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I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.
I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. The customer experience has always been important, of course. Customer satisfaction.
Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Only 23% of executives believe the speed at which they gain accurate insights is ‘very strong’, the DigitalTrends 2021 report from Econsultancy and Adobe reveals. of revenue.
Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. With economic uncertainty, shifting consumer expectations, and evolving digitaltrends (AI, anyone?), Personalized content is a driver of customerloyalty and engagement.
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