Martech

MAY 30, 2024

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes.

CMO 109

CMO Customer Acquisition Customer Journey Management 109

Martech

FEBRUARY 14, 2025

Real revenue impact starts with customer acquisition costs. Your CMO dashboard means nothing if sales and finance see different numbers. Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing.

Finance 111

Finance Transform Customer Journey Customer Acquisition 111

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). Jessica Apotheker , a marketing leader and CMO at Boston Consulting Group, explains why organizations need to build such a customized reporting setup.

Analytics 120

Analytics Transform CRM Marketing 120

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The inaugural Marketing Vitality Index found 86% of CMOs said a lack of resources or capabilities was holding their teams back.

CMO 64

CMO Customer Acquisition Marketing Mix Digital Marketing 64

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 80

CMO Customer Journey Transform User-Generated 80

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% in the next year. reporting gains and 28.4% reporting losses.

CMO 130

CMO Transform Customer Acquisition B2C 130

Marketing Insider Group

SEPTEMBER 2, 2020

To overcome this hurdle, CMOs shouldn’t focus on engagement, brand awareness, or sessions, but instead, embrace financial terms and metrics like: ROI. Customer lifetime value. Customer acquisition cost. Together, CMO and CHRO leadership can: Leverage marketing skills to attract talent for all positions.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 123

CMO Customer Acquisition Transform User-Generated 123

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. This makes AI an important tool for sales and marketing organizations to boost customer acquisition, loyalty, and retention.

CMO 130

CMO B2C Marketing Marketers 130

Martech

JUNE 24, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a national hotel chain. MarTechBot now has 10+ personas to provide more targeted responses. Tone) Please keep responses simple.

Transform 109

Transform CMO Key Performance Indicator Customer loyalty 109

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Perhaps you’re trying to attract new customers: What’s your current customer acquisition cost, and what cost per acquisition would successful video content achieve? When the CMO wants a tweak that can be made internally, it might not make sense to send the video back to the agency or creative team.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Calvyn Lee Blog

JANUARY 24, 2023

G2 customers see massive results in increasing conversions and lowering customer acquisition costs (CAC) when they plug this high-quality intent data into their LinkedIn campaigns. So rather than targeting an entire marketing team, for example, you’d only target the Director, VP, and CMO. Who uses buyer intent?

Customer Acquisition 130

Customer Acquisition CMO Customer Product 130

Marketing Insider Group

NOVEMBER 26, 2019

DMPs, on the other hand, are mainly meant for customer acquisition. Companies must aim to optimize the relationship between sales and marketing teams and re-frame the ways they think about each other,” explains Rashmi Vittal, CMO at sales software firm Conversica. . But developing new APIs is only half the battle.

Customer Acquisition 139

Customer Acquisition CMO Acquisition Marketing Communications 139

Martech

AUGUST 12, 2021

Indeed, the “fractional CMO” is becoming more common. And with a surge in digital-first engagement, there’s notable growth YoY in tracking customer referral rates (29% growth), customer acquisition costs (26%), content engagement (23%) and customer satisfaction analytics (22%). Why we care. Quote of the day.

Transform 112

Transform CMO Customer Acquisition Retail 112

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Customer Acquisition Cost (CAC). The CAC looks at how much it costs to convert a lead into a customer. Use this formula to calculate CAC: Customer Acquisition Cost = Sales and Marketing Cost / New Customers.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Marketing Insider Group

JANUARY 2, 2015

Customer acquisition requires many simultaneous tactics. Blogging and social media drive customer acquisition. The Claim: Blogging drives customer acquisition. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic. CMO Council ). Emarketer ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Adobe Experience Cloud Blog

JULY 10, 2015

As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. It is also a great way to reward referrals and customer advocacy.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Hubspot Marketing

MARCH 5, 2025

Customer Acquisition I spoke to Zayed Ahmed from ASL BPO about customer acquisition. Ahmed claims that customer acquisition is B2B marketing data thats important to him because it shows me how people find us and why they choose us over others. Stick to whats important for your business.

Analytics 61

Analytics Customer Acquisition CRM Marketing 61

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?”

Customer Acquisition 113

Customer Acquisition B2C CMO Traditional Marketing 113

Hubspot Marketing

SEPTEMBER 26, 2022

With the incredibly high costs of running ads and rampant competition, this begs the question: Is the focus on ads for customer acquisition and engagement the best play? HubSpot CMO Kipp Bodnar way to differentiate yourself from the competition. You establish yourself as an industry thought leader.

Customer Acquisition 132

Customer Acquisition CMO User-Generated Education 132

Martech

NOVEMBER 6, 2023

For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI.

Transform 127

Transform CMO Marketing Marketers 127

Lynton Web

NOVEMBER 26, 2024

Schedule a strategic consultation with our CMO to explore how we can help you measure what matters and drive meaningful results. Most importantly, are your measurements helping you make better decisions that drive business growth? Ready to transform your marketing measurement strategy?

Transform 52

Transform Customer Acquisition CRM Marketing 52

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. Although ChatGPT is limited to data before 2022 at this point, this summary gave me a valuable overview that definitely prompted some ways I could guide my client.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Transform 133

Transform CMO Customer Acquisition Finance 133

Hootsuite

OCTOBER 20, 2020

At Avidia Bank, a mutual community bank headquartered in Hudson, Massachusetts, the social media team sees social as an opportunity to understand customers better. Social opens up that communication channel and it becomes a conversation,” explained Janel Maysonet, CMO at Avidia Bank. It’s all about knowing the customer.”.

Transform 141

Transform Customer Health Communications 141

Search Engine Land

OCTOBER 13, 2022

Teams optimizing for revenue should understand the value of their customers through customer lifetime value. How can you optimize for revenue if you don't know who your most valuable customers are? . Give the platforms the data they need to find the highest-value customers.

Advertising 87

Advertising Advertisers Customer Acquisition User-Generated 87

Martech

APRIL 19, 2022

“What we’ve noticed over the years is that there is a gap in many demand gen machines,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “In some, a whole piece is completely missing. In others, it exists, but is underperforming.” ” Source: Shachar Radin Shomrat.

Health 115

Health User-Generated Customer Acquisition SEO 115

Marketing Insider Group

SEPTEMBER 1, 2020

These are much more closely aligned to customer behavior, and are often measured via Customer Acquisition Cost , Pipeline , Revenue , Customer Retention , Churn etc. In some cases, the CMO outlines the company OKRs first, asking Marketing Owners to set their marketing goals based on that. There’s no right or wrong.

Key Performance Indicator 126

Key Performance Indicator Marketing Marketers Customer Acquisition 126

Search Engine Land

MARCH 8, 2023

When misalignments exist between a CMO’s vision and SEO, getting buy-in won’t be easy. Poor emphasis on revenue This is perhaps the most crucial element when sending an SEO report to your CMO. Highlight the impact of SEO on key business metrics, such as website traffic, revenue, and customer acquisition.

SEO 83

SEO Customer Acquisition CMO Communications 83

Marketing Insider Group

APRIL 26, 2021

Use consumer behavior data to employ new strategies that connect directly with your customers. location data or online traffic patterns) to increase engagement and customer acquisition. This connection will play directly into creating a relevant customer experience.

Marketing 145

Marketing Marketers Customer Journey Communications 145

Litmus

AUGUST 3, 2021

in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4%

Marketing Mix 100

Marketing Mix Customer Acquisition Customer loyalty CMO 100

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. The modern-day CMO doesn’t have a generic, one-size-fits-all background. There are many similarities between the vice president of marketing and CMO roles.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Hubspot Marketing

MAY 16, 2022

I get that," says Kipp Bodnar, HubSpot CMO. "A To hear more about Web 3 from our very own CMO Kipp Bodnar, and our SVP of Marketing, Kieran Flanagan, you can also check out this episode of their podcast, Marketing Against the Grain ( plus other episodes and interviews coming soon ). It's really easy to naysay all of it. Bodnar says.

Customer Acquisition 103

Customer Acquisition User-Generated CMO Transform 103

Martech

MAY 16, 2022

The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We I was looking for something that was flexible in terms of automation and communicating with my customers,” said Alexander. Example of an Apple Rose Beauty welcome email.

Transform 101

Transform CRM Email Marketing Retail 101

Martech

DECEMBER 16, 2022

We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. The customer experience across your digital and physical channels is not personalized and disjointed. The cost of new customer acquisition is too high and you want to focus on retention and growing share of wallet.

CRM 98

CRM Customer Acquisition CMO eCommerce 98

Martech

FEBRUARY 13, 2023

An organization that gets PLG right will have its user/customer acquisition, expansion, conversion, retention and even development priorities driven primarily by customer usage and the product. Marketing Marketing responsibilities must be well defined at every stage of the user-customer-account relationships.

Product 106

Product Non-Profit User-Generated Transform 106