The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% 8—Customer Priorities: Customers are expected to prioritize excellent service and superior product quality in 2020.

CMO 130

CMO New Technology B2C Analytics 130

Martech

APRIL 22, 2022

Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints. The post Improve the customer journey experience with these proven steps appeared first on MarTech.

Customer Journey 101

Customer Journey Customer CMO Management 101

Martech

JANUARY 9, 2025

“In 2025, AI investments will shift decisively from experimentation to execution, said Megh Gautam, Chief Product Officer at Crunchbase. In 2025, well see marketers lean on this technology to capitalize on a wealth of customer knowledge.

Customer loyalty 128

Customer loyalty CMO Retail Customer Journey 128

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Generative AI: Revolutionizing Creative Production 4. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Buy this product. Click this ad.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Sprout Social

APRIL 29, 2025

Fueled by a world-class product and newly international team, Sprout went public in 2019a truly transformative moment in our company history. The entire customer journey happens on social. Its the first place people go to discover trends and products, engage with communities, research brands and make purchase decisions.

Transform 102

Transform CMO Marketing Mix Customer Journey 102

Sprout Social

JANUARY 27, 2025

On social, brands drive sales, influence sentiment about their company and products, and even build multi-million dollar businesses from the ground up. By empowering teams to perfect not just the art, but the science, of social data storytelling, brands can drive long-term awareness, pipeline and product evolution.

Communications 71

Communications CMO Transform Customer Journey 71

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 98

CMO Marketing Strategy Customer Journey Marketing 98

Hubspot Marketing

OCTOBER 22, 2024

5 Key Benefits of AI Reporting for Marketers Our AI Insights for Marketers report indicates that nearly half (45%) of marketing leaders claim AI tools make employees more productive. AI tools can track the entire customer journey across different channels and touchpoints. They also upskilled the entire organization.

Analytics 121

Analytics Transform CRM Marketers 121

Martech

SEPTEMBER 7, 2021

In order to advance someone showing high intent along the customer journey,”we need to identify who they are and get help to them,” Simpson said. They know where the customer is in the funnel. All the customer wants is information. The customer wants an answer to a question,” said Amber Armstrong, CMO at LivePerson.

Product 115

Product Online Buyers Shoppers Customer Journey 115

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. “Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey.

Analytics 116

Analytics Product CMO Marketing 116

Hubspot Marketing

APRIL 29, 2025

But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. But Sergey Ermakovich , CMO at HasData, pushes marketers to widen their thinking on using AIs data-crunching capabilities for decision-making.

Price 89

Price CMO Marketers Marketing 89

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 95

CMO Transform Communications Marketing Plan 95

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Our final word: adopt predictive modeling to personalize customer interactions with all your channels. . Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Focus on revenue attribution.

Transform 174

Transform CRM B2C CMO 174

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. It was mainly responsible for product launch campaigns and advertising initiatives. An understanding of customer habits and trends. Net present value.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Hubspot Marketing

FEBRUARY 25, 2025

The B2B marketing funnel is a framework that charts the journey a business-to-business buyer takes to purchase a product or service. DemandGen Report ) 56% of marketers say their biggest hurdles in measuring content success are the difficulty attributing ROI to content efforts and accurately tracking customer journeys.

Transform 86

Transform Marketers Marketing Gen Z 86

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 122

CMO Customer Acquisition Transform User-Generated 122

Martech

DECEMBER 26, 2023

“A key focus for retailers and ecommerce brands in 2024 will be transforming great in-person conversations and purchase experiences into natural interactions through messaging apps — in other words, mimicking the in-store experience in our virtual world,” said Joscha Koepke, head of product at conversational marketing company Connectly.

Customer 145

Customer Transform CMO Retail 145

Martech

APRIL 27, 2022

It provides a trove of data and information on customers and prospects which can be used to inform customer journey mapping and test the viability of new markets, products, and services. Create audiences and build customer personas. customer journey analytics). Click here to download!

Analytics 129

Analytics Customer Journey Marketers Marketing 129

Adobe Experience Cloud Blog

MARCH 26, 2019

The issue at hand, however, was that Adobe was only able to deliver new products and updates every 18 to 24 months. Our product cycles were too slow to keep up with the pace of innovation our engineers wanted to deliver,” Narayen explained. The company came up with a new strategy that prioritized customers above all else. “We

Transform 133

Transform Customer Branding Finance 133

Sales Force: CMO

FEBRUARY 28, 2025

To help ground this, lets look at an example of WhatsApp assisting customers with product recommendations, questions, purchases, and returns. As marketers, we know that engagement via WhatsApp moves customers through their journey with urgency. However, an AI agent can. The more data the better.

CRM 86

CRM Customer Journey Marketers Marketing 86

Martech

JULY 22, 2021

Chasing customer-centricity with customer journey analytics solutions. We found interest in these solutions driven by the complexity of the customer journey, a result of the proliferation of devices and customer touchpoints, as well as evolving consumer behavior. Read more here.

CMO 111

CMO Non-Profit Customer Journey Advertising 111

Set Up

NOVEMBER 29, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Karron always tries to have the mindset of the customer or target audience for the company he’s representing. Never miss a CMO Spotlight! Q2 | What is your superpower? Q4 | What values do you live by?

CMO 59

CMO Thought Leadership Customer Journey Performance Marketing 59

Hubspot Marketing

JANUARY 4, 2021

Prospects learn about your solutions and then, after watching videos and chatting with others, they get directed immediately to your product team. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.

Market Trends 145

Market Trends Transform CMO Marketers 145

Martech

MAY 22, 2024

“Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Connections in Chicago. It will respond to natural language prompts to create online storefronts, improve product discoverability, write product descriptions and make product recommendations.

Retail 111

Retail Shoppers B2C CMO 111

Set Up

JULY 13, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Modak is excited by the customer journey. Modak shared that his team was launching a product into their retail channels that was backed by a lot of funding, yet never took off.

CMO 52

CMO Thought Leadership Energy Retail 52

Welcome Software

NOVEMBER 12, 2024

Personalization is on the mind of every CMO. Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. What are the components of a personalization engine?

Market Segmentation 52

Market Segmentation Price Whitepaper Content Placement 52

Martech

DECEMBER 12, 2022

Likewise, martech is among the top three capability gap areas cited by CMOs in the latest Gartner CMO Spend survey. CMOs should invest in martech training. Customer journey orchestration and next best actions. A critical part of personalization is the ability to respond promptly to customer signals.

Customer Journey 111

Customer Journey Thought Leadership CMO Management 111

Martech

JUNE 8, 2023

What this means, she said, is that the familiar experience of “pecking through” websites to find and learn about products will be replaced by generative AI-powered engagement that will take each prospect or customer on a journey based around their needs and interests — using their interactions, of course, as “prompts.”

Customer Journey 108

Customer Journey User-Generated Shipping CMO 108

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 52

CMO Transform Health Customer Journey 52

Marketing Insider Group

NOVEMBER 16, 2019

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. Instead, you should concentrate on finding out more about your customers: Who are they?

Customer 111

Customer CMO Customer Journey Marketers 111

Adobe Experience Cloud Blog

MARCH 10, 2015

Marketers Don’t Create Customer Journeys…Customers Do. When we are on the receiving end of real-time information from customers , and from events around the world, marketers can’t afford to be last. In the Economic Intelligence Unit’s conversation with Jim Stengel , former CMO at P&G, a different metaphor came up.

Thought Leadership 134

Thought Leadership Customer Journey CMO Marketers 134

Martech

APRIL 5, 2022

Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. The solution will have data at its core. the sale, lead, or conversion).

Customer 108

Customer CMO Customer Journey Non-Profit 108

Welcome Software

JANUARY 24, 2025

8 key benefits of integrated marketing By adopting an integrated approach to marketing, you strengthen the alignment between all departments in the marketing org, and have some cross-functional benefits too: Check out our CMO guide on how to improve team alignment as a marketing leader. Wild, right? And do you know what that means?

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Martech

SEPTEMBER 9, 2022

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. It’s this connected platform that it supporting the new Customer Journey Analytics tool announced at Inbound. Bringing us back together. But we weren’t the only ones feeling that.

CRM 113

CRM Customer Journey Inbound Marketing CMO 113

Duct Tape Marketing

JANUARY 9, 2024

The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. 03:31): So just the textbook definition, what is a fraction CMO? 03:31): So just the textbook definition, what is a fraction CMO? And I've experienced that over the years.

CMO 92

CMO Customer Journey Transform Traditional Marketing 92

Martech

SEPTEMBER 16, 2022

For example, customer journey analytics tools, such as Qualtrics, monitor every customer interaction with a company and analyze how each piece of the journey contributes to action, like a sale, conversion, or request for information. webpages, blog posts, e-commerce product pages, etc.).

Content Marketing 136

Content Marketing Customer Journey Marketers Marketing 136