CMO Customer Journey Global Marketing 
Marketing Insider Group
JULY 13, 2020
Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. This is why the CMO needs to own all the elements of MarTech that run marketing.
Adobe Experience Cloud Blog
MARCH 6, 2015
At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. Despite not having fully solved the challenges of personalization, they did agree that a first step for marketers is to understand content in context.
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Martech
JULY 22, 2021
Marketers will find this inventory more brand safe than running the same ads on social platforms alongside controversial user-generated content. Chasing customer-centricity with customer journey analytics solutions. Former Salesforce CMO Buscemi joins Clari Board. Read more here.
Martech
OCTOBER 13, 2023
“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. Pepsi CMO Todd Kaplan at DPAA Summit. Image: DPAA Global. Why we care.
Martech
APRIL 5, 2022
In order to optimize current campaigns, and plan future ones, marketers need to know which touchpoints are effective in driving conversions. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. Marketing attribution has the potential to address this need.
Hubspot Marketing
JUNE 3, 2024
It can map out the different touchpoints customers interact with on their way to making a purchase, so you can identify any roadblocks or friction points in the customer journey. It can also analyze customer purchase history to identify products that customers are likely to buy together.
Marketing Insider Group
NOVEMBER 16, 2021
I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. And use these insights to tell a story.
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