Martech
JANUARY 9, 2025
AI agents will increase foot traffic and loyalty With the help of AI agents, brands can now have a local extension of their store manager trained and ready to assist digital customers 24/7, said Monica Ho, CMO of AI-powered marketing technology company SOCi. How does this work?
Martech
DECEMBER 26, 2023
“A key focus for retailers and ecommerce brands in 2024 will be transforming great in-person conversations and purchase experiences into natural interactions through messaging apps — in other words, mimicking the in-store experience in our virtual world,” said Joscha Koepke, head of product at conversational marketing company Connectly.
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Martech
AUGUST 18, 2021
Almost as much as CEO David Cancel, Dave Gerhardt had seemed to be the face of conversational marketing platform Drift. Employee number eight, as he reveals in his LinkedIn, he was Director and then VP of Marketing during a period of rapid growth for the company. Tricia Gellman continues as CMO. Why we care.
Martech
SEPTEMBER 7, 2021
Conversational marketing tries to do that. Rather than resorting to the hard sell, taking a conversational approach means noticing where the online shopper is in their quest to buy something, then tailoring the automated prompts to move towards the sale. Just automate and repeat. Spam the e-mail lists. AI can be overkill.
Marketing Insider Group
OCTOBER 15, 2013
By helping sales reps present themselves in the right light, guiding them in establishing relationships and authority, and feeding them the information they need to contribute to the conversation, marketing can set sales reps up for success. This is a chance for marketing to make a direct impact on revenue.
Adobe Experience Cloud Blog
DECEMBER 20, 2013
By helping your sales reps present themselves in the right light, guiding them in establishing relationships and authority, and feeding them the information they need to contribute to the conversation, marketing can set sales up for success.
Martech
DECEMBER 27, 2023
“As consumers become more privacy-aware of their online activity and data collected on them, the song and dance between offering a personalized experience while still keeping their information highly secure and private will increase,” said Yandong Liu, co-founder and Chief Technology Officer for conversational marketing company Connectly. “In
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