisers Advertising Branding 132

Martech

OCTOBER 8, 2024

Another is the standard structure of most organizations, where marketers report to the CMO and sales reps don’t. One enduring guarantor of non-alignment, of course, is the dramatically different ways sales reps and marketers are incentivized.

CMO 144

CMO Marketers Marketing Influencer Marketing 144

Martech

OCTOBER 18, 2024

In this episode of the MarTech.org podcast, we’re discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp. DIg deeper: 8 tips on how to handle negative Facebook comments Don’t miss an episode of the MarTech.org podcast.

PR 130

PR CMO Marketers Marketing 130

Martech

JULY 15, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO for a national hotel chain. Context) You are the CMO for a national hotel chain. Tone) Please keep responses simple.

Customer Acquisition 122

Customer Acquisition Customer CMO Key Performance Indicator 122

Martech

SEPTEMBER 30, 2024

It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Stick this into a prompt to find out: “You are a world-class CMO and leader of agile marketing at an award-winning SaaS software company. Your content quality will go up — if you do it right.

Transform 140

Transform CMO Marketers Marketing 140

Martech

NOVEMBER 11, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. MarTechBot now has 10+ personas to provide more targeted responses.

Management 119

Management CMO Marketing Automation Platform Marketers 119

Martech

DECEMBER 28, 2023

This is the same problem companies faced when CMOs started hiring data scientists a few years ago when the data scientists quickly discovered that the CMO had no idea what problems the models were solving, and the data itself needed herculean engineering before models could even be built. Ask the CEO/CMO why she wants you to use AI?

CMO 126

CMO Analytics Communications Marketing Strategy 126

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. 32% of CEOs trust their CMOs. 32% of CEOs trust their CMOs.

CMO 130

CMO Fashion Shipping Finance 130

Martech

OCTOBER 16, 2024

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. But with 80% of U.S.

Retail 128

Retail CMO Customer Journey Shoppers 128

Martech

DECEMBER 26, 2023

It’s becoming clear that the B2B marketing landscape will undergo a transformative shift around accessibility, video and AI in 2024,” said Jennifer Griffin Smith, CMO for digital experience company Acquia. As a result, B2B marketers will have more meaningful, accessible videos to help drive customer experiences.

Customer 145

Customer Transform CMO Retail 145

Martech

APRIL 29, 2024

Dig deeper: Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey And that makes the martech-related findings from the latest edition of The CMO Survey more than a little curious. According to The CMO Survey: Companies are using AI in only 7% of marketing activities. 39% have not used such tools.

CMO 118

CMO Management Marketing Marketers 118

Martech

AUGUST 12, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a large consumer brand. Context) You are CMO for a large consumer brand.

Customer 116

Customer B2C CMO Customer Journey 116

The CMO Survey

DECEMBER 2, 2024

The post Generative AI and Human Expertise Are Revolutionising Ad Relevance appeared first on The CMO Survey.

CMO 100

CMO 100

Martech

MAY 13, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a regional quick-service restaurant chain. MarTechBot now has 10+ personas to provide more targeted responses.

CMO 115

CMO Key Performance Indicator CRM Analytics 115

Martech

JUNE 17, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a global apparel brand headquartered in the U.S. Context) You are CMO for a global apparel brand headquartered in the U.S.

Transform 117

Transform CMO Management Analytics 117

Martech

JUNE 24, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a national hotel chain. MarTechBot now has 10+ personas to provide more targeted responses. Tone) Please keep responses simple.

Transform 115

Transform CMO Key Performance Indicator Customer loyalty 115

Martech

MAY 7, 2024

When the CMO says, “I’m worried this campaign’s performance is not meeting expectations,” a good marketing analyst should ask, “Ms. CMO, would you like me to put together an analysis that looks at the current results versus expectations? I can have it by Tuesday.” I can have it by Tuesday.”

Management 122

Management CMO Product Marketing 122

Martech

AUGUST 29, 2024

” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable. Here are all the top consumer trends rated by marketers and where they landed in the rankings: Image: Mediaocean’s “2024 H2 Market Report.”

Market Research 133

Market Research Shoppers CMO Retail 133

Martech

DECEMBER 4, 2024

That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.” Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands.

B2C 125

B2C CMO Entertainment Influencer Marketing 125

Martech

JUNE 24, 2024

The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. “We Kristin Lemkau, the company’s CMO at the time (now CEO), remarked on the surprising effectiveness of AI in generating creative copy that human marketers might not have imagined.

Branding 128

Branding CMO Copywriting Marketers 128

Martech

JULY 16, 2024

Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team. Advanced attribution models can provide a more accurate picture of marketing performance, helping CMOs justify their spending.

Finance 130

Finance Non-Profit Transform CMO 130