Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. “The

Management 131

Management CMO Marketing Marketers 131

Martech

JANUARY 3, 2022

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do?

Transform 121

Transform CMO Marketing Automation Platform Marketing 121

Sprout Social

NOVEMBER 21, 2019

Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. New marketing tools. Fresh products. Up-and-coming brands.

Market Research 111

Market Research Gen Z Price B2C 111

Marketing Insider Group

MAY 31, 2012

Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015. How much does your organization spend on inbound and content marketing? buyer journey is at the center of the new marketing ecosystem #sds12. 2nd is Digital Marketing #sds12.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

GrowPowerful

MARCH 5, 2023

It’s not all about marketing and tactics. A few minor product or landing page modifications can help you tap into a new market opportunity. A fractional or interim CMO can assist a CEO because they don’t have the ego and they’re not looking to protect the budget or department. But it requires product focus.

CMO 52

CMO CRM Marketing Strategy Communications 52