CMO Customer Acquisition Email Marketing 
Hubspot Marketing
OCTOBER 22, 2024
My biggest concern with traditional reporting methods is the lack of measurable outcomes in many marketing campaigns. It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). Siloed data.
Marketing Insider Group
JANUARY 2, 2015
We hope you can walk away with a better understanding of Content Marketing – and even convince your CEO – why this should be your number one marketing priority. 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Content marketing is necessary to efficiently build your business. Emarketer ).
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Martech
NOVEMBER 6, 2023
The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. It might be the Marketing Director who makes decisions. What can you do?
Lynton Web
NOVEMBER 26, 2024
Ready to transform your marketing measurement strategy? Schedule a strategic consultation with our CMO to explore how we can help you measure what matters and drive meaningful results. Most importantly, are your measurements helping you make better decisions that drive business growth?
Martech
MAY 16, 2022
When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.
Businesses Grow
FEBRUARY 6, 2023
Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. They are located in Seattle and have a monthly marketing budget of $1,000 The response: Start a blog on the company website to share tips and stories from other electric bicycle riders.
Hootsuite
OCTOBER 20, 2020
At Avidia Bank, a mutual community bank headquartered in Hudson, Massachusetts, the social media team sees social as an opportunity to understand customers better. Social opens up that communication channel and it becomes a conversation,” explained Janel Maysonet, CMO at Avidia Bank. It’s all about knowing the customer.”.
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