CMO Copywriting Performance Marketing 
Martech
JUNE 24, 2024
The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. “We Particularly impressive is their innovative use of generative AI for marketing content. We landed on this concept in the first of our meetings,” she explained.
Orbit Media Studios
APRIL 30, 2025
Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI. Those automations can be trained to promote your brand with little ads and calls to action AI responses arent copywritable, but automations (and any prompts) are intellectual property. Who owns this automation you built? Your employer?
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Hubspot Marketing
APRIL 14, 2025
AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool.
Orbit Media Studios
FEBRUARY 26, 2024
If the answer to any of those questions is no, it is not a high-performing website. The best performing marketing websites with the highest ROI check every one of those boxes. The process of building a search-friendly site affects the navigation, the inventory of pages, the copywriting and even the programming.
Animalz blog
OCTOBER 1, 2024
How do you think about hiring for your marketing team? It was clear from the beginning that content is very important, so I hired a content marketing agency and a freelance designer, videographer, and copywriter. Previous job: performance marketing. How do you get there? ” I really did SEO. Laughs] Yeah!
Unbounce
OCTOBER 20, 2023
He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. And when your CMO or CEO has a “big idea” Weʼve all been there.
Hubspot Marketing
APRIL 14, 2025
AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool.
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