Remove CMO Remove Customer Journey Remove Traditional Marketing
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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 88
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Fractional CMO: Reinventing Marketing Strategies

Duct Tape Marketing

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 98
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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 76
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Why Digital Marketing is Crucial—No Matter the Size of Your Business

Adobe Experience Cloud Blog

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.

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Give Your Marketing Strategy a Smart Upgrade

Duct Tape Marketing

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Better marketing, not just more marketing. Here's what a customer journey is. Here's what a brand is.

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Why marketers should embrace product analytics

Martech

Marketers are placing less emphasis on traditional analytics in favor of operations. “Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. “But it still makes up a large percentage of where marketing teams are allocating their budgets.

Analytics 117
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The Rise of Fractional CMOs and the Game-Changing Approach to Business Growth

Duct Tape Marketing

In this episode I emphasize the cost-effectiveness of this model, comparing it to traditional Chief Marketing Officer hires. The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. And I've experienced that over the years.

CMO 91