CMO CRM Product Marketing 
The CMO Survey
APRIL 24, 2024
The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.
Marketing Insider Group
OCTOBER 1, 2024
In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate. I’d like to add curiosity.
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Martech
SEPTEMBER 27, 2024
My first lesson in product-market fit: The go-to-market was [aimed at] people who feel the pain; but they didn’t pay the check. There were sales tools and there were marketing tools; they came together in about 2016 when HubSpot really leaned into their CRM. HubSpot was a baby in the ecosystem at that time.
Adobe Experience Cloud Blog
APRIL 21, 2014
If you’re using marketing automation tools, you can drill down much deeper – you can track the costs associated with each channel and campaign, and allocate a direct cost to acquire each lead. And by working with your CRM tool, sales, and customer success team, you can then attribute the lifetime value of the customer back to the lead.
Adobe Experience Cloud Blog
APRIL 25, 2017
Next, Steve invited a group of executives to join him on stage to share their insights on marketing in the Engagement Economy. The first was a panel led by Jamie Gutfreund , Global Chief Marketing Officer at Wunderman. Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization.
Litmus
OCTOBER 26, 2022
Email makes all of your marketing better. Blake Miller (Senior Director, Product Marketing, Salesforce Marketing Cloud ) teaches us how to use email to create personlized moments across the entire customer journey. Lauren Meyer (CMO, SocketLabs ) has over 16 years of experience in email marketing.
Duct Tape Marketing
APRIL 16, 2025
And I would say also, if you look at my background, the companies that I tend to join are at a very similar stage to Calendly where they've invented some new technology to solve some sort of pain point for a customer type and then have that exponential growth when they sort of like crack the market a little bit to get that product market fit.
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