Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Get the full report now!

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Hubspot Marketing

APRIL 29, 2025

And, of course, to do so with tighter marketing budgets and timelines. And these AI tools have already influenced digital marketing by helping teams brainstorm ideas, draft content, and automate simple tasks. Adaptive Decision-Making Youll find plenty of chatter about using agentic AI to handle repetitive marketing tasks.

Price 107

Price CMO Marketers Marketing 107

Marketing Insider Group

SEPTEMBER 29, 2014

Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. This was reported as the number one challenge by 15% of the digital marketers surveyed. Email marketing platforms.

Digital Marketing 111

Digital Marketing CMO Customer Journey Marketers 111

Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. IT is like HR.

Transform 110

Transform CMO Global Marketing Direct Mail 110

Hubspot Marketing

OCTOBER 22, 2024

Since traditional reporting methods focus on top-level metrics (like views, clicks, and impressions), you don’t get a clear picture of how your marketing efforts drive revenue growth. AI tools can track the entire customer journey across different channels and touchpoints.

Analytics 120

Analytics Transform CRM Marketers 120

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 95

CMO Transform Communications Marketing Plan 95

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Statista) 76% of businesses use marketing automation.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

. * So, w e dug deeper , and found that marketers across the industry reported a number of substantial challenges that they felt stood as obstacles to achieving this higher-level growth: . Proving the impact of digital marketing . As marketers ourselves, we went to work to figure out how to overcome these obstacles.

Transform 174

Transform CRM B2C CMO 174

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 76

CMO Customer Journey Transform User-Generated 76

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Digital transformation. Personalize the Customer Experience.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. Their boss, like a VP of Marketing or a CMO.

Transform 84

Transform Marketers Marketing Gen Z 84

Martech

APRIL 27, 2022

Businesses use marketing analytics tools to facilitate the collection, modeling, analysis, and visualization of marketing data. It provides a trove of data and information on customers and prospects which can be used to inform customer journey mapping and test the viability of new markets, products, and services.

Analytics 131

Analytics Customer Journey Marketers Marketing 131

Hubspot Marketing

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Soon, marketers will be able to go all-in on what will work best without having to test the theory.". Digital marketing spend will continue to grow.

Market Trends 145

Market Trends Transform CMO Marketers 145

Martech

OCTOBER 10, 2023

To stay competitive, companies must adapt their digital marketing strategies. An increase in consumer-driven touchpoints Ten years ago, brands drove two-thirds of touchpoints across advertising, direct marketing and in-person experiences, according to Cadillac’s CMO Melissa Grady Dias during a June 2023 Millennium Alliance keynote.

Customer Journey 124

Customer Journey Shoppers CMO eCommerce 124

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 77

Customer Transform Energy Health 77

Martech

APRIL 5, 2022

In order to optimize current campaigns, and plan future ones, marketers need to know which touchpoints are effective in driving conversions. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. Why should marketers care about attribution?

Customer 109

Customer CMO Customer Journey Non-Profit 109

Welcome Software

JANUARY 24, 2025

In other words: we're talking about perfecting your omnichannel marketing to achieve that oh-so-sought-after brand omnipresence. 10 steps to build an integrated marketing strategy Now, let's run through the step-by-step to building an integrated marketing strategy, including tips on how to tick each box.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Martech

DECEMBER 12, 2022

Marketers report only using 42% of their martech stack capabilities. Likewise, martech is among the top three capability gap areas cited by CMOs in the latest Gartner CMO Spend survey. CMOs should invest in martech training. Dig deeper: Keys to successful marketing experimentation.

Customer Journey 112

Customer Journey Thought Leadership CMO Management 112

AWeber

DECEMBER 19, 2022

Email marketing in an economic downturn. Optimizing the customer journey. After a year of sending emails in this post-Apple MPP world , marketers are finding more accurate and important metrics than open rate to assess the success of their email campaigns. “A Ann Handley, Digital Marketing & Content Expert.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Welcome Software

NOVEMBER 12, 2024

Personalization is on the mind of every CMO. Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. What are the components of a personalization engine? And yea, we know.

Market Segmentation 52

Market Segmentation Price Whitepaper Content Placement 52

Marketing Insider Group

NOVEMBER 16, 2019

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. Data and analytics can help you to build better marketing campaigns.

Customer 111

Customer CMO Customer Journey Marketers 111

Lynton Web

NOVEMBER 26, 2024

Align KPIs to Business Objectives and the Customer Journey Your measurement framework must establish clear connections between marketing metrics and overall business goals, ensuring every data point you track contributes to organizational success. Ready to transform your marketing measurement strategy?

Transform 52

Transform Customer Acquisition CRM Marketers 52

Martech

DECEMBER 29, 2023

“Organizations are trying to do that, and they’re also trying to inject more personalization and anticipate what customers need based on their activity through an app.” Yes, the aim is to make both digital and physical experiences available for every customer journey upon request.

Retail 122

Retail eCommerce Gen Z Shoppers 122

Duct Tape Marketing

JANUARY 18, 2024

I’ve been in the marketing trenches for over two decades and I’ve learned to distinguish the fads from the game-changers. 2024 Marketing Trends for Fractional CMOs: A Guide As a fractional CMO, you’re in a unique position to help businesses navigate the ever-changing marketing landscape.

Market Trends 96

Market Trends CMO Transform User-Generated 96

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. With the current economic pressures, many teams will invest heavily in CRO.

Customer 139

Customer CRM Direct Mail User-Generated 139

Duct Tape Marketing

JANUARY 19, 2024

Russell Henneberry – How to Maximize the Power of Newsletters Russell Henneberry is a renowned digital marketing expert, digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He’s the Founder of theCLIKK, an email newsletter about digital marketing.

CMO 91

CMO Law Marketers Marketing 91

Martech

FEBRUARY 25, 2022

For brands, that means it’s still the place to launch products and connect with customers. Our core strategy is to be a next-generation consumer company,” said Reema Batta, Heyday’s CMO. “We Amazon brought all of that together, one step closer to a closed-loop customer journey, which is an incredible thing.”.

Branding 112

Branding Logistics Retail CMO 112

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Complex automations.

B2C 131

B2C Whitepaper CRM Marketing Automation Platform 131

Martech

FEBRUARY 22, 2024

Marketers today are often confounded by these cataclysmic shifts in the landscape they operate. They need the owners of enterprise data to be a key partner in the journey. Thus, The CMO is a key influencer in the CDP decision that a committee — usually led by IT — makes.

User-Generated 111

User-Generated Transform Analytics CMO 111

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. It was evident to me that we needed a better customer reviews program,” said Tonkin. “At He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO. They’ll visit brand’s website.

Transform 98

Transform Customer CMO Energy 98

Rock Content

SEPTEMBER 18, 2016

Analyze Your Customer Journey. The customer journey is the path a client navigates between awareness to purchase and advocacy. In simple terms, the customer journey should answer four key questions in the prospective client’s mind: What do I need to achieve my business goals?

Content Marketing 99

Content Marketing Thought Leadership Marketers Marketing 99

Marketing Insider Group

OCTOBER 16, 2021

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. Data and analytics can help you to build better marketing campaigns.

Customer 81

Customer CMO Non-Profit Customer Journey 81

AWeber

DECEMBER 19, 2022

Email marketing in an economic downturn. Optimizing the customer journey. After a year of sending emails in this post-Apple MPP world , marketers are finding more accurate and important metrics than open rate to assess the success of their email campaigns. “A Ann Handley, Digital Marketing & Content Expert.

Market Trends 98

Market Trends Email Marketing CMO Marketers 98

Hubspot Marketing

MARCH 5, 2025

The clue is in the name, but marketing analytics is not the same as business analytics. However, business goals and performance should be considered when measuring marketing. B2B Marketing Data to Collect The best and worst thing about digital marketing analytics is that you can track everything, which can be overwhelming.

Analytics 61

Analytics Customer Acquisition CRM Marketers 61

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, who makes the decision? One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. Read more here. Quote of the day.

Key Performance Indicator 103

Key Performance Indicator B2C CMO Retail 103

Bannerflow

FEBRUARY 12, 2020

Too much outsourcing leaves you without good control of your customer experience and customer engagement. Digital marketing is increasingly also your customer engagement. Capabilities and the leadership to see the increasing need to move towards taking more control of customer journeys.

Transform 90

Transform Customer Journey PR Marketers 90

Unbounce

FEBRUARY 19, 2019

We want the kind of page that won’t embarrass you when you bring it home to your CMO. Check out Later’s clever use of conversion scent to deliver a unified customer journey. Alexander Sumin , the company’s Co-Founder and CMO, described the surprisingly difficult task of getting people to collect their no-strings cash.

Finance 145

Finance CMO Real Estate User-Generated 145