The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.

New Technology 289

New Technology CMO B2C Marketing 289

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate. I’d like to add curiosity.

CMO 75

CMO B2C Marketing CRM 75

Martech

SEPTEMBER 27, 2024

My first lesson in product-market fit: The go-to-market was [aimed at] people who feel the pain; but they didn’t pay the check. There were sales tools and there were marketing tools; they came together in about 2016 when HubSpot really leaned into their CRM. HubSpot was a baby in the ecosystem at that time.

CMO 69

CMO Health CRM Advertising 69

Litmus

OCTOBER 26, 2022

Email makes all of your marketing better. Blake Miller (Senior Director, Product Marketing, Salesforce Marketing Cloud ) teaches us how to use email to create personlized moments across the entire customer journey. Lauren Meyer (CMO, SocketLabs ) has over 16 years of experience in email marketing.

CRM 102

CRM Email Marketing Finance CMO 102

Adobe Experience Cloud Blog

APRIL 25, 2017

Next, Steve invited a group of executives to join him on stage to share their insights on marketing in the Engagement Economy. The first was a panel led by Jamie Gutfreund , Global Chief Marketing Officer at Wunderman. Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Adobe Experience Cloud Blog

APRIL 21, 2014

If you’re using marketing automation tools, you can drill down much deeper – you can track the costs associated with each channel and campaign, and allocate a direct cost to acquire each lead. And by working with your CRM tool, sales, and customer success team, you can then attribute the lifetime value of the customer back to the lead.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

Management 138

Management Marketing Marketers Key Performance Indicator 138