Adobe Experience Cloud Blog

MARCH 6, 2015

At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. This theme was best illustrated by Jon Busman, Global Marketing, CMO Initiative Lead at IBM. How do you have personalized conversations at scale?

CMO 133

CMO Thought Leadership Customer Journey Global Marketing 133

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions. Customer success platforms will no longer rely on static playbooks, said Hindawi.

Customer 111

Customer Branding Customer Acquisition Customer Journey 111

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Journeys that originate at a review site often lead to deals of higher value too. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform.

Customer Journey 109

Customer Journey Customer Whitepaper B2C 109

The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% To sign up for the next CMO Survey, visit [link]. in the next year-nearly reaching the 8-year high of 8.9%

CMO 130

CMO New Technology B2C Analytics 130

Martech

APRIL 22, 2022

Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints. The post Improve the customer journey experience with these proven steps appeared first on MarTech.

Customer Journey 101

Customer Journey Customer CMO Management 101

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. These in-store experiences, however, aren’t just offline refuges — they’re part of an omnichannel journey.

Retail 113

Retail Shopper Market Shoppers Advertising 113

MarketingOps

DECEMBER 10, 2024

Even worse, this often bubbles up to the CMO and CSO resulting in unproductive ego battles over whose contributions are sourcing pipeline. Its a customer-centric rethinking of ABX one that combines the engagement of inbound marketing with the precision and targeting of account-based marketing.

Inbound Marketing 130

Inbound Marketing CMO Customer Journey Marketing Strategy 130

Martech

JULY 15, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO for a national hotel chain. Context) You are the CMO for a national hotel chain. Tone) Please keep responses simple.

Customer Acquisition 111

Customer Acquisition Customer CMO Key Performance Indicator 111

Martech

NOVEMBER 4, 2024

For this prompt, try selecting the CMO persona. Marketing automation specialist: Manages and optimizes marketing automation platforms to streamline campaigns and improve customer engagement. Customer experience manager: Works on integrating technology to enhance the customer journey and improve overall satisfaction.

CMO 111

CMO Marketing Automation Platform Analytics Digital Marketing 111

Martech

JANUARY 9, 2025

AI agents will increase foot traffic and loyalty With the help of AI agents, brands can now have a local extension of their store manager trained and ready to assist digital customers 24/7, said Monica Ho, CMO of AI-powered marketing technology company SOCi.

Customer loyalty 125

Customer loyalty CMO Retail Customer Journey 125

Duct Tape Marketing

DECEMBER 5, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing  Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 96

CMO Marketing Strategy Customer Journey Marketing 96

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Try it for free today. Get Started.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Martech

FEBRUARY 14, 2025

Your CMO dashboard means nothing if sales and finance see different numbers. Dig deeper: How to un-silo your organization and be more customer-centric Revenue attribution: Face reality Your attribution model probably lies to you. Real customer journeys look more like chaos theory than flowcharts. More attribution models.

Finance 108

Finance Transform Customer Journey Customer Acquisition 108

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 98

CMO Marketing Strategy Customer Journey Marketing 98

Martech

MAY 30, 2024

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes.

CMO 106

CMO Customer Acquisition Customer Journey Management 106

Duct Tape Marketing

DECEMBER 20, 2024

Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies. As a marketing consultant or fractional CMO , youre not just offering services youre offering leadership, insight, and strategic vision. MLaaS fills that gap.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. Follow her @kathleenschaub.

Transform 110

Transform CMO Global Marketing Direct Mail 110

Martech

APRIL 15, 2025

These initiatives build on existing skills but can heavily rely on vast access to data from across many channels, platforms and stages in the customer journey. Creating a successful omnichannel customer experience requires work on the external, customer-facing elements and work on the internal operations.

Transform 84

Transform Customer Journey Analytics Marketing 84

Sprout Social

JANUARY 27, 2025

Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers. Your team can even use the exact executive social media scorecard our social team shares with our CMO on a monthly basis.

Communications 67

Communications CMO Transform Customer Journey 67

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 95

CMO Transform Communications Marketing Plan 95

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 80

CMO Customer Journey Transform User-Generated 80

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 91

CMO Key Performance Indicator Transform Thought Leadership 91

Hubspot Marketing

OCTOBER 22, 2024

AI tools can track the entire customer journey across different channels and touchpoints. So, you get clarity on how customers make buying decisions and what nudged them forward in the marketing funnel. Instead, AI reporting brings deeper insights through advanced attribution models.

Transform 122

Transform Analytics CRM Marketing 122

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Personalize the Customer Experience. One of the key topics of discussion? Digital transformation.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Our final word: adopt predictive modeling to personalize customer interactions with all your channels. . Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Focus on revenue attribution.

Transform 174

Transform CRM B2C CMO 174

Marketing Insider Group

SEPTEMBER 2, 2020

An understanding of customer habits and trends. A vision for the end-to-end customer journey that touches everything from customer service to product development. By developing a comprehensive strategy that hits on the CEOs agenda, CMOs become a partner and co-own future growth with key stakeholders.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Hubspot Marketing

FEBRUARY 25, 2025

DemandGen Report ) 56% of marketers say their biggest hurdles in measuring content success are the difficulty attributing ROI to content efforts and accurately tracking customer journeys. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs.

Transform 87

Transform Marketing Marketers Gen Z 87

Adobe Experience Cloud Blog

MARCH 15, 2019

“Whereas 20 years ago much of brand strategy was focused on positioning and communication strategy, today we use the tools and processes of CXM to understand how experiences—what our brand does and not just what it says—help to craft the brand perception in the mind of the customer.”. But I think of CX as the CMO’s game to lose. …

Transform 133

Transform Management Customer CMO 133

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 119

CMO Customer Acquisition Transform User-Generated 119

Set Up

NOVEMBER 29, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Karron always tries to have the mindset of the customer or target audience for the company he’s representing. Never miss a CMO Spotlight! Q2 | What is your superpower? Q4 | What values do you live by?

CMO 59

CMO Thought Leadership Customer Journey Performance Marketing 59

Duct Tape Marketing

MARCH 10, 2025

It includes a full audit of your online presence, competitive landscape analysis, ideal client persona development, and a customer journey map using our proprietary Marketing Hourglass methodology. Learn more about Strategy First process.

Management 69

Management CMO Customer Journey Analytics 69

Hubspot Marketing

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Melissa Sargeant , CMO of Litmus , says: "In the coming year, marketers will experience budget cuts and even smaller teams. Teams and Collaboration.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

DECEMBER 26, 2023

As a result, B2B marketers will have more meaningful, accessible videos to help drive customer experiences. It’s becoming clear that the B2B marketing landscape will undergo a transformative shift around accessibility, video and AI in 2024,” said Jennifer Griffin Smith, CMO for digital experience company Acquia.

Customer 145

Customer Transform CMO Retail 145

Martech

APRIL 27, 2022

It provides a trove of data and information on customers and prospects which can be used to inform customer journey mapping and test the viability of new markets, products, and services. Understanding how content, marketing, sales, customer behavior, and all marketing and sales initiatives are working together (e.g.,

Analytics 126

Analytics Customer Journey Marketing Marketers 126

Adobe Experience Cloud Blog

MARCH 26, 2019

Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”. Its framework includes a common taxonomy of the journey, metrics and goals, and who in the organization owns various parts of the customer journey. Best Buy’s Playbook For Success.

Transform 133

Transform Customer Branding Finance 133

Martech

JUNE 24, 2024

Integration and Collaboration: Digital experience transformation involves integrating various digital touchpoints and channels to provide a consistent and cohesive customer journey. For this prompt, try selecting the CMO persona. MarTechBot now has 10+ personas to provide more targeted responses.

Transform 106

Transform CMO Key Performance Indicator Customer loyalty 106

Adobe Experience Cloud Blog

MAY 2, 2018

CMO Sarah Kennedy took the stage for day two’s opening keynote asking the question: “What does it mean to be fearless?”. We are at a time that marketers must step forward and take responsibility for the end-to-end customer journey, which often means stepping outside of our comfort zones. Partnerships and Leadership.

CMO 134

CMO Transform Thought Leadership Customer Journey 134