Marketing Insider Group

AUGUST 28, 2018

It turns out like 95% of our decision making is actually emotional,” says Alicia Hatch, CMO, Deloitte Digital. Marketers have been working to appeal directly to their customers’ emotional states, needs and aspirations since […].

Customer Journey 104

Customer Journey CMO Customer Communications 104

Martech

NOVEMBER 4, 2024

Your experience can help you take on roles that shape marketing strategies and drive innovation. Diverse opportunities: The martech field encompasses a wide range of areas, including automation, customer relationship management (CRM), data management platforms, and more. For this prompt, try selecting the CMO persona.

CMO 115

CMO Marketing Automation Platform Analytics Digital Marketing 115

Martech

JANUARY 9, 2025

AI agents will increase foot traffic and loyalty With the help of AI agents, brands can now have a local extension of their store manager trained and ready to assist digital customers 24/7, said Monica Ho, CMO of AI-powered marketing technology company SOCi. How does this work?

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

MarketingOps

DECEMBER 10, 2024

In camp #1, Sales Reps: Marketing is not filling the pipeline with quality leads (cue the 1992 film Glengarry Glen Ross). In camp #2, Marketers: Sales dropped the baton (again!) Even worse, this often bubbles up to the CMO and CSO resulting in unproductive ego battles over whose contributions are sourcing pipeline.

Inbound Marketing 130

Inbound Marketing CMO Customer Journey Marketing Strategy 130

Martech

FEBRUARY 14, 2025

You’ve got campaign managers who can’t access customer data, analysts who don’t understand marketing strategy and strategists who can’t measure their impact. Meanwhile, IT holds the keys to everything but lacks context about marketing goals. Most marketing teams compensate with complexity.

Finance 112

Finance Transform Customer Journey Customer Acquisition 112

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Duct Tape Marketing

DECEMBER 20, 2024

BONUSMLaaS: Marketing Leadership as a Service In 2025, I’d like to coin a new term, Marketing Leadership as a Service (MLaaS) its about providing fractional marketing leadership to businesses that need strategic direction without the full-time commitment. AI offers marketers exciting new opportunities.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Hubspot Marketing

APRIL 29, 2025

Instead of manual checks, these agents can flag inconsistencies across hundreds of assets in minutes, freeing up marketers for more strategic tasks. Adaptive Decision-Making Youll find plenty of chatter about using agentic AI to handle repetitive marketing tasks. And she thinks its a gap in many teams marketing strategies.

Price 107

Price CMO Marketing Marketers 107

Hubspot Marketing

OCTOBER 22, 2024

Since traditional reporting methods focus on top-level metrics (like views, clicks, and impressions), you don’t get a clear picture of how your marketing efforts drive revenue growth. AI tools can track the entire customer journey across different channels and touchpoints. Use AI reporting to level up your marketing strategy.

Analytics 120

Analytics Transform CRM Marketing 120

Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

Transform 110

Transform CMO Global Marketing Direct Mail 110

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 95

CMO Transform Communications Marketing Plan 95

Marketing Insider Group

SEPTEMBER 2, 2020

By delivering top-line growth through marketing strategy and channels, CMOs can unify different departments to drive the company’s growth agenda. Successful CMOs need to focus on at least four different relationships and areas of expertise: Leverage Support from Top Stakeholders. Marketing is an investment.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. 05:44] One word: Branding!

CMO 76

CMO Customer Journey Transform User-Generated 76

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.

CMO 90

CMO Key Performance Indicator Transform Thought Leadership 90

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Personalize the Customer Experience. Digital transformation.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 124

CMO Customer Acquisition Transform User-Generated 124

Duct Tape Marketing

MAY 1, 2023

Key Takeaway: AI prompts can help marketers generate new concepts, research thoroughly, and develop effective marketing strategies for their clients. 02:36] AI prompts to create more potent marketing strategies. [05:50] 02:36] AI prompts to create more potent marketing strategies. [05:50]

Marketing Strategy 96

Marketing Strategy Marketing Marketers CRM 96

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. So hugely successful.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketing 97

Martech

APRIL 27, 2022

It provides a trove of data and information on customers and prospects which can be used to inform customer journey mapping and test the viability of new markets, products, and services. It validates marketing expenses by tying ROI to initiatives. Here are some use cases that highlight how marketing data is used.

Analytics 131

Analytics Customer Journey Marketing Marketers 131

Martech

OCTOBER 10, 2023

To stay competitive, companies must adapt their digital marketing strategies. An increase in consumer-driven touchpoints Ten years ago, brands drove two-thirds of touchpoints across advertising, direct marketing and in-person experiences, according to Cadillac’s CMO Melissa Grady Dias during a June 2023 Millennium Alliance keynote.

Customer Journey 124

Customer Journey Shoppers CMO eCommerce 124

Adobe Experience Cloud Blog

MARCH 26, 2019

Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”. Its framework includes a common taxonomy of the journey, metrics and goals, and who in the organization owns various parts of the customer journey. Best Buy’s Playbook For Success.

Transform 133

Transform Customer Branding Finance 133

Marketing Insider Group

NOVEMBER 16, 2019

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. Data and analytics can help you to build better marketing campaigns.

Customer 111

Customer CMO Customer Journey Marketing 111

Hubspot Marketing

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Soon, marketers will be able to go all-in on what will work best without having to test the theory.". Digital marketing spend will continue to grow.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Why marketers should care about content marketing.

Content Marketing 137

Content Marketing Customer Journey Marketing Marketers 137

Sales Force: CMO

FEBRUARY 28, 2025

As marketers, we know that engagement via WhatsApp moves customers through their journey with urgency. And the customer journey doesn’t fit neatly into the roles defined within an organization. Related content What is Agentforce? What is Agentforce for Small Business?

CRM 86

CRM Customer Journey Marketing Marketers 86

Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.

CMO 90

CMO Key Performance Indicator Customer Journey Marketing Strategy 90

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 77

Customer Transform Energy Health 77

Duct Tape Marketing

JANUARY 9, 2024

In this episode I emphasize the cost-effectiveness of this model, comparing it to traditional Chief Marketing Officer hires. The importance of leading with strategy is underscored, challenging the conventional project-based approach. Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show?

CMO 91

CMO Customer Journey Transform Traditional Marketing 91

Marketing Insider Group

APRIL 17, 2023

The Ultimate Content Marketing Strategy Template By Michael Brenner We get it – creating a content marketing strategy from scratch is intimidating. Here’s our very own Content Marketing Strategy Template , designed to deliver results, so you can save time and start growing your business with content marketing.

Gen Z 145

Gen Z Content Marketing Marketing Marketers 145

Marketing Insider Group

JULY 16, 2015

In that article I referenced one study after another that spoke to either the desire for marketers to deliver a true, seamless experience across all channels, or the need from consumers to be on the receiving end of said experience. This chart, from the CMO Solution Guide , is all the proof you need. CMO Solution Guide.

CMO 97

CMO New Technology Health Marketing 97

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Email Marketing Still Communicates Best.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Duct Tape Marketing

JANUARY 18, 2024

I’ve been in the marketing trenches for over two decades and I’ve learned to distinguish the fads from the game-changers. You’re juggling a ton of different hurdles in all sorts of fields, and what you really need are strategies that don’t just make sense but actually work. Those days are long gone.

Market Trends 96

Market Trends CMO Transform User-Generated 96

Adobe Experience Cloud Blog

DECEMBER 13, 2016

It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. The Account-Based Marketing Technology Stack. Prioritize resources to select proper accounts and contacts. Start small to get it right.

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Sales Force: CMO

MARCH 19, 2025

See Salesforce Flow in action In this webinar, our experts show you how marketers can use Flow to personalize outreach. Watch now In Marketing Cloud Growth and Advanced Edition , we are opening up Flow to marketers to build customer journeys. Heres How You Can Prepare.

Customer 73

Customer Customer Journey Marketing Marketers 73

Welcome Software

NOVEMBER 12, 2024

Personalization is on the mind of every CMO. Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. And yea, we know.

Market Segmentation 52

Market Segmentation Price Whitepaper Content Placement 52

Martech

MAY 5, 2023

Think about a spider web Ryan Brock, chief solution officer at marketing strategy platform DemandJump, no longer sees a funnel. He was creating separate marketing campaigns for each persona, developing specific content that would mark the customer’s interest at the top, middle and bottom of the funnel.

Customer Journey 115

Customer Journey CMO CRM Customer 115