Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. “Marketing School” is the answer. The CMO Podcast Host Jim Stengel is a true marketing legend.

Marketing Ethics 124

Marketing Ethics Copywriting Transform CMO 124

Adams & Knight Marketing

OCTOBER 31, 2021

Each year, the Advertising Club of Connecticut awards celebrate the state’s very best creative marketing and advertising projects along with the agencies, companies and marketers behind the work. Adams & Knight took home the highest honor, the Best of Show, for its work for Collective Arts Brewing.

Advertisers 100

Advertisers Advertising Copywriting PR 100

Sprout Social

NOVEMBER 15, 2021

Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. What to read first: Building your social media marketing strategy for 2022. Digital marketing resources. HubSpot Academy’s Digital Marketing Course. Copywriting resources.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Rock Content

DECEMBER 11, 2020

Besides, that’s the guy who’s famous for writing the book “ Epic Content Marketing “, a powerful guide on the subject. You can read articles about SEO , the state of Content Marketing right now, the future of Digital Marketing , marketing measurement, etc.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Litmus

SEPTEMBER 28, 2020

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Cynthia Price, CMO at Litmus. Jaina Mistry, Email Marketing Manager at Litmus. White, Head of Research at Oracle CX Marketing Consulting. – Kimberly Coburn , Senior Copywriter at Digital Additive.

Copywriting 119

Copywriting Transform CMO Email Marketing 119

AWeber

DECEMBER 19, 2022

After a year of sending emails in this post-Apple MPP world , marketers are finding more accurate and important metrics than open rate to assess the success of their email campaigns. “A Ann Handley, Digital Marketing & Content Expert. Or the investment can go into other areas, like email marketing strategy and automation.”.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Orbit Media Studios

SEPTEMBER 3, 2024

Times change faster for businesses in the digital marketing, advertising, design and tech industries, and so do websites. Editor’s note: This content was originally written by Andy Crestodina, co-founder and CMO of Orbit Media, and updated by Mackenzie Pelletier , an SEO copywriter at Orbit Media. . “ 4.

CMO 116

CMO SEO Copywriting New Technology 116

Marketing Insider Group

JANUARY 24, 2013

Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. B2B_Chat – # B2BChat – Weekly Twitter chat for B2B marketers – 8 p.m. . I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link].

PR 112

PR Whitepaper CMO Marketing 112

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills.

Management 112

Management Copywriting Communications Social Media Marketing 112

Marketing Insider Group

JANUARY 6, 2020

DigiMarCon Digital Marketing Conference. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world. Digitalsummit.com. Friends of Search Amsterdam. February 4, Amsterdam, Netherlands.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

AWeber

DECEMBER 19, 2022

After a year of sending emails in this post-Apple MPP world , marketers are finding more accurate and important metrics than open rate to assess the success of their email campaigns. “A Ann Handley, Digital Marketing & Content Expert. Or the investment can go into other areas, like email marketing strategy and automation.”.

Market Trends 98

Market Trends Email Marketing CMO Marketing 98

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. VP of Marketing or CMO. Social Media.

CRM 103

CRM Event Marketing Marketing Marketers 103

Set Up

AUGUST 23, 2022

The following list includes five notable traits marketing leaders from Great Clips, Atlanta Hawks, Randstad, CrowdStreet, and NCR expect from their marketing agency partners. These answers came from our CMO Spotlight series. The most important aspect of working with marketing agencies for Great Clips is alignment on values. “We

CMO 59

CMO Copywriting Marketing Marketers 59

Orbit Media Studios

JANUARY 3, 2024

This brings us to a realization for digital marketers and SEO copywriters. Andy Crestodina Co-Founder / Chief Marketing Officer of Orbit Media Andy Crestodina is the co-founder and CMO of Orbit Media. The new page ranks for 280 more phrases than the original. That’s 73% more phrases.

SEO 132

SEO Copywriting CMO Analytics 132

Moz

OCTOBER 1, 2020

Everything we recommend to a CMO is an opportunity cost as well for something else that they could be working on. We need copywriters. That's the same complaint all your teammates on development and copywriting and everywhere else have. So we need to show them where search fits into that and how to make those hard choices.

Copywriting 74

Copywriting CMO SEO Marketing Mix 74

Bannerflow

OCTOBER 2, 2018

Increasingly brands are moving away from agencies towards their own in-house marketing teams. Digital marketers are taking control and removing the mystery surrounding marketing processes. In fact, when asked, 13% of these marketers had reneged on their decision to move in-house as a result of the difficulties.

CMO 65

CMO Marketing Marketers Copywriting 65

Hubspot Marketing

DECEMBER 11, 2023

Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. Jessica Packard, Content Strategy Manager at ClockShark , found that some reassurance allowed her team to see AI for what it is; a marketing tool that can aid their workflow.

User-Generated 119

User-Generated Marketing Marketers Copywriting 119

Orbit Media Studios

FEBRUARY 14, 2024

So bounce rate is a very useful landing page metric for this flavor of digital marketing, where every page view costs you money. Apply best practices that align with best practices and are based on the persuasion copywriting techniques found in [list your favorite blog] and written by [favorite marketing blogger].

Analytics 115

Analytics eCommerce User-Generated Advertising 115

Rock Content

OCTOBER 19, 2023

Emily Onkey , CMO at Aplos , suggests beginning with a competitive content analysis of your competitor’s highest-performing content containing the keywords you want to target.] Charlotte Chamblin , the content strategist at Tao Digital Marketing , shared a few pointers on how to create topic clusters: Start with one.

SEO 59

SEO Copywriting Law CMO 59

Orbit Media Studios

FEBRUARY 28, 2024

But any web firm that de-emphasizes the importance of conversion copywriting is likely to build a low converting website. The digital marketing pro never offers an opinion without disclaiming that opinion first. Personal preference is no way to do marketing. Can you give me your perspective on this service page? …or

User-Generated 108

User-Generated Analytics SEO Communications 108

Unbounce

JULY 12, 2023

Listen to our hosts, Pete Housely and James Thomson, find out the answer by talking to esteemed guest and marketing maven, Andrew Lionis , SVP of Strategy and Client Solutions at Datawyze, and learning how marketing agencies are using AI themselves to win in this new world. Welcome to Unprompted, a podcast about AI marketing.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Orbit Media Studios

FEBRUARY 26, 2024

The process of building a search-friendly site affects the navigation, the inventory of pages, the copywriting and even the programming. Copywriting indicates relevance for the target phrases. Every credible web design firm (and every digital marketing agency) knows this and and knows how to build pages that load fast.

Copywriting 108

Copywriting Law CRM User-Generated 108

Animalz blog

JULY 16, 2024

Content marketing came about when it did all the online stuff businesses didn’t know how to do – blog writing, tweeting, emails. Over the last ten years, digital marketing has become ingrained in everything a marketing organization does. Most content marketers lean one way or the other.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Unbounce

OCTOBER 20, 2023

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. And when your CMO or CEO has a “big idea” Weʼve all been there.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Orbit Media Studios

APRIL 7, 2025

This is the purpose of B2B digital marketing. So the job of the conversion copywriter is to write a page that builds clarity and trust by answering the visitors questions. This is especially true in B2B marketing. Ive seen this in action on dozens of websites, digital marketing programs and Analytics accounts.

Marketing 98

Marketing Marketers Place Analytics 98

Hootsuite

AUGUST 6, 2021

Your average social marketer isn’t typing out dank memes all day—they’re creating content that drives new leads, responding to customer questions, and protecting their brand’s reputation online. They’re copywriters, designers, content strategists, photographers, videographers, and data analysts. of the marketing budget by 2026. .

Management 141

Management Marketing Marketers Key Performance Indicator 141