Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 101

Transform CRM Email Marketing Retail 101

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. They are located in Seattle and have a monthly marketing budget of $1,000 The response: Start a blog on the company website to share tips and stories from other electric bicycle riders.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Litmus

AUGUST 3, 2021

A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey.

Marketing Mix 100

Marketing Mix Customer Acquisition Customer loyalty CMO 100

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Louis Gudema (15:14): Okay.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketers 97

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. OK, but WHY.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketers 73

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. OK, but WHY.

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketers 68

CXL

JULY 21, 2022

For example, a CMO might decide they need some software but delegate the research to a marketing executive before a marketing manager narrows down options. Who are you marketing to at each stage? 7 omnichannel marketing examples you can learn from. Are your buyers individuals making their own decisions (e.g.,

Customer 99

Customer Customer Journey Non-Profit Marketers 99

CXL

MAY 27, 2022

Demand generation managers are technically part of the marketing department. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Closely partner with other marketing team members and the sales organization.”.

Management 79

Management User-Generated Inbound Marketing CRM 79

The CMO Survey

SEPTEMBER 27, 2023

Customer retention, customer acquisition, and brand value also increased, with brand value increasing dramatically from 6.3% Diversity, Equity, and Inclusion in Marketing Drops Off: Marketing leaders report growth in DE&I spend slowing to 2.3% Profit growth has strengthened to 8% this year from 5.6%

CMO 288

CMO Transform Customer Acquisition B2C 288

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. And as marketers embrace AI and its potential, the quality and structure of their data clearly are gonna play a, uh, a pivotal role.

Transform 52

Transform Marketers Marketing CRM 52

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. And as marketers embrace AI and its potential, the quality and structure of their data clearly are gonna play a, uh, a pivotal role.

Transform 52

Transform Marketers Marketing CRM 52

Hubspot Marketing

APRIL 14, 2025

These highly customized experiences can reduce customer acquisition costs by as much as 50% and increase marketing ROI by 10-30%. But, theres no easy way any marketing team could hyper-personalize at a meaningful scale. Enter an AI branding tool. Weve had to be intentional about how we integrate AI.

Branding 101

Branding User-Generated Price eCommerce 101

Hubspot Marketing

APRIL 14, 2025

These highly customized experiences can reduce customer acquisition costs by as much as 50% and increase marketing ROI by 10-30%. But, theres no easy way any marketing team could hyper-personalize at a meaningful scale. Enter an AI branding tool. Weve had to be intentional about how we integrate AI.

Branding 52

Branding User-Generated Price eCommerce 52