Sprout Social

JANUARY 30, 2025

To keep up with Andr, follow her on LinkedIn, find her on stage at a marketing event near you and listen to her full episode of Social Creatures for more advice on building a social-first legacy brand. Aldi UK is cemented not only in online culture, but in the minds of their loyal followers and customers.

CMO 103

CMO Gen Z Thought Leadership Entertainment 103

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Even typing the word makes me squirm.

Non-Profit 99

Non-Profit CMO Energy Marketing Mix 99

Martech

OCTOBER 1, 2024

It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. Dig deeper: How marketing ops can learn to speak C-suite The forecasting train is coming: Is B2B marketing ready? Marketing, product development, IT, data science and HR are five examples.

Finance 117

Finance Marketing Marketers CMO 117

Martech

JANUARY 29, 2025

Enable chaos where employees meet customers The customer world is volatile, uncertain, complex and ambiguous (VUCA). While you can estimate the probability of customer behavior, the outcome remains unpredictable. Consider the Starbucks barista who first decided to write customer names on cups.

CMO 124

CMO Marketing Marketers Management 124

Marketing Insider Group

MARCH 9, 2015

I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn’t want to use the term “disruption,” but I think that is exactly what we’re facing in the marketing industry. CMOs are struggling with how to deal with the massive changes happening in the media landscape.

CMO 100

CMO Promotion Marketing Marketers 100

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. How much should a fractional CMO cost?

CMO 90

CMO Transform Education Marketing Strategy 90

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 76

CMO Customer Journey Transform User-Generated 76

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. This is John Jantsch.

CMO 92

CMO Law Non-Profit Promotion 92

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. The largest percentage of marketers (24%) anticipate these jobs will never return. Marketers pivot digital : Given customer shifts, marketers are, in turn, adjusting their offerings and pivoting their businesses.

CMO 130

CMO Transform Customer Acquisition B2C 130

Set Up

JUNE 6, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Warby Parker is also thoughtful with their words and the experience they deliver shows great intention for the customer. She even pointed out her appreciation for their business mindset.

CMO 69

CMO Thought Leadership Price Performance Marketing 69

The CMO Survey

JUNE 18, 2020

Covid-19 has accelerated the adoption of digital tools among companies and customers. CMOs are adjusting their offerings and pivoting their businesses to meet these new expectations and opportunities, with 60.8% indicating they have shifted resources to building customer-facing digital interfaces and 56.2%

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform. “Strategically, our ideal customer profile is a B2B software-as-a-service company,” said Hedenbrandt.

Customer Journey 112

Customer Journey Customer Whitepaper B2C 112

Martech

SEPTEMBER 11, 2023

This requires having the data that gives them a deep knowledge of their customers. Typically the idea was always the more you show the customer the better. And in the next, six months you’ll see a radically different user experience that leverages six years of data, we have on our customers. A: That’s right.

Customer 115

Customer Real Estate Retail Transform 115

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

There are no two ways about it: your customers want personalized content from all your channels, including web and email. Providing personalized content can create a better customer experience, and it also builds trust. In fact, more than half of marketers that have AI use it for content personalization.*

Transform 174

Transform CRM B2C CMO 174

Set Up

DECEMBER 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! We had 620,000 downloads in 60 days without any paid media.” Video Block. Double-click here to add a video by URL or embed code. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 64

CMO Thought Leadership Communications Price 64

Set Up

OCTOBER 12, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up President, Amanda Thompson , virtually sat down with Genefa Murphy , the CMO at Udemy, to discuss the importance of seeking inspiration outside of marketing, Disney’s powerful branding, and more.

CMO 59

CMO Thought Leadership Performance Marketing Product 59

Set Up

JANUARY 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ I have the unique opportunity to bridge my passion for social good and my passion for engaging people and creating connections through marketing as the Chief Marketing Officer for Blackbaud. ”

CMO 59

CMO Thought Leadership Analytics Communications 59

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Set Up

JANUARY 31, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Ami Badani , the Chief Marketing Officer at Arm, to talk about the power of relationship building, Louis Vuitton’s powerful impact as a brand, and more.

CMO 59

CMO Thought Leadership Manufacturing Performance Marketing 59

Set Up

NOVEMBER 30, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Knowing and understanding the technology, the application, and the customer is extremely valuable. Q2 | Is there any advice you would like to share? WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Thought Leadership Education Communications 59

Set Up

JANUARY 18, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. I've traveled almost every week for two years, and I've watched Delta evolve their customer experience over time. It's just incredibly impressive what they've been able to accomplish.”

CMO 64

CMO Thought Leadership Performance Marketing Branding 64

Set Up

NOVEMBER 29, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Karron always tries to have the mindset of the customer or target audience for the company he’s representing. Never miss a CMO Spotlight! Q2 | What is your superpower? First Name. Email Address.

CMO 59

CMO Thought Leadership Customer Journey Performance Marketing 59

Set Up

DECEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Efrat Ravid , the Chief Marketing Officer at Quantum Metric, to discuss her approach to rejection, her transition from engineering to marketing, and more.

CMO 59

CMO Thought Leadership Performance Marketing Customer 59

Orbit Media Studios

APRIL 30, 2025

Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI. Why not build a little Custom GPT (or Gemini Gem, or Claude Project) that runs them all in sequence? Your Custom GPT can become a Gemini Gem in minutes. But I like to run my own custom automations to validate it.

Transform 64

Transform User-Generated CMO Copywriting 64

Set Up

MARCH 14, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Q3 | What values are important to you? WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Thought Leadership Market Research Performance Marketing 59

Set Up

APRIL 11, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. I really like how they've realized that they had some challenges around customer experience a few years back, and have attacked it head-on to make meaningful changes in the customer experience.

CMO 59

CMO Thought Leadership New Technology Performance Marketing 59

Set Up

OCTOBER 25, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. His third source of inspiration is "The Service Profit Chain" that states “if you treat your employees well, they will treat your customers well.” Never miss a CMO Spotlight! First Name.

CMO 59

CMO Thought Leadership Education Analytics 59

Set Up

SEPTEMBER 21, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ It’s really easy to find inspiration every day with the members and the customers that we serve. ” Q4 | Where do you find inspiration? “ WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Thought Leadership Performance Marketing Branding 59

Martech

JUNE 24, 2024

The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. “We A prime example: Klarna’s use of AI image generation tools like Midjourney and DALL-E to create over 1,000 images for marketing campaigns in Q1 2024 alone.

Branding 122

Branding CMO Copywriting Marketing 122

Set Up

MARCH 23, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ Customers are a constant. We are here to provide a product to our customers, and, no matter what, we should put them first. ” Never miss a CMO Spotlight! It's so simple.

CMO 52

CMO Thought Leadership Energy Performance Marketing 52

Set Up

JULY 13, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ It’s our responsibility [as marketers] to tell the story of what people can use and do it in a way that is completely transparent and credible. ” Modak is excited by the customer journey.

CMO 52

CMO Thought Leadership Energy Retail 52

Martech

SEPTEMBER 30, 2022

Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage and deliver remarkable customer experiences that scale. Has content become a dirty word?

CMO 124

CMO Management Customer Performance Marketing 124

Martech

JANUARY 12, 2022

Smart marketers will seek first-party data — gathered, for example, through transactions or website forms — to fill in their data gaps. But what if you were to persuade the customer to just give you their data? Call it a concept or a buzzword, zero-party data provides another avenue to personalize marketing efforts.

CMO 127

CMO eCommerce Shoppers Retail 127

Set Up

AUGUST 24, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. We didn't know if it was going to feel like enough, but I think it felt amazing for a lot of our customers. We didn't want to just say we're in this with them. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 52

CMO Thought Leadership Performance Marketing Customer 52

Set Up

AUGUST 17, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. They've engaged with their customers and clients in a way that is second to none and really developed a level of brand loyalty and commitment that I think you can't find in many other places.”

CMO 52

CMO Thought Leadership Communications Place 52

Set Up

AUGUST 2, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. For All You Seek" was a “campaign that was really conceived to appeal on an emotional level using the voice of the customer. Don't miss another CMO Spotlight! Watch the full interview to the right.

CMO 52

CMO Thought Leadership Performance Marketing Marketing Strategy 52

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Read next: 3 challenges of building customer trust in a privacy-focused world. But I have to have value. Why we care.

Advertising 124

Advertising Advertisers Shipping CMO 124