Marketing Insider Group

SEPTEMBER 2, 2020

Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. CMOs need to develop a strategy that explicitly details how marketing plans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 120

CMO Customer Acquisition Transform User-Generated 120

Hubspot Marketing

MAY 16, 2022

I get that," says Kipp Bodnar, HubSpot CMO. "A To hear more about Web 3 from our very own CMO Kipp Bodnar, and our SVP of Marketing, Kieran Flanagan, you can also check out this episode of their podcast, Marketing Against the Grain ( plus other episodes and interviews coming soon ). It's really easy to naysay all of it.

Customer Acquisition 103

Customer Acquisition User-Generated CMO Transform 103

Marketing Insider Group

AUGUST 10, 2010

Too many times, the reaction of B2B Marketers is to pull out the fire house and start fighting the latest fire. I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated Marketing Plans. And if you want to get something done, plan for it. OK, but WHY.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketers 73

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national market before a successful exit. And of Mutiny a marketing AI firm. So hugely successful.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketers 97

Marketing Insider Group

AUGUST 10, 2010

Too many times, the reaction of B2B Marketers is to pull out the fire house and start fighting the latest fire. I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated Marketing Plans. And if you want to get something done, plan for it. OK, but WHY.

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketers 68

CXL

NOVEMBER 23, 2022

Dave Gerhardt: “Lessons I wish I knew as a first time B2B marketing leader” With his experience as a marketing manager first and a CMO now, Dave Gerhardt knows that being a marketing leader requires both marketing expertise and a set of marketing skills. Daniel Layfield.

Law 78

Law Transform Marketers Marketing 78