Remove CMO Remove Customer Marketing Remove New Technology
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Should Marketing Take On Culture and Employee Engagement

Marketing Insider Group

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.

Gen Z 145
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What is marketing operations and who are MOPs professionals?

Martech

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do? Snapshot: Marketing automation.

Transform 125
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Why Marketing Should Lead Your Digital Transformation

Marketing Insider Group

Your marketing team is best placed to understand the customer journey and the opportunities that come with going digital, and so your marketing department, led by your CMO, should be in charge of your overall transformation. Marketers are no stranger to digital disruption. What Is Digital Transformation?

Transform 107
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How Agentic Marketing Automation Will Bring a New Era of Efficiency

Sales Force: CMO

Lets take a deeper look at how this new technology can help you fulfill ambitious strategies. 3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. This often means lots of cross-functional collaboration.

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Unprompted: Can agencies survive the AI apocalypse?

Unbounce

Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers. Welcome to Unprompted, a podcast about AI marketing. And, as you know, I’m Pete Housley, CMO of Unbounce. And then I think there’s going to be a little bit of, you know, retaliation against something which is new as well.