GrowPowerful

AUGUST 29, 2022

As there's a rise in the popularity of leveraging Fractional CMO's to help companies grow, there's also a scam taking place that we keep seeing and frankly, have to clean up the mess. There is an immense growth in the popularity and adoption of Fractional CMO's in the B2B tech world. What's Happening? Who's to blame?

CMO 52

CMO Copywriting PR Advertisers 52

Hubspot Marketing

JANUARY 7, 2024

Marketing Copywriting Copywriting is a foundational part of marketing and advertising. Content and copywriters create copy for: Blogs Websites Ads Email Landing pages Social media They use language to encourage, educate, and inform. Skills in a range of marketing tactics, including copywriting, research, and design, are useful.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Orbit Media Studios

APRIL 30, 2025

Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI. Those automations can be trained to promote your brand with little ads and calls to action AI responses arent copywritable, but automations (and any prompts) are intellectual property. Who owns this automation you built? Your employer?

Transform 64

Transform User-Generated CMO Copywriting 64

Martech

MAY 9, 2024

No longer dependent on graphic/web designers, digital marketing specialists, or copywriters, product marketers will become the wizards behind the curtain of AI, guiding the production of much of what we think of as marketing today. The CMO position may be eliminated in the organization in the future.

PR 130

PR Transform CMO Marketing 130

Hootsuite

JULY 17, 2019

According to this year’s CMO Survey over the next five years, the percentage of marketing budget spend on social media breaks down as follows: B2B Product: 16.6%. Source: The CMO Survey. Copywriting. Copywriters are paid by the word or by the hour. Like copywriters, translators are typically paid by the word or hour.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Martech

SEPTEMBER 27, 2023

Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. So it’s like back in the day when I was a copywriter, I remember struggling sometimes to communicate my idea with my creative director. I can see many marketers thinking, “Hey, I don’t have to pay for a copywriter.

Copywriting 122

Copywriting Transform User-Generated CMO 122

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context. Image: CMO Spend Survey. Landing page copywriting.

CMO 140

CMO Marketing Marketers SEO 140

Adams & Knight Marketing

OCTOBER 31, 2021

It also won the Gold Pen for best copywriting for a Capital Ice Cream social media campaign and the Gold Brush for best art direction for a poster series on behalf of The Golden Daffodil. Adams & Knight took home the highest honor, the Best of Show, for its work for Collective Arts Brewing. ” About Adams & Knight.

Advertisers 100

Advertisers Advertising Copywriting PR 100

Hootsuite

OCTOBER 23, 2023

They’ll create the social strategy and work with the rest of the team to ensure it’s properly implemented. The content created can include quick graphics, captions, videos, skits, photos, and any other content your brand wants to publish on social media.

Copywriting 117

Copywriting CMO Influencer Marketing Analytics 117

Orbit Media Studios

MARCH 4, 2025

You are an expert SEO copywriter, skilled at making copy edits that improve the search rankings of webpages by incorporating keyphrases and indicating relevance. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. I’m giving you a list of keyphrases and the text from the webpage.

SEO 84

SEO Thought Leadership User-Generated Copywriting 84

Marketing Insider Group

FEBRUARY 11, 2020

Like the great leaders throughout history, the CMOs that earn the respect of those who report to them “lead from the front lines,” modeling calculated risk-taking and a shared workload. When CMOs use front-line leadership strategies, they earn respect, inspire outside-the-box innovation, and take the lead in the industry.

CMO 94

CMO Transform Thought Leadership Copywriting 94

Litmus

APRIL 29, 2021

Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Copywriters, designers, and developers can refer back to the email brief to ensure what they’re doing is appropriate and that there’s no scope creep. Does any of this sound familiar?

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Sprout Social

AUGUST 4, 2021

To some, the social media manager title is a step in the pathway to becoming CMO. It’s a collection of skills ranging from copywriting and design all the way to public relations and crisis communications. To a frustrating amount of others, it’s an intern job reserved for recent or soon-to-be grads.

Management 144

Management Education Social Media Marketing Copywriting 144

Martech

JANUARY 4, 2022

Publicis Sapient CMO Teresa Barreira. Some people stay in a pod permanently – like a designer or a copywriter – but others come in and out of the pod and work in multiple pods – like a data scientist or someone who does journey management or website analytics. Starting with strategy. Those individuals come and go.

Transform 137

Transform Thought Leadership Copywriting Marketing 137

Sprout Social

NOVEMBER 15, 2021

Copywriting resources. These copywriting and content marketing resources will strengthen your editorial skills so you can create punchier content in 2022. Everybody Writes is the go-to handbook for developing your copywriting skills. CMO Today Newsletter. Everybody Writes by Ann Handley*.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Litmus

SEPTEMBER 28, 2020

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Cynthia Price, CMO at Litmus. My solution is to code and test html templates or modules first and work together with designers and copywriters creating a solid reusable design system.”. Back to top ?.

Copywriting 119

Copywriting Transform CMO Email Marketing 119

Rock Content

DECEMBER 11, 2020

So, they cover writer’s block, copywriting, persuasive writing, grammar recommendations, and more. Copyblogger is a blog to help you with powerful tips from a writer’s perspective. It will provide you some insights and suggestions so you can ensure you have what you need to put words on a page.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

AWeber

DECEMBER 19, 2022

All while using proven copywriting formulas, the tone-of-voice and word count you tell it to. Here’s what the experts have to say: “The 2023 Song of the Year is going to be the one called ‘Do more with less,’” says Lauren Meyer, CMO at Socketlabs. Komal Helyer, award-winning CMO at Fractional.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Orbit Media Studios

SEPTEMBER 3, 2024

Editor’s note: This content was originally written by Andy Crestodina, co-founder and CMO of Orbit Media, and updated by Mackenzie Pelletier , an SEO copywriter at Orbit Media. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media.

CMO 116

CMO SEO Copywriting New Technology 116

Unbounce

JUNE 5, 2023

Hosted by our CMO Pete Housley and brought to you by the real, human people at Unbounce, Unprompted is here to help you make sense of this moment of incredible change. AI copywriting. But when we’re scared, we find it’s helpful to talk about it… then record our conversations and release them on the internet. world of AI marketing.

Transform 114

Transform Marketing Marketers Copywriting 114

Martech

MAY 16, 2023

Agile means everyone — from the junior copywriter to the CMO — must change the way they work. This theory is fundamentally flawed because agility is a mindset and a new culture with strategies that support how you achieve the new desired state.

Transform 104

Transform Copywriting CMO Marketing 104

Marketing Insider Group

JANUARY 24, 2013

I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox. Irvine, CA. Healthcare Care News, HR Comm.

PR 112

PR Whitepaper CMO Marketing 112

Orbit Media Studios

AUGUST 16, 2023

Our new outline could be used by a human conversion copywriter/SEO to write a new page. Any copywriting hero could spring into action and make the web a better place. You are an expert at both conversion copywriting and SEO. Use persuasive copywriting and SEO techniques. You have taken Joanna Wiebe’s copywriting course.

SEO 98

SEO Copywriting User-Generated CMO 98

OnDemand CMO

DECEMBER 19, 2022

Depending on the size and scope of your brand, a communications team can encapsulate multiple employees: a graphics designer, copywriter, social media manager, email strategist, and others. The post Ongoing Customer and Client Communications appeared first on OnDemand CMO.

Communications 83

Communications Customer Copywriting CMO 83

Hubspot Marketing

DECEMBER 12, 2023

As an experienced email marketer or a creative copywriter? Central to everything], is believing deeply in something,” says Kipp Bodnar, CMO at HubSpot. Here’s how to upgrade your AI prompts: Be specific and goal-oriented : Define your intentions clearly. Consider your context and persona : How should the AI model approach the problem?

Transform 129

Transform User-Generated Copywriting Marketing 129

Marketing Insider Group

OCTOBER 14, 2019

B2B strategy firm Renegade’s 2019 B2B CMO survey found that while software and tools promise big returns, they also increase complexity. Unfortunately, this increase in complexity has not resulted in improved marketing performance for many B2B CMOs.”.

Branding 88

Branding Copywriting CMO Health 88

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. The best social media managers are excellent copywriters and sparkling digital conversationalists who not only embody, but enhance, their brand’s voice on social.

Management 112

Management Copywriting Communications Social Media Marketing 112

Duct Tape Marketing

APRIL 9, 2025

6 Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, choosing the right marketing certification or training program is essential to grow your business, sharpen your strategy skills, and stand out from the competition. Goal: I want to get better at a specific skill.

CMO 64

CMO Price Marketing Marketers 64

GrowPowerful

JANUARY 19, 2023

Last week, Jason Lemkin of SaaStr published a post titled, “Fractional CROs and CMOs: The Only Times I’ve Ever Seen Them Work”. There’s been a lot of feedback on it in the Fractional CMO community I lead. Let me give my take since I live and build the world of fractional or interim CMOs every single day. It’s a scam.

CMO 52

CMO Copywriting Communications Place 52

AWeber

DECEMBER 19, 2022

All while using proven copywriting formulas, the tone-of-voice and word count you tell it to. Here’s what the experts have to say: “The 2023 Song of the Year is going to be the one called ‘Do more with less,’” says Lauren Meyer, CMO at Socketlabs. Komal Helyer, award-winning CMO at Fractional.

Market Trends 97

Market Trends Email Marketing CMO Marketing 97

Litmus

SEPTEMBER 8, 2020

Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. We’ve been working with some amazing people in the industry to pull together sessions on everything from design and development to strategy, copywriting, collaboration and team work, and more. Episode Transcript.

Copywriting 73

Copywriting CMO Email Marketing Communications 73

Set Up

AUGUST 23, 2022

These answers came from our CMO Spotlight series. When looking for a new agency, Joanna Irwin , the Global CMO at Randstad, also looks for partners with similar values. “I Proctor , the CMO and Executive Vice President of the Atlanta Hawks and State Farm Arena, also looks for transparency in her agency partners. “A

CMO 59

CMO Copywriting Marketing Marketers 59

Moz

OCTOBER 1, 2020

Everything we recommend to a CMO is an opportunity cost as well for something else that they could be working on. We need copywriters. That's the same complaint all your teammates on development and copywriting and everywhere else have. So we need to show them where search fits into that and how to make those hard choices.

Copywriting 74

Copywriting CMO SEO Marketing Mix 74

Content Marketing Institute

JUNE 21, 2018

And boy, did they love to set a scene: Meet Sarah Cunningham, CMO at Vertus Capital Limited. Your marketers, copywriters, and content creators may get so caught up in this made-up story that they tailor messaging exclusively for this Sarah character, excluding a far more true and useful representation of your actual potential prospects (e.g.,

Real Estate 111

Real Estate CRM Copywriting Fashion 111

Martech

NOVEMBER 5, 2021

While it would be incredible to have a team of copywriters who code HTML, do mockups in Figma, manipulate data in Python, and are whizzes at Google Analytics, those unicorns only exist in CMO fantasies. Your broad people approach is experiencing growing pains and needs to scale. The tradeoffs.

Marketing 119

Marketing Marketers Finance Copywriting 119

Orbit Media Studios

DECEMBER 12, 2023

Designers and copywriters work hard on the top level page, but the dropdown encourages visitors to hop over it to deeper interior pages. And if it’s not the button, it’s probably the copywriting. Andy Crestodina Co-Founder / Chief Marketing Officer of Orbit Media Andy Crestodina is the co-founder and CMO of Orbit Media.

Analytics 106

Analytics Copywriting SEO PR 106

Orbit Media Studios

JANUARY 3, 2024

This brings us to a realization for digital marketers and SEO copywriters. Andy Crestodina Co-Founder / Chief Marketing Officer of Orbit Media Andy Crestodina is the co-founder and CMO of Orbit Media. The new page ranks for 280 more phrases than the original. That’s 73% more phrases. You can find Andy on LinkedIn and Twitter.

SEO 132

SEO Copywriting CMO Analytics 132