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Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.
Being comfortable with new technologies and having a passion for learning and the ability to figure out how different systems integrate and work together to drive the results you want are essential skills for modern marketing automation managers. People Skills That Set a Marketing Automation Manager Apart. Marketing operations lead.
Or just reach out to your Client SuccessManager.” Look for web development teams with specialized roles and job titles, such as “Support Manager” “Support Developer” and “Client SuccessManager.” Bad answer: “You can always reach out to your project manager.” Remember, you’re hiring a long term partner.
That person would watch out for anything critical, like a customer question, which will then be passed off to the Customer SuccessManager that will get back to them within a few hours. CMO Brian Jackson jumps into conversations directly, lending his experience and expertise where appropriate.
more to overall sales than the previous year, according to this year’s CMO Survey. In practice, this looks like bringing data from social into your customer relationship management (CRM) system so your sales team can close the deal with potential buyers. Since the start of the pandemic, digital marketing has contributed 32.7%
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