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Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digitaltrends. Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customeracquisition.
Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% As a result, typical customeracquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. of revenue.
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