Martech

JULY 15, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO for a national hotel chain. Context) You are the CMO for a national hotel chain. Tone) Please keep responses simple.

Customer Acquisition 117

Customer Acquisition Customer CMO Key Performance Indicator 117

The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. Customer retention and brand value metrics hit two-year lows.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Marketing Insider Group

SEPTEMBER 2, 2020

To overcome this hurdle, CMOs shouldn’t focus on engagement, brand awareness, or sessions, but instead, embrace financial terms and metrics like: ROI. Customer lifetime value. Customer acquisition cost. Together, CMO and CHRO leadership can: Leverage marketing skills to attract talent for all positions.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Martech

JUNE 24, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a national hotel chain. To achieve this, here are four key performance indicators (KPIs) that you should keep track of: 1.

Transform 111

Transform CMO Key Performance Indicator Customer loyalty 111

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Here are some foundations of marketing metrics – key performance indicators (KPIs) used to measure marketing projects’ effectiveness. Customer Acquisition Cost (CAC). Qualified Lead Rate.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Lynton Web

NOVEMBER 26, 2024

While vanity metrics like social media followers or email open rates can provide helpful context, the real power lies in tracking key performance indicators (KPIs) that directly tie to business outcomes. Consider your marketing metrics as a pyramid. Ready to transform your marketing measurement strategy?

Transform 52

Transform Customer Acquisition CRM Marketers 52

Marketing Insider Group

SEPTEMBER 1, 2020

These are much more closely aligned to customer behavior, and are often measured via Customer Acquisition Cost , Pipeline , Revenue , Customer Retention , Churn etc. In some cases, the CMO outlines the company OKRs first, asking Marketing Owners to set their marketing goals based on that. There’s no right or wrong.

Key Performance Indicator 126

Key Performance Indicator Marketers Marketing Customer Acquisition 126