Marketing Insider Group

NOVEMBER 11, 2019

Your marketing team is best placed to understand the customer journey and the opportunities that come with going digital, and so your marketing department, led by your CMO, should be in charge of your overall transformation. Why Marketers Should Drive Digital Transformation. What Is Digital Transformation?

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Transform Direct Mail Customer Journey Marketers 107

Martech

FEBRUARY 22, 2024

Marketers today are often confounded by these cataclysmic shifts in the landscape they operate. They need the owners of enterprise data to be a key partner in the journey. Thus, The CMO is a key influencer in the CDP decision that a committee — usually led by IT — makes. Educate and bring your legal team along in the journey.

User-Generated 116

User-Generated Transform Analytics CMO 116

Lusha

OCTOBER 27, 2019

Bharath uses a five-step framework for growth hacking : creating a customer persona, sketching out the entire customer journey, prioritizing the customer’s “trigger points”, and scaling the most successful channel. Sid Bharath writes frequently on growth marketing at Crazy Egg and Twitter. Content To Check Out.

Transform 40

Transform Shipping CMO CRM 40

Lusha

OCTOBER 27, 2019

Bharath uses a five-step framework for growth hacking : creating a customer persona, sketching out the entire customer journey, prioritizing the customer’s “trigger points”, and scaling the most successful channel. Sid Bharath writes frequently on growth marketing at Crazy Egg and Twitter. Content To Check Out.

Transform 40

Transform Shipping CMO CRM 40

Unbounce

JULY 12, 2023

Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers. Welcome to Unprompted, a podcast about AI marketing. And, as you know, I’m Pete Housley, CMO of Unbounce. Any sort of customer marketing data is involved. You can also read the transcript right below.

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User-Generated Whitepaper B2C Product 96