Martech

FEBRUARY 22, 2024

Marketers today are often confounded by these cataclysmic shifts in the landscape they operate. Thus, The CMO is a key influencer in the CDP decision that a committee — usually led by IT — makes. This is especially true in the composable paradigm, where IT-driven architectural paradigms govern marketing technology decisions.

User-Generated 111

User-Generated Transform Analytics CMO 111

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Base.ai

AUGUST 3, 2020

How can you improve post-sale customer engagement and personalized experiences while you’re losing touch with your customers and working in extreme circumstances? We get a lot of questions on how customer marketers are changing their programs to align with the current reality. Adopt new funnels on digital channels.

Customer 52

Customer Transform User-Generated Affiliate Marketing 52

Lusha

OCTOBER 27, 2019

Then identify what needs to be done to take customers from one stage to the next and start optimizing conversion rates based on that.”. Sid Bharath writes frequently on growth marketing at Crazy Egg and Twitter. As the CMO of the wildly popular Proof , Austin Distel has experienced the power of growth hacking firsthand.

Transform 40

Transform Shipping CMO CRM 40

Lusha

OCTOBER 27, 2019

Then identify what needs to be done to take customers from one stage to the next and start optimizing conversion rates based on that.”. Sid Bharath writes frequently on growth marketing at Crazy Egg and Twitter. As the CMO of the wildly popular Proof , Austin Distel has experienced the power of growth hacking firsthand.

Transform 40

Transform Shipping CMO CRM 40

Marketing Insider Group

FEBRUARY 5, 2020

As a CMO, you need to face those difficult decisions and move forward into uncharted territory – unbridled success. As a CMO, you’re there to promote your company and its expertise in its field. Prepare the way for a 21 st -century transformation with workshops, training, and patience. Customer experience. Just do it.

CMO 102

CMO Transform Customer loyalty Marketing Strategy 102

The CMO Survey

FEBRUARY 24, 2021

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers.

Transform 130

Transform CMO B2C Digital Marketing 130

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. The world is chaotic.

Thought Leadership 141

Thought Leadership Marketers Marketing CMO 141

Duct Tape Marketing

NOVEMBER 10, 2022

But as marketing evolves, your approach to it needs to, too. In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. That role evolved.

Email Marketing 100

Email Marketing CMO Non-Profit Marketers 100