Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Indeed, the group surveyed felt they were less effective at executing hybrid events than in-person, virtual or webinars. Why we care.

CMO 84

CMO Event Marketing Global Marketing Marketing 84

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. VP of Marketing or CMO. Social Media.

CRM 103

CRM Event Marketing Marketing Marketers 103

Marketing Insider Group

JANUARY 16, 2020

But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. You need to plan out the who, when, and how of creation and promotion.

Customer 123

Customer Analytics B2C CMO 123

Set Up

MARCH 19, 2024

I helped them and thought how much fun it is to be able to give people free things and to promote your brand in this environment. That made me want to go into PR and special events. At my company today, there are many women in leadership roles in marketing and across our business, and that's definitely made it easier to lead.

Transform 105

Transform PR Marketing Marketers 105

Marketing Insider Group

JANUARY 6, 2020

DigiMarCon Digital Marketing Conference. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world. Marketing Festival Prague. Digitalsummit.com. Friends of Search Amsterdam. SMX West & East.

Marketing 22

Marketing Marketers eCommerce Social Media Marketing 22

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. “We’re seeing the tension between short-term growth and long-term brand investment.

Customer 113

Customer CRM Direct Mail User-Generated 113

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. “We’re seeing the tension between short-term growth and long-term brand investment.

Customer 84

Customer CRM Direct Mail User-Generated 84