Martech

JANUARY 9, 2025

AI agents will increase foot traffic and loyalty With the help of AI agents, brands can now have a local extension of their store manager trained and ready to assist digital customers 24/7, said Monica Ho, CMO of AI-powered marketing technology company SOCi. How does this work?

Customer loyalty 128

Customer loyalty CMO Retail Customer Journey 128

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

AUGUST 18, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, where do automation and creativity converge in marketing? Tricia Gellman continues as CMO. As Cancel laconically noted , “We back.”. Why we care.

Transform 128

Transform CMO Marketers Marketing 128

Marketing Insider Group

OCTOBER 15, 2013

By helping sales reps present themselves in the right light, guiding them in establishing relationships and authority, and feeding them the information they need to contribute to the conversation, marketing can set sales reps up for success. This is a chance for marketing to make a direct impact on revenue.

CMO 110

CMO Marketers Marketing User-Generated 110

Martech

DECEMBER 29, 2023

Beyond limiting online visibility, ‘ghosting’ severely hampers a brand’s overall digital performance,” said Monica Ho, CMO of digital marketing company SOCi. “In In 2024, advancements in AI and automation will address this issue.

Retail 121

Retail eCommerce Gen Z Shoppers 121

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

So what’s a marketer to do? And with 60% of a marketer’s time devoted to digital marketing activities, as reported by Smart Insights, how can you ensure your messaging is standing out in the crowd? If this is standard practice for me, I think it’s safe to say that it’s standard practice for your customers as well.

Thought Leadership 94

Thought Leadership B2C CMO Communications 94

Duct Tape Marketing

JANUARY 8, 2024

Over 20 years ago, I pivoted from tailoring bespoke, effort-heavy marketing solutions that left me exhausted and my clients less than impressed to embracing a transformative strategy: productized offerings. productized marketing services. Get a complete fractional CMO system that changes how you think about your agency’s growth.

Product Marketing 92

Product Marketing Product Transform CMO 92