Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. “The

Management 134

Management CMO Marketers Marketing 134

Welcome Software

MARCH 11, 2025

Hand over the sh*tty tasks, before you are about to get a hella lot more productive and creative. Here's the lowdown from CMI's recent webinar where Shafqat Islam, President and CMO @ Optimizely revealed his predictions. The truth is, AI is definitely impacting your jobs. but for the better.

Transform 52

Transform User-Generated CMO Marketers 52

Martech

JANUARY 3, 2022

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do?

Transform 120

Transform CMO Marketing Automation Platform Marketers 120

Litmus

NOVEMBER 2, 2021

Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. Production cycles are longer while volume is increasing. If our CMO wouldn’t read it, attend it, or look at it, we won’t put it in front of you. SUBSCRIBE TO LEADING FWD.

CMO 119

CMO Email Marketing Communications Branding 119

Marketing Insider Group

OCTOBER 13, 2015

Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with the proper skill set. First, know your customers. Back to my point about marketing being the voice of the customer.

CMO 106

CMO Management Analytics Communications 106

Marketing Insider Group

NOVEMBER 11, 2019

Your marketing team is best placed to understand the customer journey and the opportunities that come with going digital, and so your marketing department, led by your CMO, should be in charge of your overall transformation. Marketers are no stranger to digital disruption. What Is Digital Transformation?

Transform 107

Transform Direct Mail Customer Journey Marketers 107

Martech

FEBRUARY 22, 2024

Marketers today are often confounded by these cataclysmic shifts in the landscape they operate. Thus, The CMO is a key influencer in the CDP decision that a committee — usually led by IT — makes. This is especially true in the composable paradigm, where IT-driven architectural paradigms govern marketing technology decisions.

User-Generated 111

User-Generated Transform Analytics CMO 111

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Here’s are some of the key benefits of market research: Understand your customers’ motivations and pain points. Fresh products.

Market Research 111

Market Research Gen Z Price B2C 111

Marketing Insider Group

MAY 31, 2012

omnifunk and @ chertudi | on education problem of product-oriented content #sds12 May 22, 2012 4:38 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner. RT @ LaurenOnDemand : DONT TALK ABOUT THE PRODUCT – if you want to ensure value of content for your audience @ omnifunk #sds12. BrennerMichael. SEO #sds12.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

Sales Force: CMO

APRIL 4, 2025

Building long term customer relationships (as measured by CLTV): The efficiency prerogative has shifted focus to relationship building. Harvard Business Review study found that companies with high lifetime value (LTV) customers are more profitable than those with low LTV customers.

Marketers 52

Marketers Marketing B2C CRM 52

GrowPowerful

MARCH 5, 2023

But, if you’re looking at the overall business objectives, sometimes marketing needs to take a step back and suggest they provide a portion of their budget to invest in a great product opportunity that has become available. It could increase market share and accelerate into a new ideal customer profile.

CMO 52

CMO CRM Marketing Strategy Communications 52

Base.ai

AUGUST 3, 2020

How can you improve post-sale customer engagement and personalized experiences while you’re losing touch with your customers and working in extreme circumstances? We get a lot of questions on how customer marketers are changing their programs to align with the current reality. Enable journey-based digital interactions.

Customer 52

Customer Transform User-Generated Affiliate Marketing 52

Unbounce

JULY 12, 2023

Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers. Welcome to Unprompted, a podcast about AI marketing. And, as you know, I’m Pete Housley, CMO of Unbounce. They’ve just announced a new product. But these two products are, um, developing really fast, I think.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Lusha

OCTOBER 27, 2019

Major retailers, such as Steve Madden Shoes, Gymshark, and MVMT, have joined the ranks of Shopify Plus’ customers. Upmarket B2B SaaS sales requires a significantly more labor intensive process than a low-cost product. To facilitate growth in these conditions, Abaza built a revenue playbook to align the marketing and sales teams.

Transform 40

Transform Shipping CMO CRM 40

Lusha

OCTOBER 27, 2019

Major retailers, such as Steve Madden Shoes, Gymshark, and MVMT, have joined the ranks of Shopify Plus’ customers. Upmarket B2B SaaS sales requires a significantly more labor intensive process than a low-cost product. To facilitate growth in these conditions, Abaza built a revenue playbook to align the marketing and sales teams.

Transform 40

Transform Shipping CMO CRM 40

Marketing Insider Group

FEBRUARY 5, 2020

As a CMO, you need to face those difficult decisions and move forward into uncharted territory – unbridled success. As a CMO, you’re there to promote your company and its expertise in its field. Product-driven marketing is so yesterday. Customers don’t trust ads. Just do it. The reason?

CMO 102

CMO Transform Customer loyalty Marketing Strategy 102

The CMO Survey

FEBRUARY 24, 2021

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers.

Transform 130

Transform CMO B2C Digital Marketing 130

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. The world is chaotic.

Thought Leadership 141

Thought Leadership Marketers Marketing CMO 141

Duct Tape Marketing

NOVEMBER 10, 2022

Prior to that, she was the Chief Marketing Officer at Legal Zoom. Laura has held leadership roles in product and operations with leading e-commerce companies, such as the NFL and Napster. Key Takeaway: Email marketing is still as relevant as ever. But as marketing evolves, your approach to it needs to, too.

Email Marketing 100

Email Marketing CMO Non-Profit Marketers 100

OnDemand CMO

NOVEMBER 29, 2021

You may recall that traditional marketing is all about building awareness for products and brands. In traditional marketing, the emphasis is on getting new customers and very little attention is paid to customer retention. Is there a small extra you can add to your service or product for your businesses?

Customer 40

Customer B2C Traditional Marketing CMO 40

The CMO Survey

SEPTEMBER 14, 2018

Marketers are charged with building brands and typically advocate caution when diving into the deep and turbulent waters of political activism. The most recent version of The CMO Survey , conducted last month, sought to quantify marketers perceptions about political activism. and B2B product companies at 14.8%.

Branding 100

Branding CMO Non-Profit B2C 100