Marketing Insider Group

NOVEMBER 16, 2019

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. The role of the CMO is changing, and it’s no longer all about advertising and brand management.

Customer 111

Customer CMO Customer Journey Marketing 111

Marketing Insider Group

OCTOBER 16, 2021

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. The customer experience has always been important, of course.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Only 23% of executives believe the speed at which they gain accurate insights is ‘very strong’, the Digital Trends 2021 report from Econsultancy and Adobe reveals. of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52