Litmus

APRIL 29, 2021

Your initial plan for an email isn’t very well thought out. Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Having an email brief for every email you create is a powerful solution to these problems.

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Marketing Insider Group

NOVEMBER 9, 2020

Marketing budgets had been steadily rising, up from $12.3 The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context.

CMO 140

CMO Marketing Marketers SEO 140

Rock Content

DECEMBER 11, 2020

So, they cover writer’s block, copywriting, persuasive writing, grammar recommendations, and more. After all, it’s essential to improve the writing on your Content Marketing and email marketing. It will provide you some insights and suggestions so you can ensure you have what you need to put words on a page.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Hootsuite

OCTOBER 23, 2023

These can include campaign graphics, infographics, and email marketing visual assets. They’ll create the social strategy and work with the rest of the team to ensure it’s properly implemented. This person focuses specifically on high-quality, professional graphics.

Copywriting 117

Copywriting CMO Influencer Marketing Analytics 117

Hubspot Marketing

DECEMBER 12, 2023

As an experienced email marketer or a creative copywriter? So now you can transform a generic prompt — " Write a blog post about five common marketing mistakes in the IT industry " — into an AI-ready masterpiece: " Act as a seasoned marketing blogger.

Transform 128

Transform User-Generated Copywriting Marketing 128

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Litmus

SEPTEMBER 8, 2020

In this episode of Delivering, host Jason Rodriguez gives a quick overview of what to expect during Litmus Live Week—an entire week of sessions, Live Optimization, and networking opportunities for everyone in the email marketing industry. Episode Transcript. I’m your host, Jason Rodriguez. First things first.

Copywriting 73

Copywriting CMO Email Marketing Communications 73

Orbit Media Studios

AUGUST 29, 2023

This single chart is a dream come true to the conversion copywriter. Chart #4: Topics that drive results in emails, from the inbox through the website Your ESP (email service provider) has data for you: opens, clicks and unsubs. You are a skilled digital strategist and email marketing expert.

SEO 104

SEO Analytics Copywriting B2C 104

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Are you doing email marketing?

CRM 103

CRM Event Marketing Marketing Marketers 103

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Duct Tape Marketing

APRIL 9, 2025

3 Types of Marketing Certification Programs for Consultants & Agencies 4 How to Choose the Right Marketing Certification or Program Based on Your Goals 5 Making Your Decision: Which Marketing Certification or Training Program Is Right for You? Little to no personalized support beyond maybe a forum or basic Q&A.

CMO 61

CMO Price Marketing Marketers 61

Orbit Media Studios

FEBRUARY 14, 2024

Look closely at the pages you’re sending traffic to with your paid search, email marketing and social media marketing campaigns. Apply best practices that align with best practices and are based on the persuasion copywriting techniques found in [list your favorite blog] and written by [favorite marketing blogger].

Analytics 115

Analytics User-Generated eCommerce Advertisers 115

Duct Tape Marketing

NOVEMBER 17, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. And now three years later, we are a team of 26 full-time employees.

Direct Mail 93

Direct Mail Copywriting Place Law 93

Hubspot Marketing

APRIL 14, 2025

But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool. Copywriting and Brand Messaging My writers heart needed time to get comfortable having AI perched on my shoulder, the stochastic parrot it may be. Weve had to be intentional about how we integrate AI.

Branding 98

Branding User-Generated Price eCommerce 98

Litmus

OCTOBER 28, 2021

We recently wrapped up the second (and final) day of Litmus Live—THE conference for email marketers. Our notebooks are filled with takeaways from our phenomenal lineup of marketing leaders and email marketing experts. — Rut Dawson – Email Marketing (@rutdawson) October 27, 2021.

Email Marketing 95

Email Marketing Copywriting CMO Communications 95

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. Leads who receive email marketing messages spend 83 percent more when making purchases. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Unbounce

OCTOBER 20, 2023

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. And when your CMO or CEO has a “big idea” Weʼve all been there.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hubspot Marketing

APRIL 14, 2025

But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool. Copywriting and Brand Messaging My writers heart needed time to get comfortable having AI perched on my shoulder, the stochastic parrot it may be. Weve had to be intentional about how we integrate AI.

Branding 52

Branding User-Generated Price eCommerce 52

Hootsuite

AUGUST 6, 2021

Your average social marketer isn’t typing out dank memes all day—they’re creating content that drives new leads, responding to customer questions, and protecting their brand’s reputation online. They’re copywriters, designers, content strategists, photographers, videographers, and data analysts. of the marketing budget by 2026.

Management 141

Management Marketing Marketers Key Performance Indicator 141