Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Martech

JANUARY 3, 2022

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do?

Transform 120

Transform CMO Marketing Automation Platform Marketing 120

Marketing Insider Group

OCTOBER 13, 2015

That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. First, know your customers. Not this week.

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CMO Management Analytics Communications 106

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course.

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CMO Analytics Promotion Advertisers 65

GrowPowerful

MARCH 5, 2023

A fractional or interim CMO can assist a CEO because they don’t have the ego and they’re not looking to protect the budget or department. One Size Doesn’t Fit All Marketing strategies are an extension of business objectives. A marketing strategy for one business might not work for another, even if they’re in the same industry.

CMO 52

CMO CRM Marketing Strategy Communications 52

Sales Force: CMO

APRIL 4, 2025

Building long term customer relationships (as measured by CLTV): The efficiency prerogative has shifted focus to relationship building. Harvard Business Review study found that companies with high lifetime value (LTV) customers are more profitable than those with low LTV customers. Experiences need to be connected.

Marketing 52

Marketing Marketers B2C CRM 52

Unbounce

JULY 12, 2023

Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers. Welcome to Unprompted, a podcast about AI marketing. And, as you know, I’m Pete Housley, CMO of Unbounce. 00:26:38] Andrew Lionis : So we’ve adopted an AI-first approach to our marketing strategy for all of our clients.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Marketing Insider Group

FEBRUARY 5, 2020

Although decisions about a company’s marketing strategy aren’t as critical to life and limb as are those of a warrior on the battlefield, they are critical to the lifeblood of the company. As a CMO, you need to face those difficult decisions and move forward into uncharted territory – unbridled success. Just do it. The reason?

CMO 102

CMO Transform Customer loyalty Marketing Strategy 102

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. They are losing market share.

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Thought Leadership Marketing Marketers CMO 141

Duct Tape Marketing

NOVEMBER 10, 2022

But as marketing evolves, your approach to it needs to, too. In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. That role evolved.

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Email Marketing CMO Non-Profit Marketing 100