Sales Force: CMO

JUNE 26, 2023

Give your customers what they want Create a seamless experience your customers won’t walk away from. See how you can connect every interaction at each step of the customer journey. Your journey starts here What is an effective customer engagement strategy? So, where do you go from here?

Customer 52

Customer Customer loyalty User-Generated Communications 52

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Statista) 76% of businesses use marketing automation.

Digital Marketing 101

Digital Marketing Marketing Strategy Shoppers User-Generated 101

Duct Tape Marketing

JUNE 12, 2024

I think there's a ton of opportunity there, but I almost view that as that's almost like as much a technology as it is a CMO technology, but that's a operational activity. The one that I think goes under discussed or isn't being discussed enough is how consumers, how marketing consumers of content are using ai. That's very darn sure.

Marketing 88

Marketing Marketers Entertainment Education 88

Hubspot Marketing

DECEMBER 11, 2023

Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. The overwhelming majority of those surveyed (88%) agreed that marketers should use generative AI. After all, 47% of automated customer service is 100% better than none.

User-Generated 104

User-Generated Marketing Marketers Copywriting 104

Duct Tape Marketing

NOVEMBER 9, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. So that's the approach we take.

Real Estate 89

Real Estate Price Marketing Marketers 89

CXL

MAY 27, 2022

Demand generation managers are technically part of the marketing department. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Closely partner with other marketing team members and the sales organization.”.

Management 79

Management User-Generated Inbound Marketing CRM 79

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Duct Tape Marketing

NOVEMBER 1, 2017

I think it was the HPCA CEO who wrote the great post said marketing’s too important for the marketing department. You’ve seen all of these other titles emerge recently, chief digital officer, chief customer officer, chief content officer, all of these sort of subjugated titles that sit underneath the idea of the CMO.

Transform 43

Transform Marketing Marketers Thought Leadership 43

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 82

CMO Customer Journey Transform User-Generated 82

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 61

CMO Customer Journey Transform User-Generated 61