Hootsuite

OCTOBER 20, 2020

At Avidia Bank, a mutual community bank headquartered in Hudson, Massachusetts, the social media team sees social as an opportunity to understand customers better. Social opens up that communication channel and it becomes a conversation,” explained Janel Maysonet, CMO at Avidia Bank. It’s all about knowing the customer.”.

Transform 140

Transform Customer Health Communications 140

Litmus

AUGUST 3, 2021

in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. It connects to first-party data—this means sources like your customer relationship management (CRM) software, marketing automation, email service providers, and more. It also integrates third-party data.

Marketing Mix 100

Marketing Mix Customer Acquisition Customer loyalty CMO 100

Martech

DECEMBER 16, 2022

We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. How do you orchestrate ecommerce, campaign management, digital asset management (DAM), customer relationship management (CRM), customer data platforms (CDP) and personalization tools? Carrying and inputting CRM data across multiple touchpoints.

CRM 98

CRM Customer Acquisition CMO eCommerce 98

Econsultancy

JANUARY 28, 2022

Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked. So why is customer nurturing important? Acquiring new customers is getting tougher and tougher.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. He is a fractional CMO for B2B companies and mentors, startups at MIT. Like here's an idea, send an email occasionally to your 1,237 customers that haven't heard from you. Listen to creative elements wherever you get your podcast. (00:52):

Marketing Strategy 97

Marketing Strategy B2C CMO Marketers 97

CXL

MAY 27, 2022

They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. By helping people hone their superpowers, DGMs don’t simply add names to lists; they keep prospects moving towards the sale. Where does a demand generation manager fit into an organization?

Management 79

Management User-Generated Inbound Marketing CRM 79

Use Insider

MAY 18, 2020

In fact, CDPs were created to address customer demands for a better customer experience through segmentation. While earlier data platforms like CRM, DMP, and CMS solved some customer demands around personalization and consistent cross-channel experiences, they usually failed in unifying fragmented data sources.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

CXL

JULY 21, 2022

For example, a CMO might decide they need some software but delegate the research to a marketing executive before a marketing manager narrows down options. Customers are given what they need to succeed, which turns them into raving fans and advocates that help grow the company through referrals. Like Lemonade, Gong is data-driven.

Customer 99

Customer Customer Journey Non-Profit Marketers 99

Welcome Software

DECEMBER 26, 2023

of total marketing channel spend is focused on driving loyalty and advocacy compared to other stages in the customer journey.1 We know that customer acquisition costs are increasing, so finding opportunities to gain new customers but also focus on customer retention and loyalty is imperative in 2024.

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Welcome Software

DECEMBER 26, 2023

of total marketing channel spend is focused on driving loyalty and advocacy compared to other stages in the customer journey.1 We know that customer acquisition costs are increasing, so finding opportunities to gain new customers but also focus on customer retention and loyalty is imperative in 2024.

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And now so many of the tools really just use drag and drops to essentially, shape data, feed your martech stacks, create your lists, for CRM initiatives, and so on. In those databases is pieces of information on your customer. Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers!

Transform 52

Transform Marketers Marketing CRM 52

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And now so many of the tools really just use drag and drops to essentially, shape data, feed your martech stacks, create your lists, for CRM initiatives, and so on. In those databases is pieces of information on your customer. Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers!

Transform 52

Transform Marketers Marketing CRM 52