Martech

SEPTEMBER 16, 2022

Unlike paid advertising, content marketing primarily uses organic approaches to attract and engage customers. But paid content promotion sometimes factors into content marketing – for example, sponsored content on publications or gated content that requires a fee to access. Of course, there are tech tools that help with this.

Content Marketing 136

Content Marketing Customer Journey Marketing Marketers 136

Martech

DECEMBER 12, 2022

Likewise, martech is among the top three capability gap areas cited by CMOs in the latest Gartner CMO Spend survey. CMOs should invest in martech training. Customer journey orchestration and next best actions. A critical part of personalization is the ability to respond promptly to customer signals.

Customer Journey 110

Customer Journey Thought Leadership CMO Management 110

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 52

CMO Transform Health Customer Journey 52

Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.

CMO 91

CMO Key Performance Indicator Customer Journey Marketing Strategy 91

Marketing Insider Group

AUGUST 29, 2015

There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them. Margaret Molloy, Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale.

Branding 102

Branding B2C CMO Customer Journey 102

Marketing Insider Group

NOVEMBER 16, 2019

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. Or maybe you want to promote a culture of great design and innovation.

Customer 111

Customer CMO Customer Journey Marketing 111

AWeber

DECEMBER 19, 2022

Optimizing the customer journey. For example, instead of sending just pretty HTML emails promoting the next sale – or even presenting the newsletter roundup – we’ll send intermittent “personal, plain-text” reach-outs that touch on the intersection of brand story and customer need. Then, focus on your customers.

Market Trends 136

Market Trends Email Marketing CMO Marketing 136

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. A/B testing the location of an email sign-up CTA, the color of a promotional banner, a subject line, etc., Digital Delivers Personalized Attention.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. Pepsi CMO Todd Kaplan at DPAA Summit. Why we care.

CMO 122

CMO Advertisers Advertising Retail 122

Marketing Insider Group

APRIL 17, 2023

By Michael Brenner A great content marketing strategy could be the key to achieving your company goals – but as a small business, you don’t necessarily have the resources to hire a renowned CMO. This post from Televerde shares 7 tracking and nurturing strategies that will help optimize the customer journey for conversions.

Gen Z 145

Gen Z Content Marketing Marketing Marketers 145

Sprout Social

JUNE 12, 2023

Below are some customer experience metrics to keep an eye on: Net Promoter Score (NPS): This score measures customer loyalty and satisfaction by asking customers how likely they are to recommend your business, product or service to a friend or colleague on a scale of 0-10.

Customer 145

Customer Customer loyalty Customer Journey Transform 145

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. What customers experience is a telltale sign of the function or dysfunction that exists internally.

Customer 140

Customer CRM Direct Mail User-Generated 140

Welcome Software

MARCH 20, 2025

Consider our publishing capacity of [X] pieces per week, our goal to maintain a ratio of 60% educational/30% promotional/10% entertainment content, and these upcoming seasonal events and product launches [list events]. It works, every time. And guess what? AI can help you with that.

Customer Journey 52

Customer Journey CMO Education Entertainment 52

Hubspot Marketing

MARCH 1, 2024

How Post-Purchase Emails Drive Customer Retention The Best Post-Purchase Emails Best Practices for Post-Purchase Emails How Post-Purchase Emails Drive Customer Retention In the retail and e-commerce industry, email drives a whopping 45x ROI. Getting Started Want to inspire that shopping high in customers?

Shipping 128

Shipping Customer loyalty CMO Food 128

Duct Tape Marketing

JANUARY 19, 2024

Biggest Takeaway: Newsletters have made a comeback by combining email marketing with content marketing and direct response promotion. Whether you are a business owner or a consultant, who doesn’t understand why your marketing is not working the way it should, the Fractional CMO model could change your business.

CMO 92

CMO Law Marketing Marketers 92

Marketing Insider Group

DECEMBER 2, 2014

The reason these outbound media budgets are so inefficient is because the content these programs contain the promotional messages we all avoid, ignore or worse, hate. The CMO of tomorrow needs to be the Chief Content Officer or she will fail. Think about the buyer or customer journey. Because it’s hard.

Content Marketing 111

Content Marketing Thought Leadership Marketing Marketers 111

Rock Content

SEPTEMBER 18, 2016

Analyze Your Customer Journey. The customer journey is the path a client navigates between awareness to purchase and advocacy. In simple terms, the customer journey should answer four key questions in the prospective client’s mind: What do I need to achieve my business goals?

Content Marketing 99

Content Marketing Thought Leadership Marketing Marketers 99

Martech

DECEMBER 28, 2022

In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner. Adopting an omnichannel strategy can unlock a consistent brand message and identity across the entire customer journey.”.

Transform 119

Transform eCommerce Shoppers Retail 119

Bannerflow

FEBRUARY 12, 2020

It looks after all of Sky’s content advertising and campaigns, Sky and NOW TV’s promotion, Sky’s master brand as well as Sky’s portfolio of content brands. Finally, the proliferation of outputs and the grey areas that now exist between advertising, promotion, PR and social, for example. Same skills and systems.

Transform 90

Transform Customer Journey PR Marketing 90

Marketing Insider Group

OCTOBER 16, 2021

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. Or maybe you want to promote a culture of great design and innovation.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Unbounce

FEBRUARY 19, 2019

We want the kind of page that won’t embarrass you when you bring it home to your CMO. Check out Later’s clever use of conversion scent to deliver a unified customer journey. We’re finding that more benefit-oriented messaging seems to convert better than pushing offers and promotions.”. Image courtesy of ooba.

Finance 145

Finance CMO Real Estate User-Generated 145

Hubspot Marketing

MARCH 5, 2025

Marketers use marketing analytics to understand if marketing promotes a product or service successfully and increases sales. Pro tip: You can make light work out of customer acquisition metrics using HubSpots resources. A second B2B marketer, Christian Hed , CMO of Dstny , also values the role of customer acquisition.

Analytics 63

Analytics Customer Acquisition CRM Marketing 63

Hubspot Marketing

OCTOBER 9, 2019

According to 2019 research done by Content Marketing Institute , 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a particular stage of the customer's journey, and 49% are challenged with knowing the steps in the customer's journey.

User-Generated 111

User-Generated SEO Advertising Advertisers 111

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Citadel used traditional public social feeds to promote the tournament and create excitement. That strategy should define your brand and promote customer happiness. The most confident marketers gather data at every stage of the social customer journey. GlobalWebIndex.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Unbounce

APRIL 2, 2019

Something like 54% of people active on social use the platforms to research products , and roughly a quarter click a promoted post in any given month. Bonus: Western Rise uses a popup on the linked store page to promote a giveaway contest and capture leads. (Click image to see the full page.). Image courtesy of Glints.

Real Estate 145

Real Estate Transform User-Generated Promotion 145

AWeber

DECEMBER 19, 2022

Optimizing the customer journey. For example, instead of sending just pretty HTML emails promoting the next sale – or even presenting the newsletter roundup – we’ll send intermittent “personal, plain-text” reach-outs that touch on the intersection of brand story and customer need. Then, focus on your customers.

Market Trends 85

Market Trends Email Marketing CMO Marketing 85

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. What customers experience is a telltale sign of the function or dysfunction that exists internally.

Customer 98

Customer CRM Direct Mail User-Generated 98

CXL

JULY 21, 2022

The first step in an omnichannel marketing plan is to map out the customer journey. Which touchpoints are customers using to interact with you? To build your customer journey map, answer the five W’s. It’s important to understand what triggers a customer to act. Amazon offers a synchronized customer journey.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. What is NOT content marketing?

Content Marketing 121

Content Marketing Marketing Marketers Food 121

Litmus

APRIL 29, 2021

If you’re promoting a product, you may want to exclude people who just purchased it. IS this email part of a series of messages or a subscriber or customer journey? How is this email building upon prior emails, or moving your subscriber along in their journey or interaction? Or lives in a particular zip code?

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Duct Tape Marketing

MAY 1, 2023

03:40): We'd love to certify you, uh, in our fractional CMO process. Maybe even parrot down to seven to 10 word kind of tagline, maybe some marketing headlines for promotional materials. We have a very, as many of you longtime listeners would know, we have a very specific approach to developing a customer journey.

Marketing Strategy 96

Marketing Strategy Marketing Marketers CRM 96

Litmus

OCTOBER 26, 2022

Blake Miller (Senior Director, Product Marketing, Salesforce Marketing Cloud ) teaches us how to use email to create personlized moments across the entire customer journey. As Miller puts it, when engaging with customers across multiple channels, remember these three guiding principles: be there, be useful, and be quick.

CRM 103

CRM Email Marketing Finance Education 103

Martech

MARCH 21, 2024

Building a seamless customer journey “We were looking for a seamless customer journey across all of our platforms,” said Heather Boggs, CMO for FSC Franchise Co., It also means that customers experience a consistent and seamless experience.

Customer 61

Customer Customer Journey Price Customer loyalty 61

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. He is a fractional CMO for B2B companies and mentors, startups at MIT. Like here's an idea, send an email occasionally to your 1,237 customers that haven't heard from you. Listen to creative elements wherever you get your podcast. (00:52):

Marketing Strategy 97

Marketing Strategy B2C CMO Marketing 97

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. Looking back, I specifically remember Jeff Winter , our VP of SAP Global Services Marketing, a long-time services marketing veteran like myself. We MUST build confidence and trust.

Thought Leadership 94

Thought Leadership Transform Marketing Marketers 94

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. Hubspot) 10% of customer journeys are fully automated. GetResponse) Gmail is the most popular email platform with over 1.8

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122