Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. Sales and marketing alignment. Customer insights.

Transform 126

Transform Analytics CMO CRM 126

Martech

MARCH 10, 2023

Oversees the entire marketing operations team and ensures that the team is working towards the overall goals of the company. Marketing Technologist. Manages the marketing tech stack and ensures that all systems are integrated, as well as trains team members on how to best utilize new and existing technologies.

Transform 113

Transform Marketers Marketing CMO 113

Duct Tape Marketing

APRIL 16, 2025

You either take the technology that you've built and apply it to different markets. Shane Murphy-Reuter (02:28.409) Or you take a target market or a customer segment that you have strength with with your original product and then extend the product offerings that you provide to those customers. John Jantsch (02:28.077) Yes.

CRM 41

CRM CMO Management Product 41

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Market research isn’t just about reading graphs and digging through data: it’s about having meaningful conversations with people too. Social media.

Market Research 111

Market Research Gen Z Price B2C 111

Duct Tape Marketing

APRIL 23, 2025

You either take the technology that you've built and apply it to different markets. Shane Murphy-Reuter (02:28.409) Or you take a target market or a customer segment that you have strength with with your original product and then extend the product offerings that you provide to those customers. John Jantsch (02:28.077) Yes.

Price 41

Price CRM CMO User-Generated 41

Adobe Experience Cloud Blog

JANUARY 12, 2010

Even worse, fully 80 percent of enterprise technology deals won are not influenced by marketing at all. At the root of the alignment problem is the fact that marketing and sales have their own charters, planning time horizons, and compensation models. This also means finding ways to maintain an equal footing with sales leadership.

Thought Leadership 88

Thought Leadership Finance Marketers Marketing 88

OnPassive Marketing

APRIL 9, 2022

The B2B marketing funnel has evolved into more of a looping roller coaster ride than a funnel. According to Adobe’s CMO, 9 out of 10 B2B buyers redo at least one task during the buying process. Account-Based Marketing. It has one of the highest returns on investment of any marketing strategy to date.

Marketing Strategy 59

Marketing Strategy Promotion Thought Leadership B2C 59

CXL

JUNE 2, 2022

It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. A higher ROI than any other type of marketing. ABM treats each account as a target market. Large target market and small average customer value (< $10,000).

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketers Marketing 78

Exposure Ninja

JULY 5, 2023

Two-way communication: Social media enables real-time interaction with your audience, fostering genuine relationships and allowing you to gather invaluable feedback directly from your target market. Then, create targeted marketing campaigns that address their unique needs. The secret to influencer marketing success?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145