Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate. I’d like to add curiosity.

CMO 80

CMO B2C Marketers Marketing 80

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 93

CMO Price Transform Marketing Strategy 93

Marketing Insider Group

NOVEMBER 16, 2019

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. The role of the CMO is changing, and it’s no longer all about advertising and brand management.

Customer 111

Customer CMO Customer Journey Marketers 111

Marketing Insider Group

OCTOBER 16, 2021

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. The role of the CMO is changing, and it’s no longer all about advertising and brand management.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. MarketingCharts) 70% of CX leaders struggle to increase customer loyalty.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sales Force: CMO

JUNE 26, 2023

A customer engagement strategy is a set of tactics and approaches that a business uses to interact and build relationships with its customers. It involves creating meaningful and valuable experiences that foster customer loyalty, satisfaction, and advocacy. Don’t just let your customer slip away.

Customer 52

Customer Customer loyalty User-Generated Communications 52

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. Why Content Marketing Is Important.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145