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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

To overcome this hurdle, CMOs shouldn’t focus on engagement, brand awareness, or sessions, but instead, embrace financial terms and metrics like: ROI. Customer lifetime value. Customer acquisition cost. Ideal channel growth and target market segments. Drive Growth with a Holistic Marketing Strategy.

CMO 145
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Why CMOs must cross the technical divide

Martech

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 119
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Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Businesses Grow

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. Although ChatGPT is limited to data before 2022 at this point, this summary gave me a valuable overview that definitely prompted some ways I could guide my client.

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

Demand generation managers are technically part of the marketing department. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Closely partner with other marketing team members and the sales organization.”. .

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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 87
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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 79