Martech

DECEMBER 28, 2022

In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner. The problem is that brands aren’t sending the right messages and it’s causing shoppers to unsubscribe.”.

Transform 122

Transform eCommerce Shoppers Retail 122

Welcome Software

NOVEMBER 12, 2024

Personalization is on the mind of every CMO. Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty.

Market Segmentation 52

Market Segmentation Price Whitepaper Content Placement 52

Sales Force: CMO

JUNE 13, 2024

Are you using your retail data from holiday shoppers effectively? The data you collect around special occasions and celebrations provides a wealth of information that, if used right, can make shopping easier for your loyal customers and gain you lots of new ones. Before buying that bracelet, I was not a Gucci shopper.

Retail 98

Retail Shoppers Transform CRM 98

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 88% of customers say the experience a company provides is as important as its products or services. NTT) Predicting customer needs and behavior is the primary way brands are using AI in customer experience.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Econsultancy

MAY 11, 2022

In the ‘purchase’ stage, digital shelf analytics could help with product optimisation – pricing, promotions, or ratings – while consumer engagement scoring could improve customer loyalty in the ‘loyalty expansion’ stage.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76

Sales Force: CMO

JULY 29, 2022

Shoppers are voting with their dollars, and they are resoundingly happy with the conveniences of online commerce. We looked at online shopping data from 1 billion global shoppers. The right balance builds customer loyalty and brand trust. But when it’s time for checkout, things can go sideways. Here’s what we found.

eCommerce 52

eCommerce Branding Customer Shoppers 52

Use Insider

MAY 18, 2020

Imagine you’re an online shopper on the hunt for a new messenger bag. With the insights you get from this data, you can set highly personalized and contextualized campaigns, trigger specific actions in your customer’s journey, and stitch the customer experience across channels and devices in a seamless way.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52