Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 124

CMO Customer Acquisition Transform User-Generated 124

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. 05:44] One word: Branding!

CMO 76

CMO Customer Journey Transform User-Generated 76

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. So hugely successful.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketers 97

Marketing Insider Group

SEPTEMBER 9, 2020

How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? OK, but WHY.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketers 73

Marketing Insider Group

NOVEMBER 26, 2019

DMPs, on the other hand, are mainly meant for customer acquisition. Marketers use DMPs to store anonymized third-party data in order to develop lookalike audiences and target ads. . In order to build rich profiles, they collect data and user activity information to understand context and drive personalized interactions.

Customer Acquisition 139

Customer Acquisition CMO Acquisition Marketing Communications 139

Marketing Insider Group

JANUARY 2, 2015

We hope you can walk away with a better understanding of Content Marketing – and even convince your CEO – why this should be your number one marketing priority. 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Content marketing is necessary to efficiently build your business. CMO Council ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? OK, but WHY.

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketers 68

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. ChatGPT for marketing strategy Would you trust your marketing strategy to ChatGPT? I entered this prompt: Create a marketing campaign for a company that makes electric bikes.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. It might be the Marketing Director who makes decisions. What can you do?

Transform 127

Transform CMO Marketers Marketing 127

Hubspot Marketing

SEPTEMBER 26, 2022

With the incredibly high costs of running ads and rampant competition, this begs the question: Is the focus on ads for customer acquisition and engagement the best play? One of the best ways to stand out in the B2B space is to become a thought leader, a brand others go to for guidance on trends, innovative strategies, and more.

Customer Acquisition 132

Customer Acquisition CMO User-Generated Education 132

Marketing Insider Group

SEPTEMBER 1, 2020

In Agile marketing, we measure marketing output by looking at metrics such as: Cycle Time , Efficiency , and Throughput. Business Outcomes : the impact of marketing on the business. Measuring and reporting on marketing output is relatively easier for marketers. Focus on marketing team objectives.

Key Performance Indicator 126

Key Performance Indicator Marketers Marketing Customer Acquisition 126

Marketing Insider Group

APRIL 26, 2021

Your business might quickly bounce back after an unexpected loss in today’s fluctuating market. Use analytics to develop your marketing strategies before launching a new plan of attack. Being proactive rather than reactive can help your marketing organization.

Marketers 145

Marketers Marketing Customer Journey Communications 145

Hubspot Marketing

JANUARY 7, 2024

Growth Marketing Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Martech

MAY 16, 2022

Using email to build strong customer relationships. When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. Post-COVID, we missed that instant feedback. Example of an Apple Rose Beauty welcome email.

Transform 101

Transform CRM Email Marketing Retail 101

Martech

FEBRUARY 13, 2023

Dig deeper: 5 strategies to become a more impactful, buyer-driven marketing org What is PLG? PLG, which stands for product-led growth, is a business methodology and a go-to-market strategy for developing, marketing, selling and using software.

Product 106

Product Non-Profit User-Generated Transform 106

GrowPowerful

MAY 17, 2023

Traditional marketing strategies that worked in the past may no longer yield the desired results. Enter the Fractional Chief Marketing Officer (CMO) , a proven and battle-tested solution that offers the expertise, perspective, and flexibility required to unlock new avenues of growth.

CMO 52

CMO Customer Acquisition Traditional Marketing Market Trends 52

Businesses Grow

APRIL 1, 2024

Immersive experiences Joeri Billast , The Web3 CMO Diving into the world of AR and VR to create experiences that blend the real with the digital is like inviting Gen Z and Gen Alpha into a story where they’re not just observers but active participants.

Gen Z 127

Gen Z Marketers Marketing User-Generated 127

Businesses Grow

APRIL 15, 2024

” It was signed by the CMO of a Fortune 100 company. Two years later, he hired me for a consulting project to transform his content marketing department. Deep emotional connection A few years ago, I received an email from a blog reader: “I’ve been reading your blog for three years.

Transform 114

Transform Thought Leadership CMO Entertainment 114

Duct Tape Marketing

NOVEMBER 9, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. You know how I talk about marketing strategy, strategy before tactics?

Real Estate 93

Real Estate Price Marketers Marketing 93

Econsultancy

DECEMBER 20, 2021

Sometimes, it has been relatively straightforward to determine how these will affect purchasing habits, but more often than not, marketers have needed reliable real-time sources of customer data to understand what these trends mean for their brand and how they can position themselves to take advantage.

Customer 52

Customer Customer Acquisition Retail Fashion 52

CXL

JULY 21, 2022

Multichannel marketing focuses on quantity, giving customers more options to use. Omnichannel focuses on quality, creating marketing campaigns based on customer interests. How to create an omnichannel marketing strategy. Who are you marketing to at each stage? Becoming a brand customers trust.

Customer 99

Customer Customer Journey Non-Profit Marketers 99

CXL

MAY 27, 2022

Demand generation managers are technically part of the marketing department. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Closely partner with other marketing team members and the sales organization.”.

Management 79

Management User-Generated Inbound Marketing CRM 79

Tiecas

MARCH 4, 2025

Gartner said, Sales organizations that prioritize alignment with Marketing are nearly 3X more likely to exceed new customer acquisition targets. Download their Sales & Marketing Alignment […] Yet, many manufacturers struggle with siloed teams, misaligned goals, and ineffective communication.

Manufacturing 40

Manufacturing Customer Acquisition Communications Marketers 40

Use Insider

MAY 18, 2020

In fact, CDPs were created to address customer demands for a better customer experience through segmentation. Furthermore, to address marketers’ need to launch and optimize omnichannel marketing strategies. What are the differences between customer data platform and DMP? Why should you invest in a CDP?

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Animalz blog

MAY 3, 2024

The Challenges and Opportunities of Enterprise Content Marketing As we wrote in 2019 Content Trends Gleaned From 160+ Sales Calls , small companies often outperform large ones when it comes to traffic. Startup content marketing Enterprise content marketing Content can have an outsized impact on the business.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

The CMO Survey

SEPTEMBER 27, 2023

Customer retention, customer acquisition, and brand value also increased, with brand value increasing dramatically from 6.3% Diversity, Equity, and Inclusion in Marketing Drops Off: Marketing leaders report growth in DE&I spend slowing to 2.3% of marketing budgets. growth last year to 9.7%.

CMO 288

CMO Transform Customer Acquisition B2C 288

Search Engine Land

JULY 1, 2024

David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. Since the beginning of the year, we’ve tripled our YouTube following and YouTube has been a significant driver of new customer acquisition for us. They’ve become more like search engines themselves.

SEO 106

SEO PR User-Generated Shoppers 106

CXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. A way to do this is by making your story become a strategy. Smaller brands have fewer users, but they’re also less loyal.

Law 78

Law Transform Marketers Marketing 78

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. A blog doesn’t constitute a content marketing strategy.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93

Businesses Grow

DECEMBER 18, 2023

By the way, this brand was in the news a few months ago for an insensitive marketing blunder. The CMO of this company needs to re-think everything, including strategy, messaging, and agency relationships. People seemed to largely overlook it because of the goodwill attached to the popular brand. Need a keynote speaker?

Branding 116

Branding PR CMO Education 116

Econsultancy

DECEMBER 13, 2021

” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% 80% of brands do not have a loyalty programme in their marketing strategy. of revenue. of overall company revenue, down from 11% in 2020.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Businesses Grow

MARCH 31, 2025

Let’s see what happened when a company tried to create a chicken-based cult … Why we need to disrupt our marketing Before I get to this ad fail, let’s back up one step and discern why companies need to focus on bold marketing today. If there were a CMO for the ad industry, the person would be fired.

Gen Z 67

Gen Z Branding Marketers Marketing 67