Remove CMO Remove Copywriting Remove Direct Marketing
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How brands like Klarna and Mars are using AI in marketing operations

Martech

The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. “We Kristin Lemkau, the company’s CMO at the time (now CEO), remarked on the surprising effectiveness of AI in generating creative copy that human marketers might not have imagined.

Branding 117
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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

. @ NealSchaffer - Neal Schaffer – Trilingual Social Media Strategy Consultant, Coach, Keynote Speaker, Author Maximizing LinkedIn for Sales & Social Media Marketing. DougKessler - Doug Kessler – Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. Irvine, CA. Healthcare Care News, HR Comm.

PR 112
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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. And now three years later, we are a team of 26 full-time employees.